Editor's Note: Qualcomm, Huawei and Samsung are at the forefront in the field of VR and artificial intelligence. Apple is also accelerating market positioning and technology acquisition in these areas. On February 20, Apple acquired Israeli face recognition for US$2 million. The company RealFace has rang the horn of VR and artificial intelligence. In the field of smart phones, Xiaomi is under great pressure this year. How to break through under the attack of Huawei, oppo and vivo, the latest news from Taiwan's supply chain, Xiaobian is hereby integrated for your reference.
Less than a week after February 15th, Apple accelerated its deployment in the Internet of Things and artificial intelligence. On February 20th, according to the "Israeli Times" news, Apple has acquired Israel's facial recognition technology company for $2 million. RealFace, a network security and machine learning company founded in 2014, has a core competency that can be used to authenticate users. On February 15, according to the US financial news website CNBC, Apple CFO Maastrich participated in the "Goldman Sachs Technology and Internet Conference" held in San Francisco. He revealed that the increase in Apple's R&D expenses is mainly due to Apple's investment in R&D resources in the chip and sensor fields. Apple believes that these R&D are very strategic and important for the company's development. Obviously, for advanced technology, in addition to its own research and development, mergers and acquisitions is the fastest way to acquire technology.
Apple acquires Israel's facial recognition technology company RealFace
According to the "Israeli Times" news, Apple has acquired Israel's facial recognition technology company RealFace for $2 million. The network security and machine learning company was founded in 2014 and their core competitiveness can be used to authenticate users. Identity.
According to public information, Realface was founded in 2014 by Adi Eckhouse Barzilai and Aviv Mader, and developed a facial recognition software that provides a biometric login service that allows users to log in to a mobile device or PC without having to enter a password. Realface has raised $1 million to date and employs up to 10 people, including China, Israel, Europe and the United States.
RealFace's first product is an application called Pickeez, which uses RealFace's facial recognition technology to help users on different platforms choose and organize the best photos in the gallery.
Now, RealFace's official website has been offline, but promotional materials show that the company has mastered a special facial recognition technology that combines artificial intelligence to bring human perception into the process of facial recognition. RealFace's software has exclusive intellectual property that supports the learning of facial features through "frictionless face recognition."
Apple iOS 10 has applied facial recognition software to photos, but recently there have been rumors that the company also wants to use facial recognition as a certification tool. A number of websites reported that the rumored iPhone 8 may have an iris scan function built in, and users can unlock the phone by simply staring at the scanner. Another report said that the next-generation iPhone will include technologies like RealFace to replace or complement the existing Touch ID fingerprint scanner authentication system.
RealFace is the fourth Israeli company acquired by Apple. In 2011, they bought Anobit, a flash manufacturing company, for $400 million; in November 2013, they bought 3D sensor company PrimeSense for $345 million; the most recent was 2015, when Apple bought $20 million for LinX. (camera technology).
High-end models in Xiaomi layout against Huawei and OV
According to Taiwan's "Electronic Times" report, some industry sources said that Xiaomi's product portfolio this year will add more mid-range and high-end models to enhance its competitiveness, responding to the increasingly fierce competition from local competitors Huawei, OPPO and vivo. competition. According to sources, although Xiaomi recently released two mid-to-high-end models, Xiaomi Note 2 and MIX, the company’s sales in the first quarter of this year are still below market expectations.
Informed sources also said that in order to strengthen supply chain management, Xiaomi is considering adding new parts suppliers, which are likely to purchase display panels from Truly Optoelectronics.
According to earlier reports, in order to demonstrate its own strength and enhance its brand image, Xiaomi may release the new model Xiaomi 5C in March. The machine will use the pine cone V670 CPU independently developed by Xiaomi.
However, sources said that it is still necessary to observe whether Xiaomi's own CPU can bring stable high performance, which is necessary to enhance Xiaomi's brand image and sales volume.
According to data from research firm Canalys, Huawei shipped 76.20 million smartphones in the domestic market last year, ranking first; OPPO and vivo ranked second and third respectively with shipments of 73.2 million and 63.2 million; The infinite scenery of Xiaomi fell to fourth, with shipments of 51.4 million.
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