A smart TV is a TV that has an operating system and a chip, an open application platform, and two-way human-computer interaction. Smart TVs can realize new functions or value-added services by installing application programs on their own, and can meet the diversification and individualization needs through three-network access and 3C convergence. Even with bionic thinking, knowledge and evolution capabilities, two-way depth human-computer interaction is achieved, integrating functions such as home video, entertainment, learning, security, and life assistance.
On December 6th, Guo Tie-ming, the second brother of Gou Ming-ming and chairman of Taiwan’s Taiwanese company, announced that he will step into the optical touch and fight for the intelligent network TV and AIO market to drive emerging fields such as large-size touch panels. . It is reported that it is planning to form a joint venture company with TPV (the world's largest LCD TV and LCD monitor foundry) and the original phase to enter the living room appliance market.
From Internet TV to LED TVs and 3D TVs, since the Farewell to the CRT era, the color TV industry has entered the fast lane. At present, domestic mainstream companies such as Haier, Hisense, TCL, and Changhong have all entered the new focus—smart television. Recently, the reporter learned from Haier that China's first multi-touch three-network live broadcast smart TV on-demand system has been developed by Haier TV and Nanchang TV and was officially put into use recently. Prior to this, Haier has launched a smart TV with a variety of open operating systems.
According to industry insiders, the connotation of smart TVs is wider than Internet TV, or bring new opportunities to domestic companies. However, with the increasingly prominent influence of software, content, etc., how domestic companies complement "soft power" and build an effective integration platform for upstream and downstream resources becomes the core proposition.
"Smart TVs need to be 'made' to 'smart'"
The reporter was informed that the multi-touch three-network live intelligent on-demand system was jointly developed by Haier with the integration of the world's top expert resources. “Not only can we interact with reporters at different live interviews in real time, but we can also load web pages and see experts. Real-time reviews, and real-time interviews can be conducted through QQ video live connection experts. According to the person in charge of Haier Color TV, it achieved multi-touch, multi-channel live, multi-person interaction, TV upgrade from the 1.0 era to the 2.0 era, the first Realize triple play in the industry.
Not only Haier, currently domestic color TV companies are actively promoting smart TV products. Changhong, Konka, and Hisense have successively launched related products. Song Hong, deputy director of the Institute of Internet TV Technology at Sichuan Changhong Multimedia Industry Co., Ltd., said that triple play is not a fusion of networks, but a fusion of high-level business applications. In this environment, smart TVs will be a key product of triple play.
"Smart TVs must be transformed from 'manufacturing' to 'intelligence'." Dr. Li Li, chief engineer of Qingdao Haier Electronics Co., Ltd. told reporters in Southern China that true smart TVs need to have three elements, namely an open and personalized one. Hardware platform. It is expressed in the openness of the structural specification, the openness of the interface specification, and the openness of the protocol specification. The second is to have an open, embedded software platform. In addition, there is a need for an open industrialization business model. It supports multi-chip, multi-machine, multi-software vendors and supports multiple operators. According to its introduction, the cooperation with Nanchang Broadcasting and Television is one of Haier’s explorations in the business model.
Smart TVs rescue the market with a "wide open" curve
In fact, in 2009, in response to the trend of triple play and triple play, domestic TV companies have been aggressively promoting Internet TV, hoping to capture the market with new TV models, but could not stand still due to restrictions on content, industrial policies and other factors. . Zhao Maojun, research director of Ovid Consulting, said that the slow development of Internet TV in the second half of this year has lagged far behind the development speed of LED and 3D TV.
"When Internet TV was first launched, everyone looked to see why it is developing slowly because of the changing needs of consumers." Yu Li stated that if a television has only one network function, it can never be called intelligent. TV, it just satisfies the needs of consumers for the moment, such as watching movies on the Internet on television, when consumers have some new needs, it is difficult to meet. Therefore, in 2008, Haier proposed the concept of a modular card television. It is understood that Haier smart TV uses original card technology to achieve multi-platform operation. At the same time, the open modular card platform of Haier Smart TV will demote the functions needed by users, and the expansion of new functions will only require the upgrade of the modular card without the need to replace the TV. In addition, for the first time, the TV has realized the application of home appliances in audiovisual terminals. The television can communicate with computers, mobile phones, DV and other home appliances to provide a complete set of solutions for home audiovisual images. During the 11th period, sales of Haier smart TVs soared by more than 200%, making it the fastest growing color TV product in the market.
According to industry insiders, the emergence of smart TVs has allowed domestic brands to find a "curve to save the market" life-saving straw, smart TV loading development platform, more widely used, and can cooperate with more application software providers to provide consumers with more abundant Internet application. It can be said that Smart TV revolves around the diversification of open operating procedures and application software, and is a qualitative upgrade of the original Internet TV control mode.
"Plate speaking" game rules change
However, smart TV still cannot circumvent content regulation. Zhai Li said that the government is not monitoring the Internet TV product but video content. Both Internet TV and smart TV should be monitored. "I think the most essential difference between smart TV and Internet TV is that Internet TV can only face one Internet, but smart TVs are different, and smart TVs are facing the three networks. This is a bigger area."
It is worth noting that, with the proliferation of televisions, the game rules of the "talking on the front panel" of the TV industry are undergoing drastic changes. Like the computer industry, the effects of non-hardware equipment such as operating software, chips, and content are subtle. Zhai Li stated that this product of smart TV definitely does not mean that it can only be done by relying on hype. “It must have its own connotation and it is an open solution that allows users to solve it by themselves.†According to its introduction, the current enterprise They are also discussing the model. In the end, whoever can claim third-party software, including the five major Internet TV operators, “who in the end is able to make it big, will ultimately rely on consumers to assess.†Li Li said, “Haier smart TV After making an open platform, there are many operators who cooperate with Haier to discuss, including video, education, information services, etc. Haier’s idea is to let everyone show their advantages on this open platform.â€
New Opportunity to Test TV Enterprise's Integration Ability
Compared with the ambitious domestic enterprises, the international giants also began to ambush in advance. Earlier, Microsoft’s “Venus†program based on its embedded system was the first test of smart TV; Samsung released an application-based smart network TV product at CES in January; Googled released it in May. Based on Google's Android platform, google TV and announced cooperation with Sony in television products. At the same time, Apple released AppleT V, an integrated content service that Yahoo launched Smart TV based on Widget. In China, TV brands headed by Haier, Hisense, Konka, etc. are also devoting themselves to the development and promotion of smart TVs. Zhao Maojun, research director of Ovid Consulting, stated that in the future, with the integration of upstream resources, local companies may be on the same starting line in the field of smart TVs with the outside world, but it is necessary to remove chips and other conditions. "The supervision of content will remain the biggest risk point for smart TVs in the future. Enterprises must formulate appropriate product roadmaps and make plans."
Luo Qingqi, a senior director of Pall Consulting, said that the rise of smart TVs adds uncertainty to future industry development. If chips and operating systems do not have the right to speak at all, color TV companies will have greater challenges. Therefore, domestic enterprises should make a breakthrough as soon as possible. Of course, this important task is not necessarily a color TV company. Enterprises on the industry chain should work together to ensure that local companies have the right to talk about the industry chain.
Viewing domestic manufacturers to force television "intelligence"
Haier
H 320 series have launched diversified open operating system, hardware and software can be upgraded while Hisense Smart TV <br> <br>
With the launch of Widget multitasking operating system TCL LED TV
We developed the first domestic-based Android operating system for smart TV Konka <br> <br>
It has launched an open platform for the next generation of Internet television network Rui LED TV <br> <br> Changhong
Connected to China’s number of Internet TV broadcast control platforms, while fully adopting Huannet’s smart TV technology system
On December 6th, Guo Tie-ming, the second brother of Gou Ming-ming and chairman of Taiwan’s Taiwanese company, announced that he will step into the optical touch and fight for the intelligent network TV and AIO market to drive emerging fields such as large-size touch panels. . It is reported that it is planning to form a joint venture company with TPV (the world's largest LCD TV and LCD monitor foundry) and the original phase to enter the living room appliance market.
From Internet TV to LED TVs and 3D TVs, since the Farewell to the CRT era, the color TV industry has entered the fast lane. At present, domestic mainstream companies such as Haier, Hisense, TCL, and Changhong have all entered the new focus—smart television. Recently, the reporter learned from Haier that China's first multi-touch three-network live broadcast smart TV on-demand system has been developed by Haier TV and Nanchang TV and was officially put into use recently. Prior to this, Haier has launched a smart TV with a variety of open operating systems.
According to industry insiders, the connotation of smart TVs is wider than Internet TV, or bring new opportunities to domestic companies. However, with the increasingly prominent influence of software, content, etc., how domestic companies complement "soft power" and build an effective integration platform for upstream and downstream resources becomes the core proposition.
"Smart TVs need to be 'made' to 'smart'"
The reporter was informed that the multi-touch three-network live intelligent on-demand system was jointly developed by Haier with the integration of the world's top expert resources. “Not only can we interact with reporters at different live interviews in real time, but we can also load web pages and see experts. Real-time reviews, and real-time interviews can be conducted through QQ video live connection experts. According to the person in charge of Haier Color TV, it achieved multi-touch, multi-channel live, multi-person interaction, TV upgrade from the 1.0 era to the 2.0 era, the first Realize triple play in the industry.
Not only Haier, currently domestic color TV companies are actively promoting smart TV products. Changhong, Konka, and Hisense have successively launched related products. Song Hong, deputy director of the Institute of Internet TV Technology at Sichuan Changhong Multimedia Industry Co., Ltd., said that triple play is not a fusion of networks, but a fusion of high-level business applications. In this environment, smart TVs will be a key product of triple play.
"Smart TVs must be transformed from 'manufacturing' to 'intelligence'." Dr. Li Li, chief engineer of Qingdao Haier Electronics Co., Ltd. told reporters in Southern China that true smart TVs need to have three elements, namely an open and personalized one. Hardware platform. It is expressed in the openness of the structural specification, the openness of the interface specification, and the openness of the protocol specification. The second is to have an open, embedded software platform. In addition, there is a need for an open industrialization business model. It supports multi-chip, multi-machine, multi-software vendors and supports multiple operators. According to its introduction, the cooperation with Nanchang Broadcasting and Television is one of Haier’s explorations in the business model.
Smart TVs rescue the market with a "wide open" curve
In fact, in 2009, in response to the trend of triple play and triple play, domestic TV companies have been aggressively promoting Internet TV, hoping to capture the market with new TV models, but could not stand still due to restrictions on content, industrial policies and other factors. . Zhao Maojun, research director of Ovid Consulting, said that the slow development of Internet TV in the second half of this year has lagged far behind the development speed of LED and 3D TV.
"When Internet TV was first launched, everyone looked to see why it is developing slowly because of the changing needs of consumers." Yu Li stated that if a television has only one network function, it can never be called intelligent. TV, it just satisfies the needs of consumers for the moment, such as watching movies on the Internet on television, when consumers have some new needs, it is difficult to meet. Therefore, in 2008, Haier proposed the concept of a modular card television. It is understood that Haier smart TV uses original card technology to achieve multi-platform operation. At the same time, the open modular card platform of Haier Smart TV will demote the functions needed by users, and the expansion of new functions will only require the upgrade of the modular card without the need to replace the TV. In addition, for the first time, the TV has realized the application of home appliances in audiovisual terminals. The television can communicate with computers, mobile phones, DV and other home appliances to provide a complete set of solutions for home audiovisual images. During the 11th period, sales of Haier smart TVs soared by more than 200%, making it the fastest growing color TV product in the market.
According to industry insiders, the emergence of smart TVs has allowed domestic brands to find a "curve to save the market" life-saving straw, smart TV loading development platform, more widely used, and can cooperate with more application software providers to provide consumers with more abundant Internet application. It can be said that Smart TV revolves around the diversification of open operating procedures and application software, and is a qualitative upgrade of the original Internet TV control mode.
"Plate speaking" game rules change
However, smart TV still cannot circumvent content regulation. Zhai Li said that the government is not monitoring the Internet TV product but video content. Both Internet TV and smart TV should be monitored. "I think the most essential difference between smart TV and Internet TV is that Internet TV can only face one Internet, but smart TVs are different, and smart TVs are facing the three networks. This is a bigger area."
It is worth noting that, with the proliferation of televisions, the game rules of the "talking on the front panel" of the TV industry are undergoing drastic changes. Like the computer industry, the effects of non-hardware equipment such as operating software, chips, and content are subtle. Zhai Li stated that this product of smart TV definitely does not mean that it can only be done by relying on hype. “It must have its own connotation and it is an open solution that allows users to solve it by themselves.†According to its introduction, the current enterprise They are also discussing the model. In the end, whoever can claim third-party software, including the five major Internet TV operators, “who in the end is able to make it big, will ultimately rely on consumers to assess.†Li Li said, “Haier smart TV After making an open platform, there are many operators who cooperate with Haier to discuss, including video, education, information services, etc. Haier’s idea is to let everyone show their advantages on this open platform.â€
New Opportunity to Test TV Enterprise's Integration Ability
Compared with the ambitious domestic enterprises, the international giants also began to ambush in advance. Earlier, Microsoft’s “Venus†program based on its embedded system was the first test of smart TV; Samsung released an application-based smart network TV product at CES in January; Googled released it in May. Based on Google's Android platform, google TV and announced cooperation with Sony in television products. At the same time, Apple released AppleT V, an integrated content service that Yahoo launched Smart TV based on Widget. In China, TV brands headed by Haier, Hisense, Konka, etc. are also devoting themselves to the development and promotion of smart TVs. Zhao Maojun, research director of Ovid Consulting, stated that in the future, with the integration of upstream resources, local companies may be on the same starting line in the field of smart TVs with the outside world, but it is necessary to remove chips and other conditions. "The supervision of content will remain the biggest risk point for smart TVs in the future. Enterprises must formulate appropriate product roadmaps and make plans."
Luo Qingqi, a senior director of Pall Consulting, said that the rise of smart TVs adds uncertainty to future industry development. If chips and operating systems do not have the right to speak at all, color TV companies will have greater challenges. Therefore, domestic enterprises should make a breakthrough as soon as possible. Of course, this important task is not necessarily a color TV company. Enterprises on the industry chain should work together to ensure that local companies have the right to talk about the industry chain.
Viewing domestic manufacturers to force television "intelligence"
Haier
H 320 series have launched diversified open operating system, hardware and software can be upgraded while Hisense Smart TV <br> <br>
With the launch of Widget multitasking operating system TCL LED TV
We developed the first domestic-based Android operating system for smart TV Konka <br> <br>
It has launched an open platform for the next generation of Internet television network Rui LED TV <br> <br> Changhong
Connected to China’s number of Internet TV broadcast control platforms, while fully adopting Huannet’s smart TV technology system
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