Haier Zhou Yunjie: Will not Sell Hardware Products in the Future Sell Only Solutions

The 2012 China International Consumer Electronics Show (SINOCES) was held at the Qingdao International Convention and Exhibition Center from July 5th to 8th. The theme of this exhibition is "Chi's Welfare Global". It aims to display the world's leading intelligent technologies and products in an all-round way. It analyzes the changes brought by smart technologies to people's lives from multiple dimensions such as industry and market, and accelerates. Promote the popularization of smart technologies and products. Zhou Yunjie, executive vice president of Haier Group, pointed out at the Qingdao E-Commerce Conference that, for Haier, e-commerce is not a new circulation channel but an innovation in the business model. Transforming enterprises through e-commerce will make Haier the mainstream of the times.

Zhou Yunjie believes that the advent of the Internet era and e-commerce has produced new attributes: including demand individuation, marketing fragmentation, and socialization of resources; at the same time, it also brings challenges, such as personalization and large-scale conflicts and speeds. The contradiction of accuracy; the disconnection between business fundamentals and electronic technology.

When talking about the status quo of domestic e-commerce, Zhou Yunjie said that domestic e-commerce is generally faced with many confusions: how to get rid of price warfare, virtual network to obtain user costs is lower than the real network, there is no complete industrial chain support, there is no background system support How far can e-commerce go? Therefore, he believes that in the Internet age, it is not just how many resources are owned by enterprises, but how much resources are used, and how much resources are created. This is what the Internet age brings to enterprises.

To this end, the e-commerce strategy proposed by Haier is a platform that China e-commerce needs to create value for its users. Through the realization of front and back office pulling, the interactive platform between the front desk and the user can form a seamless connection with the enterprise's back-end supply chain system, marketing system, and R&D system; using Haier's modular design and streamlined manufacturing, the consumption of electricity suppliers. The group can be customized; the offline will be transformed into a platform for creating users' touches, and users' word-of-mouth will be obtained online, and then a new R&D orientation will be generated through the needs of users.

At the same time, Zhou Yunjie revealed that e-commerce is definitely not a new distribution channel for Haier, but a transformation of the business model. Transforming companies through e-commerce has made us the mainstream of the times. In the future Haier's strategic innovation, the transition from selling products to selling services is not to sell hardware products but to sell solutions.