If 2014 is the era of 4K TVs, then 2015 is the golden period for curved TVs. Although 4K TVs have been favored by consumers recently, it has to be said that curved TVs are already on the CES booth. Debut for many years, in fact, the original Sony TV has launched a curved surface TV, and OLED joint research and development of OLED, but ended the cooperation in 2013, which means that Sony has long abandoned OLED, and will lock the development direction in the 4K TV business on. In 2015, the listing of Samsung TV's SUHD TV ignited the surface battle, and the exit of Japanese brands caused a battle between Korean brands Samsung and LG.
Pattern: Samsung, LG are core players, Sony has already left
There are also several domestic manufacturers to launch their own curved TV products, but because Samsung focuses on its own SUHD, OLED panels can only be purchased from LG, so domestic manufacturers in the field of curved TV is more a gesture, and there is no real scale The ability to produce has no real pricing power. In a short period of time, it is unrealistic for domestic manufacturers to develop OLED technology and mass production technology. Even if it is developed, if mass production cannot be used to reduce prices, then consumers are more likely to choose Samsung for high-end products. Choose between LG.
Sony's departure can not help but think of Panasonic, Panasonic Plasma TV technology and mass production process there are no problems, but the technology is entirely in the hands of Panasonic, and Panasonic has no ability to quickly open the plasma TV market size, the final plasma TV Before it died, Panasonic also basically exited the high-end TV field. Sony's departure may be concerned about their failure as Panasonic, in contrast, Samsung smarter choice of Quantum TV to kill the surface of the TV, the formation of SUHD and OLED competition in the market.
Technology: Samsung SUHD Left, LG OLED Right
Samsung SUHD and LG OLED are two different curved surface TV solutions that each have their own intellectual property and production line. They represent different ways of thinking, behind which are the complexity of process technology and the threshold of popularity. In 2015, Samsung launched SUHD on curved TV, which belongs to Quantum Dot Ultra HD Surface TV. LG is betting on OLED as always. From the market point of view, Samsung’s offensive is very fierce this year, which makes LG pressure is very large. LG urgently needs further OLED technology. Breakthroughs to reduce costs and address some of the deficiencies.
From a purely technical point of view, the OLED is closer to the ideal mode, the OLED panel can be more flexible, but the process is too complicated, there are still some key technologies are not perfect, for example, when manufacturing OLED, you need to use a "shadow mask" when the screen size becomes larger At that time, the mask plate is prone to thermal expansion and contraction, making the color not accurate enough. SUHD is Samsung's self-developed and optimized QLED technology. It is a quantum dot technology and has already been put into mass production. With regard to technical details, everyone will own Baidu. I will not say much here. The comparative advantage of QLED itself is that the manufacturing process does not require the use of a shadow mask and does not suffer from the problem of reduced accuracy. Therefore, QLEDs have advantages over OLEDs in terms of bright colors.
LG is not always on the road to implementing OLED TVs. Tim Alessi, head of the new product development department of LG America, once told the media that "currently there is no trend of decreasing OLED panel prices." The words imply that the mass production of OLED large-size panels is still a huge challenge. The panel prices will not come, which means that the scale will not go up. The other OLED camp's other small partners will not be able to help and can only wait.
Samsung has been developing OLED technology in fact, but they have more practically launched SUHD technology and product series. QLED has advantages over OLED in terms of color, energy saving, and cost. Under the same picture quality, QLED's energy-saving performance is expected to be promising. When the OLED screen is doubled, the luminous efficiency will be increased by 30% to 40%. This is one of the reasons why the Samsung LG surface is different from the LG surface in brightness and gas field. The most important point is that Samsung has been able to mass production of SUHD, and the panel cost is much lower than LG OLED, which means that Samsung may take the initiative to compete with LG in the large curved surface television market.
Temperament: Samsung TV like Jun Ji-hyun, LG TV like Sun Yezhen
For most consumers, whether it is Samsung's SUHD or LG OLED, it contains a lot of professional and technical terms, mostly do not understand, so the final consumer decision-making factors may be mainly the quality of the product, turnip greens, Everyone has love, as a high-end product, the recommendation of a friend may be more likely to impress consumers with the introduction of the manufacturer.
From the perspective of the temperament of the two products, my subjective feeling is that Samsung's curved surface TV series attaches importance to fashion sense, bright colors, giving people the feeling of atmosphere, elegance, optimism, and more like the gas field exhibited by the goddess Jeon Ji-hyun; LG's surface The feeling given by television is more graceful, low-key, introverted, and simple. It is more like the temperament displayed by actress Sun Yizhen.
I love high school love Sun Yezhen type, college love love more like Ji Zhixian type, you?
Tactical: Samsung Enclave grabs the market, LG is lonely waiting
LG OLED as the keeper of the OLED field, to achieve real market success, may have to wait long lonely, as Tim Alessi said, LG itself does not see the trend of OLED panel prices decline, which means that it also needs A lot of technical breakthroughs are a challenge for LG. Especially when Samsung kills, if the technical breakthrough is too slow, one's own fate may be miserable.
Samsung is more sensible than LG in operating. They see that it takes a few years or even longer to break through the mass production of OLEDs. Samsung SUHD has great advantages in technology implementation, panel price, mass production, and even OELD. It looks like more future trends, but Samsung SUHD can quickly push consumers. Samsung can even provoke a price war with LG, use a few years of OLED bottleneck period to seize the market share of large-size curved TV, to achieve a staking effect.
Because Samsung SUHD and LG OLED are top-notch high-tech products, they can't recognize the differences in the product's naked eye experience for a short time. Therefore, Samsung is making even greater efforts in the design and main fashion style, highlighting SUHD's color advantages if you LG and I killed, I fight price wars. From the current OLED technology bottleneck, in a short period of time, LG is not afraid to play a price war with Samsung, Samsung is LG's weakness.
Strategy: One is walking in two legs, one is in one stop
At the moment of heavy war, suddenly, there was an interesting episode. The OLED division of Samsung TV came out independently, which meant that Samsung would also make a deeper arrangement in OLED in the future. They learned the lessons of Panasonic Plasma TV and did not bet on it. On a single technology, but choose to walk on two legs, OLED and SUHD may appear in the queue of Samsung's large curved surface TV at the same time.
Compared to the complete route of Samsung's two-legged walking strategy, LG still insists on betting on OLED. It can be described as a stop. LG's persistence is still unknown. Matsushita's tragedy is still vivid and OLED's blowout period is still in the end. How far is it may be that Samsung and OLED have no exact timetable. Domestic manufacturers such as LG OLED panels have to wait and continue to wait. Therefore, in the field of curved televisions, domestic manufacturers are still practicing sparring for a short period of time.
The large-scale surface warfare wars presented to us today may be intensifying. What kind of market enclave strategy Samsung SUHD will adopt is a great point to watch. How LG OLEDs hold the city to the OLED bright future is an important aspect. Curved warfare is short. It will not cover the entire television industry in time, but will focus on high-end products. Samsung and LG, the gods fight, Sony spectators, most domestic manufacturers continue to continue watching, I just want to say: You hurry to hit it, I wait to cut prices.
Samsung SUHD TV
Pattern: Samsung, LG are core players, Sony has already left
There are also several domestic manufacturers to launch their own curved TV products, but because Samsung focuses on its own SUHD, OLED panels can only be purchased from LG, so domestic manufacturers in the field of curved TV is more a gesture, and there is no real scale The ability to produce has no real pricing power. In a short period of time, it is unrealistic for domestic manufacturers to develop OLED technology and mass production technology. Even if it is developed, if mass production cannot be used to reduce prices, then consumers are more likely to choose Samsung for high-end products. Choose between LG.
Sony's departure can not help but think of Panasonic, Panasonic Plasma TV technology and mass production process there are no problems, but the technology is entirely in the hands of Panasonic, and Panasonic has no ability to quickly open the plasma TV market size, the final plasma TV Before it died, Panasonic also basically exited the high-end TV field. Sony's departure may be concerned about their failure as Panasonic, in contrast, Samsung smarter choice of Quantum TV to kill the surface of the TV, the formation of SUHD and OLED competition in the market.
Technology: Samsung SUHD Left, LG OLED Right
Samsung SUHD and LG OLED are two different curved surface TV solutions that each have their own intellectual property and production line. They represent different ways of thinking, behind which are the complexity of process technology and the threshold of popularity. In 2015, Samsung launched SUHD on curved TV, which belongs to Quantum Dot Ultra HD Surface TV. LG is betting on OLED as always. From the market point of view, Samsung’s offensive is very fierce this year, which makes LG pressure is very large. LG urgently needs further OLED technology. Breakthroughs to reduce costs and address some of the deficiencies.
From a purely technical point of view, the OLED is closer to the ideal mode, the OLED panel can be more flexible, but the process is too complicated, there are still some key technologies are not perfect, for example, when manufacturing OLED, you need to use a "shadow mask" when the screen size becomes larger At that time, the mask plate is prone to thermal expansion and contraction, making the color not accurate enough. SUHD is Samsung's self-developed and optimized QLED technology. It is a quantum dot technology and has already been put into mass production. With regard to technical details, everyone will own Baidu. I will not say much here. The comparative advantage of QLED itself is that the manufacturing process does not require the use of a shadow mask and does not suffer from the problem of reduced accuracy. Therefore, QLEDs have advantages over OLEDs in terms of bright colors.
LG is not always on the road to implementing OLED TVs. Tim Alessi, head of the new product development department of LG America, once told the media that "currently there is no trend of decreasing OLED panel prices." The words imply that the mass production of OLED large-size panels is still a huge challenge. The panel prices will not come, which means that the scale will not go up. The other OLED camp's other small partners will not be able to help and can only wait.
Samsung has been developing OLED technology in fact, but they have more practically launched SUHD technology and product series. QLED has advantages over OLED in terms of color, energy saving, and cost. Under the same picture quality, QLED's energy-saving performance is expected to be promising. When the OLED screen is doubled, the luminous efficiency will be increased by 30% to 40%. This is one of the reasons why the Samsung LG surface is different from the LG surface in brightness and gas field. The most important point is that Samsung has been able to mass production of SUHD, and the panel cost is much lower than LG OLED, which means that Samsung may take the initiative to compete with LG in the large curved surface television market.
Temperament: Samsung TV like Jun Ji-hyun, LG TV like Sun Yezhen
For most consumers, whether it is Samsung's SUHD or LG OLED, it contains a lot of professional and technical terms, mostly do not understand, so the final consumer decision-making factors may be mainly the quality of the product, turnip greens, Everyone has love, as a high-end product, the recommendation of a friend may be more likely to impress consumers with the introduction of the manufacturer.
From the perspective of the temperament of the two products, my subjective feeling is that Samsung's curved surface TV series attaches importance to fashion sense, bright colors, giving people the feeling of atmosphere, elegance, optimism, and more like the gas field exhibited by the goddess Jeon Ji-hyun; LG's surface The feeling given by television is more graceful, low-key, introverted, and simple. It is more like the temperament displayed by actress Sun Yizhen.
I love high school love Sun Yezhen type, college love love more like Ji Zhixian type, you?
Tactical: Samsung Enclave grabs the market, LG is lonely waiting
LG OLED as the keeper of the OLED field, to achieve real market success, may have to wait long lonely, as Tim Alessi said, LG itself does not see the trend of OLED panel prices decline, which means that it also needs A lot of technical breakthroughs are a challenge for LG. Especially when Samsung kills, if the technical breakthrough is too slow, one's own fate may be miserable.
Samsung is more sensible than LG in operating. They see that it takes a few years or even longer to break through the mass production of OLEDs. Samsung SUHD has great advantages in technology implementation, panel price, mass production, and even OELD. It looks like more future trends, but Samsung SUHD can quickly push consumers. Samsung can even provoke a price war with LG, use a few years of OLED bottleneck period to seize the market share of large-size curved TV, to achieve a staking effect.
Because Samsung SUHD and LG OLED are top-notch high-tech products, they can't recognize the differences in the product's naked eye experience for a short time. Therefore, Samsung is making even greater efforts in the design and main fashion style, highlighting SUHD's color advantages if you LG and I killed, I fight price wars. From the current OLED technology bottleneck, in a short period of time, LG is not afraid to play a price war with Samsung, Samsung is LG's weakness.
Strategy: One is walking in two legs, one is in one stop
At the moment of heavy war, suddenly, there was an interesting episode. The OLED division of Samsung TV came out independently, which meant that Samsung would also make a deeper arrangement in OLED in the future. They learned the lessons of Panasonic Plasma TV and did not bet on it. On a single technology, but choose to walk on two legs, OLED and SUHD may appear in the queue of Samsung's large curved surface TV at the same time.
Compared to the complete route of Samsung's two-legged walking strategy, LG still insists on betting on OLED. It can be described as a stop. LG's persistence is still unknown. Matsushita's tragedy is still vivid and OLED's blowout period is still in the end. How far is it may be that Samsung and OLED have no exact timetable. Domestic manufacturers such as LG OLED panels have to wait and continue to wait. Therefore, in the field of curved televisions, domestic manufacturers are still practicing sparring for a short period of time.
The large-scale surface warfare wars presented to us today may be intensifying. What kind of market enclave strategy Samsung SUHD will adopt is a great point to watch. How LG OLEDs hold the city to the OLED bright future is an important aspect. Curved warfare is short. It will not cover the entire television industry in time, but will focus on high-end products. Samsung and LG, the gods fight, Sony spectators, most domestic manufacturers continue to continue watching, I just want to say: You hurry to hit it, I wait to cut prices.
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