Recently, the Chinese government has introduced macro-policy control, and many LED stocks in mainland China and Hong Kong have experienced sharp gains due to this favorable stimulus. However, whether the mainland LED lighting market is generally positive with the stock market is uncertain.
According to relevant survey reports, LED commercial lighting performed poorly in the Chinese market in 2012. In 2013, as some LED lighting products entered the government procurement list, at the same time, due to the large-scale cooperation between international LED manufacturers and Chinese LED companies, China has improved overall LED technology water products, therefore, mainland LED commercial lighting should be more worth looking forward to than in 2012. The traditional lighting giants such as Op Lighting and NVC Lighting have recently taken the banner to enter the field of LED commercial lighting, which can prove this point.
China LED lighting market development trend in 2013
2013 China LED lighting market is widely optimistic
However, LED companies with technological advantages and traditional companies with channel advantages will face fierce competition in the face of market grabs. At the same time, traditional lighting companies will also face more tremendous pressure from the pain of transformation. It is expected that in 2013 the Chinese market will also stage battles over LED commercial lighting.
However, the public believes that the LED lighting civilian market is the highlight of China's LED lighting, so many LED companies in mainland China also took the civilian lighting market as a key target for development in 2013.
The Chinese LED civilian market will first encounter channel distributors competing with traditional lighting. Traditional lighting distributors are not very skilled in the operation of the LED market. They will also compare LED lighting with traditional lighting, which reflects before the profound market heritage of traditional lighting. Luminaire lighting distributors are willing to proceed with LED lighting for the time being.
Secondly, if the distribution points are arranged to a certain extent, there are still major problems. The price of LED lamps is relatively higher than that of fluorescent lamps. There will also be low-cost LED lamps, but they cannot be used normally; analysis from the specific occasions of civil lighting There is still a certain gap between LED lighting fixtures and traditional fluorescent lighting; LED fixtures can be repaired, but it is very inconvenient to repair, and the talents who know how to repair LEDs in the market are also compared; in addition, many consumers gather In the online market, the awareness of LED lighting fixtures is extremely low, and ordinary consumers have not even seen LED lamps.
Of course, this problem is not only encountered by LED companies. If traditional lighting companies enter the LED civilian lighting market, they will also face such embarrassment. However, if a brand is operated in a region, the completeness of product varieties and items is also a crucial part. For this reason, traditional lighting is almost as difficult as attaching LED civilian lighting products when switching to LED commercial lighting.
According to China Research Institute's "2013-2017 LED lighting industry competition landscape and investment strategy research consulting report" shows that in the field of civilian lighting, the consumer cycle has to become a factor for manufacturers to consider. If the life of LED lamps is as long as tens of thousands of hours as the public said, then when the market coverage of LED lighting products reaches a certain level, it will also enter a period of relatively slow development.
In the early stage, the market will show an upward trend with the influence of many factors such as the decline in the price of LED lamps, the improvement of technology, and the increase in awareness. In the later period, as the market is saturated one by one, the civilian market is mainly a substitute consumption method On the premise of long service life, the market will be in a fall period, and the whole looks just like an inverse quadratic function curve, but this should be a long process.
China's LED lighting industry urgently needs to adjust and upgrade, change the phenomenon of disordered competition, production of low-end products, and rely on the country. Otherwise, it will be very likely to repeat the old path of the wind power and photovoltaic industries, and prosperity will become a short-lived.
At present, there are more than 5,000 domestic enterprises producing LED lighting fixtures in China, of which the above-scale enterprises account for about 20% of the entire industry. The enterprises are generally small in scale and the industry concentration is low. Because the core technology of the LED lighting industry-chips are mainly in the hands of the United States and Taiwan, China's LED lighting companies are mainly responsible for the production of low-end products, and low value-added products. And because of the similarity of various products, the competition in the industry is fierce, and the phenomenon of disordered competition is obvious.
The LED industry started late in China, but due to the broad prospects and compliance with future energy development requirements, the state has subsidized the LED lighting industry since 2009. In order to seize the market opportunities, various localities have provided many preferential treatments for the local LED lighting companies based on their own interests. The low entry barrier, many subsidies, and good development environment make the LED lighting industry growing in the "greenhouse" lack core competitiveness, strong homogeneity, and rely on the country without exception. Many companies do not even have the advantage of producing LED lighting fixtures, so as to enjoy various subsidies for state subsidies, tax relief and cheap industrial land. For a long time, state subsidies accounted for a considerable part of the profits of LED companies. Even the leading company, San'an Optoelectronics, accounted for 328 million yuan of the 667 million yuan profit in the third quarter of 2012.
Disordered competition and chaotic operation will make the LED lighting industry unsustainable. In order to rectify this situation, the National Development and Reform Commission recently released the "Semiconductor Lighting Energy Conservation Industry Plan", which lowered the output value of LED lighting in 2015 from 500 billion yuan in the "12th Five-Year Plan" to 450 billion yuan, and set it Objective: By 2015, the structure of the LED lighting industry will be further optimized, forming 10 to 15 leading enterprises that possess core technologies, possess more independent intellectual property rights and well-known brands, and have strong quality competitiveness. The adjustment and upgrading of the LED lighting industry is coming.
Analysts of the LED industry pointed out that the LED lighting industry, which is a long-term fish-and-dragon hybrid, lacks independent intellectual property rights and large-scale production, and relies heavily on state subsidies, has finally reached an indispensable threshold. Under the national leadership, the big wave of Taosha will eliminate a group of enterprises that do not meet the requirements of market development, leaving genuine manufacturers with potential technology.
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