Artificial intelligence is the development direction of big data. For Sogou, no matter our input method or search, it will gradually become intelligent. We hope to use big data and artificial intelligence to enable Sogou to have smarter product output and provide users with smarter services in more vertical areas.
At the Third World Internet Conference on November 17, Sogou speech recognition was aroused the attention of the guests. As an important application in artificial intelligence, Sogou speech recognition can not only recognize live speech in real time as Chinese display on the screen, but also translate Chinese into English. On the development of Sogou big data and artificial intelligence, the reporter recently interviewed Li Gang, the president of Sogou Big Data Research Institute.
The big data era needs big data thinking. Q: What are the advantages of Sogou's development of big data?
Li Gang: Sogou clearly developed big data in 2014. At that time, big data was a hot spot in the industry, and Sogou had strong traffic and massive data. Among them, Sogou search is China's second largest search engine, accounting for 17.8% of the wireless search market. Sogou input method is the number one product in both PC and mobile. In addition, Sogou has a strong technical team, 80% of 2,500 employees are technicians, 40% have master's degree or above, and the technical team has its own patent and technical architecture system.
Q: What is the purpose of Sogou's establishment of the Big Data Research Institute?
Li Gang: In the era of big data, even without big data capabilities, big data thinking is needed.
Based on strong data strength and technical strength, Sogou established the Big Data Research Institute in 2014. The main direction is to use big data to achieve precise marketing; to make search more intelligent, to provide accurate answers for search; to develop artificial intelligence, Combining artificial intelligence with big data can produce good results in some vertical areas.
Through our own big data platform, we can also assist customers in making business decisions and helping companies to position their brands.
Using Big Data to Achieve Precision Marketing Q: How do you think big data is changing business advertising and marketing?
Li Gang: Traditional marketing is more about showing the same things and content to everyone, showing an advertisement to everyone, and accurate marketing is different for everyone. It is necessary to use big data to analyze each person's thoughts and situations. , personality, preferences, needs, to see different ads and content for everyone. This requires strong technology to make the ads more closely match the needs of users.
In the field of advertising, big data can more accurately identify users and provide personalized services for everyone. This is the real reason for big data to change marketing.
Q: How does Sogou use big data to achieve precise marketing?
Li Gang: Sogou uses big data technology, based on the data layer collected by multi-screen, according to the population attribute, interest attribute and commercial attribute to label the user group, establish a precise crowd bidding system, netizen crowd flow segmentation system. By analyzing user behavior and technical means, Sogou tagged 521 million people. The first-level label includes dozens of first-level classifications, thousands of secondary classifications, and hundreds of thousands of tertiary classifications. We have more than 90% accuracy in tagging users, so we can achieve precise marketing.
Sogou has used big data technology to do it: when different users search for the same keyword in Sogou, their search results and advertising results are different. Sogou has hundreds of millions of advertising libraries, and the system automatically determines which ads to push based on the user's gender, age, education, personal hobbies and other tag attributes. If users often ignore push ads, there will be fewer and fewer ads in front of them.
Artificial intelligence and big data promote each other. Q: What do you think is the relationship between big data and artificial intelligence?
Li Gang: The development of artificial intelligence in the past two years is the result of continuous accumulation, breakthrough and advancement in the fields of deep learning, computational volume improvement and semantic understanding in the past few years. This year should be the first year of public awareness of artificial intelligence.
Artificial intelligence technology has matured to be applicable to many fields such as speech recognition, image recognition, and search optimization. For example, the Sogou search engine, when the user searches for keywords, the system will only display the results directly related to it. Now if you search for "Andy Lau's age", the system will directly tell the user that the result is "55 years old." This will not only search for a simple semantics, but also through the logical association, mining the ideas behind the user's search query, directly telling the user the final result.
Artificial intelligence and big data are one. All artificial intelligence grows into big data. If there is no big data learning and training, there is no intelligence. Wherever there is artificial intelligence, there is a big data foundation. Artificial intelligence and big data are complementary relationships, and combined with applications can produce better results in a certain field. If there is only artificial intelligence in a certain area, no data will produce good results and experience. If there is no artificial intelligence, only big data, artificial intelligence does not know how to use it. The relationship between the two is mutual promotion and mutual inspiration.
Q: What is the road to the development of big data and artificial intelligence?
Li Gang: The road to the development of artificial intelligence and big data should be to implement these two technologies into the vertical domain application scenario. This will also greatly promote and enhance the user experience, performance and effectiveness of each vertical field.
And this vertical field should have three characteristics, one is that there are a wide range of user needs, the other is that there is a strong correlation with technology, and the third is that data collection in this field is abundant, reaching a large data scale. Such areas are areas where artificial intelligence can make good use of value, such as complementary medicine, education, life services, and finance.
Artificial intelligence is the development direction of big data. For Sogou, no matter our input method or search, it will gradually become intelligent. We hope to use big data and artificial intelligence to enable Sogou to have smarter product output and provide users with smarter services in more vertical areas.
Li Gang, Dean of Sogou Big Data Research College
From search engine to input method, from big data precision marketing to smart children's watch... Sogou has been in the era of big data era and artificial intelligence since its establishment 13 years ago.At the Third World Internet Conference on November 17, Sogou speech recognition was aroused the attention of the guests. As an important application in artificial intelligence, Sogou speech recognition can not only recognize live speech in real time as Chinese display on the screen, but also translate Chinese into English. On the development of Sogou big data and artificial intelligence, the reporter recently interviewed Li Gang, the president of Sogou Big Data Research Institute.
The big data era needs big data thinking. Q: What are the advantages of Sogou's development of big data?
Li Gang: Sogou clearly developed big data in 2014. At that time, big data was a hot spot in the industry, and Sogou had strong traffic and massive data. Among them, Sogou search is China's second largest search engine, accounting for 17.8% of the wireless search market. Sogou input method is the number one product in both PC and mobile. In addition, Sogou has a strong technical team, 80% of 2,500 employees are technicians, 40% have master's degree or above, and the technical team has its own patent and technical architecture system.
Q: What is the purpose of Sogou's establishment of the Big Data Research Institute?
Li Gang: In the era of big data, even without big data capabilities, big data thinking is needed.
Based on strong data strength and technical strength, Sogou established the Big Data Research Institute in 2014. The main direction is to use big data to achieve precise marketing; to make search more intelligent, to provide accurate answers for search; to develop artificial intelligence, Combining artificial intelligence with big data can produce good results in some vertical areas.
Through our own big data platform, we can also assist customers in making business decisions and helping companies to position their brands.
Using Big Data to Achieve Precision Marketing Q: How do you think big data is changing business advertising and marketing?
Li Gang: Traditional marketing is more about showing the same things and content to everyone, showing an advertisement to everyone, and accurate marketing is different for everyone. It is necessary to use big data to analyze each person's thoughts and situations. , personality, preferences, needs, to see different ads and content for everyone. This requires strong technology to make the ads more closely match the needs of users.
In the field of advertising, big data can more accurately identify users and provide personalized services for everyone. This is the real reason for big data to change marketing.
Q: How does Sogou use big data to achieve precise marketing?
Li Gang: Sogou uses big data technology, based on the data layer collected by multi-screen, according to the population attribute, interest attribute and commercial attribute to label the user group, establish a precise crowd bidding system, netizen crowd flow segmentation system. By analyzing user behavior and technical means, Sogou tagged 521 million people. The first-level label includes dozens of first-level classifications, thousands of secondary classifications, and hundreds of thousands of tertiary classifications. We have more than 90% accuracy in tagging users, so we can achieve precise marketing.
Sogou has used big data technology to do it: when different users search for the same keyword in Sogou, their search results and advertising results are different. Sogou has hundreds of millions of advertising libraries, and the system automatically determines which ads to push based on the user's gender, age, education, personal hobbies and other tag attributes. If users often ignore push ads, there will be fewer and fewer ads in front of them.
Artificial intelligence and big data promote each other. Q: What do you think is the relationship between big data and artificial intelligence?
Li Gang: The development of artificial intelligence in the past two years is the result of continuous accumulation, breakthrough and advancement in the fields of deep learning, computational volume improvement and semantic understanding in the past few years. This year should be the first year of public awareness of artificial intelligence.
Artificial intelligence technology has matured to be applicable to many fields such as speech recognition, image recognition, and search optimization. For example, the Sogou search engine, when the user searches for keywords, the system will only display the results directly related to it. Now if you search for "Andy Lau's age", the system will directly tell the user that the result is "55 years old." This will not only search for a simple semantics, but also through the logical association, mining the ideas behind the user's search query, directly telling the user the final result.
Artificial intelligence and big data are one. All artificial intelligence grows into big data. If there is no big data learning and training, there is no intelligence. Wherever there is artificial intelligence, there is a big data foundation. Artificial intelligence and big data are complementary relationships, and combined with applications can produce better results in a certain field. If there is only artificial intelligence in a certain area, no data will produce good results and experience. If there is no artificial intelligence, only big data, artificial intelligence does not know how to use it. The relationship between the two is mutual promotion and mutual inspiration.
Q: What is the road to the development of big data and artificial intelligence?
Li Gang: The road to the development of artificial intelligence and big data should be to implement these two technologies into the vertical domain application scenario. This will also greatly promote and enhance the user experience, performance and effectiveness of each vertical field.
And this vertical field should have three characteristics, one is that there are a wide range of user needs, the other is that there is a strong correlation with technology, and the third is that data collection in this field is abundant, reaching a large data scale. Such areas are areas where artificial intelligence can make good use of value, such as complementary medicine, education, life services, and finance.
Artificial intelligence is the development direction of big data. For Sogou, no matter our input method or search, it will gradually become intelligent. We hope to use big data and artificial intelligence to enable Sogou to have smarter product output and provide users with smarter services in more vertical areas.
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