With the news that the 4G license will be officially issued before the end of the year, domestic mobile phones will also usher in a big market reshuffle opportunity. Prior to the issuance of licenses, many domestic manufacturers are ready to launch, and some manufacturers have launched models that support LTE.
It is understood that in the face of a new round of reshuffle in the domestic mobile phone market, as the earliest mobile phone manufacturers involved in LTE products in China, ZTE, Huawei, Coolpad, etc., have already launched a number of 4G models. Among them, Coolpad plans to launch 4 to 6 LTE products during the year, making full preparations for the industry to reshuffle.
The mobile phone market will usher in a new reshuffle
The time for the issuance of 4G licenses finally has a more precise statement. Minister of Industry and Information Technology, Miao Wei, at the China International Information and Communications Exhibition at the end of last month, clearly stated to Tencent that the 4G license will be officially issued by the end of this year. With the opening of the 4G door, many domestic manufacturers have already begun to gain momentum. It is generally believed that the industry will usher in a big opportunity and have launched the latest models supporting LTE.
Compared with the 3G era, smart phones in the 4G era have higher production requirements in product design, network support, hardware performance, and other aspects, and the technical threshold has also increased. This is undoubtedly a serious one for mobile phone manufacturers. test. For manufacturers with technology accumulation and reserves, they will undoubtedly have a clear lead. It is difficult for small and medium-sized manufacturers with poor technology accumulation to launch competitive 4G products in a short time. Although the specific date for the issuance of 4G licenses is not yet clear, there are only less than 3 months left this year. This means that the new round of industry reshuffle triggered by 4G competition has entered the countdown stage.
In fact, the current mobile phone market pattern is turbulent. In the international market, traditional giants such as Nokia, Motorola, and Blackberry have given way or withdrawn, and the market structure has been re-divided by giants such as Apple and Samsung. Domestically, domestic manufacturers have been fiercely fighting in the low-end market. With Apple's Samsung's decline, now it has begun to actively deploy in the high-end market. Once the 4G license is issued, the market knockout is likely to follow. Coolpad, ZTE, Huawei, Lenovo and other well-known domestic manufacturers will also usher in a big opportunity to overtake in the corner.
4G mobile phones have mass production capabilities
As early as the 2G to 3G era, domestic mobile phone manufacturers have undergone a major reshuffle. At one time, the cottage machines that once swept the country fell back and forth, and domestic manufacturers represented by "China Cool League" and others began their strong rise at that time. Now, in the face of the 3G to 4G era nodes, many mobile phone companies have said that they are now fully prepared to welcome the arrival of the new era.
It is understood that as one of the earliest mobile phone manufacturers to launch TD-LTE terminals in China, Coolpad has already taken the lead in arranging the LTE terminal strategy in advance, and has made adequate R & D preparations. One of the suppliers of standard smartphones. In April of this year, Coolpad released Coolpad 8920, the first domestic 4G mobile phone supporting FDD / TDD LTE, and actively cooperated with China Mobile in the TD-LTE trial network test launched in many provinces and cities in China. In addition, Coolpad currently has access to network licenses for three products, 8920, 8735, and 8736, and has the capacity for mass production. Not limited to this, overseas, Coolpad last year combined with the US operator METRO PCS, in the form of its own brand, launched 4G mobile Coolpad 5860E, the current sales have exceeded one million.
According to Coolpad sources, Coolpad is planning to launch 4 to 6 new 4G products during the year. 4G has become the core of Coolpad's product layout this year and the core of its future product strategy.
Industry experts point out that in countries and regions where large-scale commercial 4G services are already in use, international brands such as Samsung and Apple have already launched a number of mature 4G mobile phones. The technical advantages allow them to quickly launch 4G products in the Chinese market. The forward-thinking strategic vision and product layout of domestic mobile phone manufacturers such as "China Cool Alliance" have undoubtedly won a lot of chips for their competition with international giants.
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