Sun Jingyan: Energy-saving appliances will inevitably dominate consumer trends

The 2012 China International Consumer Electronics Show (SINOCES) was held at the Qingdao International Convention and Exhibition Center from July 5th to 8th. The theme of this exhibition is "Chi's Welfare Global". It aims to display the world's leading intelligent technologies and products in an all-round way. It analyzes the changes brought by smart technologies to people's lives from multiple dimensions such as industry and market, and accelerates. Promote the popularization of smart technologies and products. Sun Jingyan, vice president of the Haier White Power Group, told reporters during the show that the role of the energy-saving subsidy policy for the home appliance industry and the future development trend of home appliances were analyzed.

When it comes to home appliances energy-saving subsidies, Sun Jingyan believes that the introduction of energy-saving subsidies policy for the development of home appliance companies can be described as a timely rain, when the policy of home appliances to the countryside and home appliances trade-in and other policies after the end, really can stimulate consumer purchasing desire discount Less and less policy, and at this time, the emergence of home appliances energy subsidies policy just to make up for this vacancy, reawakened the consumer desire to purchase home appliances.

Apart from increasing consumers’ desire to purchase, the more important aspect of the energy-saving subsidies policy is to optimize the product structure and save energy for the country. For enterprises, if they really want to enjoy the national energy subsidies policy, they must be clear about the current three or four products in the market.

Regarding whether the energy-saving subsidy policy will improve the competitiveness of domestic brands in the international market, Sun Jingyan believes: “The core competitiveness of a company cannot be enhanced by the support of national policies, but it should be developed through innovation and have independent independent intellectual property rights. The policy has only played a promoting role, but it is not a decisive role.” Haier was the first home appliance brand to go abroad, and globalization has always been Haier’s brand strategy. Currently, Haier’s products are sold in more than 160 countries around the world. Among the products exported by China, the proportion of self-owned brands is very small, only about 2%, of which Haier occupies 82%.

At the same time, Sun Jingyan also said that energy saving, comfort and intelligence are the trend of the future development of home appliances, such as televisions relying on ideas control, can automatically match the diet of transparent door refrigerators, ultra-quiet washing machines, Internet of things appliances. Taking the Haier water heater as an example, its hot water efficiency can reach 90%, which is higher than 80% of the national standard. In addition, Haier also provided 512 hot water solutions based on the differences in climate in different regions and the major energy structures in different regions. Sun Jingyan said: “Haier is not just selling products but selling experience and selling services.”