Since the beginning of this year, real estate companies across the country and across the country have introduced inventory policies, and the real estate market has been booming.
It is undeniable that real estate “destocking†will greatly promote the property market. For the Lighting industry, LED lighting has already become popular in the civilian market. The “destocking†policy of the real estate will also activate a part of the potential incremental market and bring new growth demand.
On March 24th, the first listed company in the domestic lighting engineering industry, Mingjiahui, was listed on the GEM of the Shenzhen Stock Exchange. As of the close, the increase was 44.06%. To some extent, it also indicated the hot situation of the lighting engineering company during this period.
In this regard, Haitong Securities Research said that “the downstream of the famous Huihui is mainly the government, real estate, etc., the economic downturn pressures to increase the steady growth, the real estate destocking to accelerate real estate sales, through the upstream and downstream linkage, the company is expected to benefit significantly.â€
The statistics of the High-tech Research Institute LED Research Institute (GGII) show that the current domestic lighting engineering market is increasing at a rate of 25% per year, and it is expected to reach a market scale of 340 billion by the end of the year. LED lighting products have a strong competitive advantage in urban landscape lighting. With the increase in demand for urban lighting projects, it is expected that the industry will continue to maintain high growth rates in the future.
“The government actively advocates real estate 'destocking'. When the property market heats up, the upstream and downstream industries will be driven to develop, and consumers' demand for lighting and lighting products will gradually increase. However, due to the delay of industrial impact, the second half is expected. It will be obvious." Li Quan, manager of Sanxiong Aurora Brand Management Center, mentioned.
For lighting companies, the “destocking†policy can also provide them with more important business opportunities such as cooperation with real estate developers, project bidding, and group orders. At the same time, lighting companies can expand from large and medium-sized cities to third- and fourth-tier cities, develop new markets, cultivate new customer groups, and harvest vitality and vitality.
“The country’s real estate destocking policy is another tipping point for industry reshuffle and integration. In recent years, the industry has continued to 'savagely grow' and has stepped into shuffling, integration and partial exit. At the stage, some brands take the opportunity to take the position, and some brands have plummeted. Through competition, how to grasp this opportunity in the future, still need the support of funds, planning and wisdom.†Igor Marketing Director Li Weixiong said.
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