Now, the rise and maturity of outdoor small-pitch technology is expected to get the whole industry out of the woods. With mobile Internet, touch touch, virtual and enhanced display technologies, outdoor small spacing will be more than just an advertising medium, but an intelligent interactive terminal, which means that LED display has become a tool for outdoor advertising. It will also bring a new business model to outdoor advertising.
Let's share an article for everyone. After you have seen it, you will have a better understanding of the significance of small outdoor spacing for the entire industry.
Many advertisers are thinking that there are more people watching mobile phones, and the chances of looking up are less. The exposure and arrival rate of outdoor advertising has dropped. Therefore, the advertising budget of companies investing in outdoor media should be reconsidered. However, if you look at the third-party advertising statistics, you will find that outdoor media is still the most stable and growing market in the advertising market. In 2014, when traditional media screamed (TV advertising dropped by 0.5%, newspaper ads) When the decline reached 18.3%, the magazine dropped 10.2%, the outdoor media increased by 9.5% (CTR media intelligence data). In the camp that is classified as traditional media, broadcasting and outdoor are growing (broadcast growth of 10.6%).
The answer should be easy to find: the development of broadcasting mainly depends on the car family and its extended mobileization methods including APP. The outdoor media is relatively stable - the pace of people's life is accelerating, and the movement of time and space is speeding up. Therefore, There should be more exposure and contact points for outdoor media.
At the same time, the reality that everyone has to face is that the mobile Internet is developing very fast, and the small screen is crowding people with more fragmentation time and time in the mobile. This also poses a certain degree of challenge to the outdoor media: if people really In the space of most outdoor media, it doesn't look up, will it really reduce the effect of outdoor media? How does outdoor media survive in the era of mobile Internet?
+ Creative content cross-border integration: the survival of the traditional outdoor track <br> <br> the face of changes brought about by the mobile Internet, outdoor media really need to think about how positive strain.
First of all, the vast space faced by outdoor media, with the power of creativity, can become the source of the Internet era and become the carrier of mobile social sharing. The case that was once said by everyone is the object of Vanke Eslite, but the source of the successful detonation of the object is outdoor advertising. Therefore, for outdoor advertising, we should think about outdoor ideas and content from the perspective of Internet context, and let outdoor media become the source of the topic. This also requires outdoor media to think about ideas that can become a topic, thus breaking the old model that traditional advertisements are widely advertised, and triggering users to share on social media and the Internet.
Second, from a cross-media perspective, outdoor media should think about how to connect with the mobile Internet.
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