Positioning in the high-end phosphor market, Murakami debuted at the high-tech LED exhibition

"The price pressure of YAG phosphors and yellow powder in the first half of this year is relatively large. The price of a domestic phosphor company has dropped from 10 yuan to 4 yuan." Beijing Zhongcun Yuji Technology Co., Ltd. (hereinafter referred to as "Nakamura Yuji") Mao Jian, the general manager, said that this is an abnormal way of competition. Although it can achieve the goal of expanding market share in the short term, it has disrupted the healthy order of the phosphor market.

Founded in 2006, Nakamura Yuji is a high-tech company founded by Beijing Yuji Technology, Japan's Mitsubishi Chemical, Shaanxi Shenguang New Energy and Japan Nakamura Science. It is a high-tech company founded by overseas students. It is located in Beijing Zhongguancun Science Park. The company has R&D centers and sales headquarters in Yizhuang Economic Development Zone, Beijing.

On March 2, 2012, the signing ceremony of Japan’s Mitsubishi Chemical Capital Increase Beijing Zhongcun Yuji was held in Xi’an. The world's highest-end LED phosphor production base officially settled in the Xi'an Civil Space Base Industrial Park.

"Japan's Mitsubishi Chemical is optimistic about the advantages of Nakamura's red powder, and chose to jointly develop the global phosphor market." Mao Jian revealed that the company will conduct regular product technology exchanges and activities with Mitsubishi Chemical. “Because it is the initial stage of cooperation, many cooperation programs have not been formally confirmed. We are negotiating patent mutual authorization. Once realized, it will provide impetus for the rapid development of the company. At the same time, Nakamura Yuji’s sales target this year will be based on last year’s foundation. It has tripled.

For the current malignant price war in the industry, Mao Jian said that Nakamura will not join, but due to competitive pressure, YAG phosphor prices will be adjusted in a small range, but the core product nitride phosphor will not adjust the price system. .

“Because from the beginning, Nakamura Yuji was positioned to be a high-end product, and the product quality has been well received by customers.” Mao Jian revealed that a Korean customer’s test report said that Nakamura Yuji’s luminous efficiency of some nitride red powder products. Even higher than the international first-line brand.

2012 High-tech LED Exhibition Exhibition Address: Guangzhou Poly World Trade Center Expo Booth No.: 2K02
Exhibition date: August 17-19, 2012

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