Small appliances for the next decade of Nuggets

With the improvement of people's living standards, consumer demand for small household electrical appliances is also increasing. Nowadays, after 80 and 90, it has become the main force of consumption in the home appliance market, and the concept of consumption is also becoming younger. With the growth of the Internet, the 80s and 90s are pursuing fashion and focusing on individuality, and the control of products is more intelligent. Fashion and intelligence have become a new trend in the development of small home appliances.

Keywords: Small household appliances intelligent

Smart Home has been considered as the homeland for the Nuggets in the next decade. In 2015, the home appliance industry still cannot escape the topic of “smartness”. This year, in addition to the continued fiery home represented by smart TVs, the concepts of smart kitchens, smart bedrooms, and smart bathrooms have also been put forward and the smart home has been further improved, as if all household appliances were smart overnight. melted.

The reason for the rapid development of smart appliances is due to the smaller and smaller chips, which provide the basis for the intelligent development of small appliances. In addition, smart devices such as smart phones and smart TVs have developed smart consumer habits for consumers. In recent years, small household appliance industries have also started smart explorations, such as appointment functions for rice cookers and anti-fall functions for smart sweepers. .

With the steady increase in income of residents and the gradual emergence of major consumer groups after the 1980s and 1990s, high-quality home appliances have attracted consumers' attention. The consumer demand is further subdivided, the product structure upgrade trend is obvious, and the market share of high-end, smart, and energy-saving products has increased, which has become the main driving force for stimulating market growth.

Keywords: health home appliances rapid growth

Health has also been a concern in recent years. From the purifier companies that have grown up like mushrooms for a while, it can be seen that the public is paying more and more attention to health problems. Of course, in the current environment where pollution is increasing, such development is a general trend. The air purifier market has begun to take shape, and the huge revenue and eagerness of the masses have become the biggest driving force for market development. In addition, water purifier companies have also received attention, and even some comments have given that the water purifier market is the last unfinished battlefield of the Chinese home appliance industry. However, if it is heavy, it can be seen that this product line brings Great hope.

With the rapid growth of health-related home appliances, the market performance of different home appliance categories has diverged, and sales have been uneven. According to data from Yikang, with the increase in residents' awareness of healthy consumption and the continued rapid growth of health appliances, the retail sales of air purifiers and water purification equipment increased by 66.0% and 72.1% year-on-year respectively from January to October.

Keywords: Standard

There is no rule, no circle; there is no standard, it is difficult to become a climate. To say that the current hottest home appliances field, is an air purifier. However, air purifiers have always lacked corresponding standards, leading to mixed products, confusing markets, and severely affecting the development of the industry. To this end, the National Standards Committee has also issued a new national standard for "Air Purifier" (implemented on March 1, 2016), and has made clear requirements for air-related performance. The implementation of relevant policies and standards for the home appliance industry in 2015 will accelerate the industry reshuffle and help the industry to further regulate.

In addition, the problem of after-sale maintenance of small household appliances has always been criticized, after-sales point is difficult to find, repair parts and accessories do not match, and even post-sales shoves often appear, resulting in many small household appliances into a one-time product. However, with the introduction of the new national standard, the after-sales service of small household appliances will be improved. The pioneers in the industry have also launched the "Centralized Maintenance Model", with the central warehouse as the starting point and third-party express delivery as the network to solve the after-sales problem.

Keywords: market sink

Fashion avant-garde Soymilk, cartoon cute humidifier, retro kitchen design electromagnetic appliances ... ... home appliance stores, the most eye-catching are always filled with new products, small appliances area, small appliances are relying on serialization, integration , intelligence, fashion into millions of households, set off a new upsurge of consumer household appliances in China. Urbanization has led to new consumption in rural areas. Soya-bean milk makers, juicers, microwave ovens and other small household appliances have become fashionable during the holiday season.

At present, the domestic leading enterprises of small household appliances have firmly grasped the market in the first and second tier cities. The small household appliances market in the third and fourth tier cities is in the hands of regional e-commerce, which belongs to the extensible area, while the rural areas belong to virgin lands. At present, the rural households have a small household electrical appliance holding capacity of 4 to 5 pieces, and the market penetration rate is still relatively low. With the increase in purchasing power of rural residents, there will be a surge of small appliances going to the countryside.

Keywords: lightweight and compact

Technology has always been improving, not only on the chip, but also on the overall industrial design. This year's home appliances are the most lightweight and compact in terms of industrial design, whether they are televisions, washing machines and small appliances. The thin and light design visually gives a sense of beauty and gives people a feeling of fashion. In addition, the mini-appliance is smaller and more portable than conventional appliances.

With the listing of single apartments and small apartment houses, mini home appliances are increasingly favored by singles and small families, and the “mini” business opportunities in the home appliance market are not small. Just this year, Haier introduced a very compact hand-held washing machine that most people cannot really guess.