How to choose an affordable, good-quality TV is a problem that plagues many consumers. The reason is that the major brands have created too many concepts and gimmicks in marketing, releasing many messages that are tendentious, subjective and selective, beneficial to their brands and products, and interfere with the judgment and objective of users. select. So, how to spend the least money to buy the best product? In fact, as long as you grasp the following points, you are not afraid of being “fudged†by a business, and you will certainly be able to buy good products at a reasonable price.
First, look at the price in an equivalent configuration.
It must be admitted that in the current domestic market, prices are still the key factor in determining user choice. Therefore, each brand also has an issue on price. Even LeTV put forward the concept of "ecological subsidy hardware, hardware free" to attract eyeballs. However, “There is no free lunch under the sun.†Let’s take “hardware free†as an example. Although users can obtain TV at a very low price or even “freeâ€, they have to pay an annual membership fee of over RMB 1,000. After careful calculation, not only is it not affordable, but the "mortgage" payment method actually pays more.
On the contrary, Friends of the Cool Open is more "honest", almost all products are the lowest in the same grade of products. On the 22nd, Coocaa launched a series of preferential buying activities in conjunction with the release of the K2 series. Among them, 40-inch new products starting at 1299 yuan, 43-inch new products starting at 1399 yuan, 50-inch 2399 yuan from the sale, all hit the "freezing point" price of similar products.
Second, the price is close to the configuration.
This point of view seems to be somewhat "circular" to the first, but it is actually not the same. I believe many consumers have similar shopping experiences. Whether they are cars or mobile phones, the same model of products will launch many so-called "Popular Edition", "Elite Edition" and "Basic Edition".
Although the name is not the same, but the core is the same - "reduce the price." In other words, businesses like to shrink the configuration while cutting prices, it looks like the same product, the price is relatively affordable, but in fact the configuration has shrunk. This is what millet is best at. Millet used this strategy several times in a number of mobile phone products before, and "timely". Therefore, when consumers compare competing products, they must pay attention to, in addition to comparing the product model, but also compare the product version, the key is between different versions of memory capacity, processor chip, screen size, product material and other hardware configuration The change.
From this perspective, Kukai K2 series can be said to be full of conscience and full of sincerity. According to official data, the K2 series is twice as expensive as the k1 series, and uses 8G of large memory for a more enjoyable experience. In the processor chips, mounted on the stage 64 A53 4K processor 1.5G mali 720 MP2 and a new image processor, using H.265 10bit video decoding technology, watch a movie more smoothly under the same conditions of bandwidth, clearer picture quality . The new use of honeycomb matrix backlight, lamp beads evenly distributed in the back of the TV, you can adjust the brightness of the lamp according to the brightness of the TV screen, more energy saving and environmental protection, and reduce leakage, improve the viewing experience. K2 insists on double performance and the same price, which can be described as absolute value and benefits.
Third, configure the price to choose similar brands.
Chinese people like to pay attention to "door-to-door", and they also value the origin. Although there are feudal negative thoughts, they also contain philosophical thinking and positive significance. In the market economy, the brand is a comprehensive embodiment of a company's overall strength and integrity. Under the same conditions, choosing a mature brand can not only reduce the shopping time and the cost of the survey, but also provide comprehensive support behind the brand including after-sales service and technology. Especially in the era of mass innovation and innovation, innovative companies are springing up. However, “many hundred-and-a-half people are half-birthingâ€, and many innovative companies survive even less than the life of the company’s products.
Such a product, even if its quality is excellent, is only a "one-off" product. Once a problem arises, it is only the fate of "rejection." For example, once the very popular crowd-raising mobile phone "Coke", mobile phones are still there, the brand is gone, "Coca-Cola" users can only be used on the ice.
TV, as a “big piece†in the family, is obviously unacceptable to the user if it fails frequently. It is also not possible to pursue a new brand that has not yet undergone prolonged market inspection in order to benefit from the benefits of the plan.
Coocaa brand's product manufacturing, sharing the manufacturing capacity and supply chain advantages that Skyworth has accumulated for 28 years, compared with domestic traditional brands, and fully leading other Internet TV manufacturers. In terms of after-sales service, relying on the after-sales service system built by Skyworth in the country for 28 years, the company has 4,950 after-sales service outlets nationwide. The number of outlets is far ahead of other Internet TV manufacturers, and customer satisfaction reaches 95%, ranking first in the industry. As young people, choosing a "gold brand" that is older than oneself is obviously the most reliable and assured choice.
Although today's markets are full of "routines", but grasp these three points, I believe that buying a satisfactory TV is not difficult.
First, look at the price in an equivalent configuration.
It must be admitted that in the current domestic market, prices are still the key factor in determining user choice. Therefore, each brand also has an issue on price. Even LeTV put forward the concept of "ecological subsidy hardware, hardware free" to attract eyeballs. However, “There is no free lunch under the sun.†Let’s take “hardware free†as an example. Although users can obtain TV at a very low price or even “freeâ€, they have to pay an annual membership fee of over RMB 1,000. After careful calculation, not only is it not affordable, but the "mortgage" payment method actually pays more.
On the contrary, Friends of the Cool Open is more "honest", almost all products are the lowest in the same grade of products. On the 22nd, Coocaa launched a series of preferential buying activities in conjunction with the release of the K2 series. Among them, 40-inch new products starting at 1299 yuan, 43-inch new products starting at 1399 yuan, 50-inch 2399 yuan from the sale, all hit the "freezing point" price of similar products.
Second, the price is close to the configuration.
This point of view seems to be somewhat "circular" to the first, but it is actually not the same. I believe many consumers have similar shopping experiences. Whether they are cars or mobile phones, the same model of products will launch many so-called "Popular Edition", "Elite Edition" and "Basic Edition".
Although the name is not the same, but the core is the same - "reduce the price." In other words, businesses like to shrink the configuration while cutting prices, it looks like the same product, the price is relatively affordable, but in fact the configuration has shrunk. This is what millet is best at. Millet used this strategy several times in a number of mobile phone products before, and "timely". Therefore, when consumers compare competing products, they must pay attention to, in addition to comparing the product model, but also compare the product version, the key is between different versions of memory capacity, processor chip, screen size, product material and other hardware configuration The change.
From this perspective, Kukai K2 series can be said to be full of conscience and full of sincerity. According to official data, the K2 series is twice as expensive as the k1 series, and uses 8G of large memory for a more enjoyable experience. In the processor chips, mounted on the stage 64 A53 4K processor 1.5G mali 720 MP2 and a new image processor, using H.265 10bit video decoding technology, watch a movie more smoothly under the same conditions of bandwidth, clearer picture quality . The new use of honeycomb matrix backlight, lamp beads evenly distributed in the back of the TV, you can adjust the brightness of the lamp according to the brightness of the TV screen, more energy saving and environmental protection, and reduce leakage, improve the viewing experience. K2 insists on double performance and the same price, which can be described as absolute value and benefits.
Third, configure the price to choose similar brands.
Chinese people like to pay attention to "door-to-door", and they also value the origin. Although there are feudal negative thoughts, they also contain philosophical thinking and positive significance. In the market economy, the brand is a comprehensive embodiment of a company's overall strength and integrity. Under the same conditions, choosing a mature brand can not only reduce the shopping time and the cost of the survey, but also provide comprehensive support behind the brand including after-sales service and technology. Especially in the era of mass innovation and innovation, innovative companies are springing up. However, “many hundred-and-a-half people are half-birthingâ€, and many innovative companies survive even less than the life of the company’s products.
Such a product, even if its quality is excellent, is only a "one-off" product. Once a problem arises, it is only the fate of "rejection." For example, once the very popular crowd-raising mobile phone "Coke", mobile phones are still there, the brand is gone, "Coca-Cola" users can only be used on the ice.
TV, as a “big piece†in the family, is obviously unacceptable to the user if it fails frequently. It is also not possible to pursue a new brand that has not yet undergone prolonged market inspection in order to benefit from the benefits of the plan.
Coocaa brand's product manufacturing, sharing the manufacturing capacity and supply chain advantages that Skyworth has accumulated for 28 years, compared with domestic traditional brands, and fully leading other Internet TV manufacturers. In terms of after-sales service, relying on the after-sales service system built by Skyworth in the country for 28 years, the company has 4,950 after-sales service outlets nationwide. The number of outlets is far ahead of other Internet TV manufacturers, and customer satisfaction reaches 95%, ranking first in the industry. As young people, choosing a "gold brand" that is older than oneself is obviously the most reliable and assured choice.
Although today's markets are full of "routines", but grasp these three points, I believe that buying a satisfactory TV is not difficult.
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