Since the rise of the LED industry under the envelope of energy saving, high efficiency, long life, etc., the development of the industry has been high hopes, but China's LED industry started relatively late, long-term "zero barrier" access principle, so that It has its own characteristics of “industry chaos, product miscellaneous, and enterprise difficultiesâ€, and the industry as a whole shows a situation of “not high or lowâ€. Moreover, the domestic LED industry started late. Since the rise of the industry, it has been mainly supported by the government, supplemented by the independent development of the enterprise, indirectly contributing to the dependence of the company and slowing down the pace of non-governmental market development. With the coming of the industry reshuffle period, many companies are struggling in their operations. The government’s positive and decisive approach is bound to be good, but the threshold for obtaining government funding is high, and the number of companies that meet the requirements is actually a reality.
Most of China's small and medium-sized LED companies, in the face of industry reshuffle, many people in the industry believe that removing some companies will benefit the development of the industry, but at present, although there are many companies but the big market has not yet been opened, there is still a large distance from saturation. space. If the current industry reshuffle forces most of the companies to go out, then wait until the big market is opened up. "Is it still necessary to let a large number of companies influx, and then reshuffle the card" is still a question worth considering. LED is an emerging industry, and some of the companies now engaged in this industry are not fully aware of it, but they must be able to compete with each other for a longer period of time than they do in the future. Now the LED industry depends more on the market provided by the government. The “rice bowl†provided by the government has been robbed by the company. First of all, it will not be grabbed or won. Even if it is grabbed, it is not a golden rice bowl. Counting on government subsidies, some companies can tide over the difficulties. , but fortune has to make its own efforts. Therefore, the search for a better market and open up more room for development are issues that companies must consider.
Now LED products are more concentrated in the field of professional lighting, as a candidate for the fourth generation of lighting products, no doubt, but the characteristics of integrated LED lamps, its function is much higher than pure lighting. With the advent of the industry reshuffle period, some companies have tried to prevent the outflow and waged a price war. The result was that all parties were exhausted. In the market, inferior products emerged in an endless stream. The face of different prices, different quality LED lighting products, consumers have increased the distrust of LED products, increase the difficulty of LED products into the civilian market. Although most people think that the main reason why LED products are difficult to enter the civilian market is price, the price is a sufficient and unnecessary condition for LED products to enter the civilian market. In particular, LED products are currently used as high-end products in the field of lighting. The bad is not clear.
The method of selling LED products with lower prices after government subsidy may allow LED products to enter the public's life more quickly. However, to open the civilian market will not make the psychological price of LED products in the hearts of the people worse than their own value. The competitiveness of the LED industry makes it difficult for other products to enter the market?
At present, the government's subsidy for LED products is more concentrated in the public lighting field in order to increase the government's macro-control. Whether this will slow down the time for LED to enter civil lighting has yet to be considered. For enterprises, the government can rely on it for a while, but definitely Can not rely on a lifetime, the government to build the "Yang Guan Dao," can be good to go, can not go or can not catch up, can not blame everyone. So where is the “single wood bridge†for all companies in the LED industry? Let’s discuss:
It is difficult for foreign trade transactions to be smooth, and some manufacturers obtain profits through export products. However, in mid-July, Europe and the United States raised the standards for imported products, leaving the industry with a loss. Some of the non-compliance products were rejected, although some people said that this move is a comprehensive monitoring and improvement of the domestic LED industry, which will greatly help improve the competitiveness of outstanding products. However, some companies suffered heavy losses. For China, where LED technology is underdeveloped, it is undoubtedly a big blow. And some people who do foreign trade also said that the current pressure on the industry.
Today, it seems that the foreign trade market is not optimistic, although it is a way out, but most of them are famous, and with the improvement of standards, it is not easy to grab a place.
Today's status quo: public lighting is popular now the central government subsidies increase, local governments continue to support, although the industry is still lacking in development, but the government's continued investment has indeed increased the confidence of the various companies for the development of the LED industry. Recently, Guangdong Province took advantage of the EMC contract energy management model to develop the LED industry, and increased the application of LED products in the public lighting field. This measure has, to a certain extent, avoided the reliance of enterprises on government subsidies, and has also increased the gap between enterprises and the market. Cooperation. Taking public lighting as a precursor to slowly infiltrate into the civilian market, it seems that the space for the majority of people to gradually adapt to it has also become a process of LED development. However, the requirements for public lighting projects that belong to the government are high. To a certain extent, only large companies are the main force. How SMEs learn from and use the public lighting field to open their own markets needs further exploration. Whether it is possible to refer to EMC projects and undertake small orders depends on when EMC is mature in China.
Civil lighting: The added value is very important Nowadays, some Chinese LED products rely on export fortunes, while most foreign owners value the giant cake in the Chinese civil market. China has a large population. If the civilian market can be opened, it will undoubtedly make many companies rush to the well-to-do level. Lu, but how to open the civilian market has always been a question under consideration.
When all LED products are crowded into the civilian market, they do not know who took out the "high price" is a big problem. But is it really price-determining? Now the price war of the merchant not only knocked down the price but also destroyed the quality. As an aristocratic product of the lighting industry, LED can take the high-end route, increase its added value, stand upright and enter the market, instead of flattening its head and demanding shelter?
If LED lighting and creative design are combined to create stylish household items, it represents not only lighting equipment, but an attitude of life, a personal style, whether it will be more Is there room for development? On the other hand, this kind of design can also make full use of the characteristics of the LED, and the profit value of the company seems to be relatively high.
The LED industry under a series of halo is now in an entangled state, making most of the people in the industry love and hate. It is widely acknowledged that the market for LED products has broad prospects, but it cannot be denied that its direction of development is still not very clear. Now, no matter which single-wood bridge you step on, you must be careful, otherwise you will face the danger of being eliminated. Whether or not each single-plank bridge can reach the avenue that companies are longing for, it also requires various companies to be cautious and slowly explore.
Most of China's small and medium-sized LED companies, in the face of industry reshuffle, many people in the industry believe that removing some companies will benefit the development of the industry, but at present, although there are many companies but the big market has not yet been opened, there is still a large distance from saturation. space. If the current industry reshuffle forces most of the companies to go out, then wait until the big market is opened up. "Is it still necessary to let a large number of companies influx, and then reshuffle the card" is still a question worth considering. LED is an emerging industry, and some of the companies now engaged in this industry are not fully aware of it, but they must be able to compete with each other for a longer period of time than they do in the future. Now the LED industry depends more on the market provided by the government. The “rice bowl†provided by the government has been robbed by the company. First of all, it will not be grabbed or won. Even if it is grabbed, it is not a golden rice bowl. Counting on government subsidies, some companies can tide over the difficulties. , but fortune has to make its own efforts. Therefore, the search for a better market and open up more room for development are issues that companies must consider.
Now LED products are more concentrated in the field of professional lighting, as a candidate for the fourth generation of lighting products, no doubt, but the characteristics of integrated LED lamps, its function is much higher than pure lighting. With the advent of the industry reshuffle period, some companies have tried to prevent the outflow and waged a price war. The result was that all parties were exhausted. In the market, inferior products emerged in an endless stream. The face of different prices, different quality LED lighting products, consumers have increased the distrust of LED products, increase the difficulty of LED products into the civilian market. Although most people think that the main reason why LED products are difficult to enter the civilian market is price, the price is a sufficient and unnecessary condition for LED products to enter the civilian market. In particular, LED products are currently used as high-end products in the field of lighting. The bad is not clear.
The method of selling LED products with lower prices after government subsidy may allow LED products to enter the public's life more quickly. However, to open the civilian market will not make the psychological price of LED products in the hearts of the people worse than their own value. The competitiveness of the LED industry makes it difficult for other products to enter the market?
At present, the government's subsidy for LED products is more concentrated in the public lighting field in order to increase the government's macro-control. Whether this will slow down the time for LED to enter civil lighting has yet to be considered. For enterprises, the government can rely on it for a while, but definitely Can not rely on a lifetime, the government to build the "Yang Guan Dao," can be good to go, can not go or can not catch up, can not blame everyone. So where is the “single wood bridge†for all companies in the LED industry? Let’s discuss:
It is difficult for foreign trade transactions to be smooth, and some manufacturers obtain profits through export products. However, in mid-July, Europe and the United States raised the standards for imported products, leaving the industry with a loss. Some of the non-compliance products were rejected, although some people said that this move is a comprehensive monitoring and improvement of the domestic LED industry, which will greatly help improve the competitiveness of outstanding products. However, some companies suffered heavy losses. For China, where LED technology is underdeveloped, it is undoubtedly a big blow. And some people who do foreign trade also said that the current pressure on the industry.
Today, it seems that the foreign trade market is not optimistic, although it is a way out, but most of them are famous, and with the improvement of standards, it is not easy to grab a place.
Today's status quo: public lighting is popular now the central government subsidies increase, local governments continue to support, although the industry is still lacking in development, but the government's continued investment has indeed increased the confidence of the various companies for the development of the LED industry. Recently, Guangdong Province took advantage of the EMC contract energy management model to develop the LED industry, and increased the application of LED products in the public lighting field. This measure has, to a certain extent, avoided the reliance of enterprises on government subsidies, and has also increased the gap between enterprises and the market. Cooperation. Taking public lighting as a precursor to slowly infiltrate into the civilian market, it seems that the space for the majority of people to gradually adapt to it has also become a process of LED development. However, the requirements for public lighting projects that belong to the government are high. To a certain extent, only large companies are the main force. How SMEs learn from and use the public lighting field to open their own markets needs further exploration. Whether it is possible to refer to EMC projects and undertake small orders depends on when EMC is mature in China.
Civil lighting: The added value is very important Nowadays, some Chinese LED products rely on export fortunes, while most foreign owners value the giant cake in the Chinese civil market. China has a large population. If the civilian market can be opened, it will undoubtedly make many companies rush to the well-to-do level. Lu, but how to open the civilian market has always been a question under consideration.
When all LED products are crowded into the civilian market, they do not know who took out the "high price" is a big problem. But is it really price-determining? Now the price war of the merchant not only knocked down the price but also destroyed the quality. As an aristocratic product of the lighting industry, LED can take the high-end route, increase its added value, stand upright and enter the market, instead of flattening its head and demanding shelter?
If LED lighting and creative design are combined to create stylish household items, it represents not only lighting equipment, but an attitude of life, a personal style, whether it will be more Is there room for development? On the other hand, this kind of design can also make full use of the characteristics of the LED, and the profit value of the company seems to be relatively high.
The LED industry under a series of halo is now in an entangled state, making most of the people in the industry love and hate. It is widely acknowledged that the market for LED products has broad prospects, but it cannot be denied that its direction of development is still not very clear. Now, no matter which single-wood bridge you step on, you must be careful, otherwise you will face the danger of being eliminated. Whether or not each single-plank bridge can reach the avenue that companies are longing for, it also requires various companies to be cautious and slowly explore.
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