China LED lighting development trend analysis and global LED product price changes

1. The price of global LED bulbs has been adjusted back, especially in Europe and the United States. After experiencing the low-price promotion in the third quarter, the price correction is obvious. Prices in the Asian region are relatively stable.

2. China's LED packaging prices continued to decline, 2835 0.2W products declined slightly, and 5630 medium power products showed a large decline.

In March, China's led lighting exports totaled 1507 million US dollars, an increase of 13% year-on-year and 2% quarter-on-quarter. Compared with July and August, the growth rate of total exports in September has increased.

The price change of the global led bulb lamp : the price of the European and American regions has been adjusted back, and the 3Q15 decline has a significant rebound.

According to the latest led light bulb retail price survey, this year (2015) in October, the global average retail price of light bulbs to replace 40W led presentation about 2.8% gain to $ 11.1; replace 60W bulb led global average of 3.5% presented The increase was $15.0.

Replace the 40W part

In the UK, prices have rebounded sharply in October, after a large decline in the third quarter, reaching 9.9%. Some of the products that participated in the low-price promotion activities in the early stage, the price returned to normal, such as the OSRAM8W 470lm bulb, the price rose to 5.93 US dollars, an increase of nearly 30%.

In Germany, prices in October also showed a sharp increase of 9.2%. Most of the prices of products were adjusted back. A small number of products were adjusted back. For example, Philips 8W 470lm bulbs, the price was adjusted back to 25.45 US dollars, an increase of over 20%.

Although the overall price in the US region remained stable, some product prices fluctuated greatly. For example, the Feit 7.5W 500lm bulb, the price dropped to 7.99 US dollars, a drop of 11%; while the CREE6W 450lm bulb, the price of 4 packs was 22.22 US dollars rose to 26.87 US dollars, an increase of 21%.

In Asia, prices are relatively stable. Except for the 4.5% decline in Japan, prices remained stable in other regions.


Replace the 60W part

Due to the correction of the price of some promotional products in the third quarter, the US region showed a 9.2% increase. Some well-known manufacturers' products, due to the suspension of promotional activities, price correction. For example, the Sylvania 10W 800lm bulb, the price of 2 packs is adjusted back to 19.99 US dollars, or 25%; the Feit 9.6W 800lm bulb, the price of 3 packs is 18.79 US dollars, or 23.2%.

The German region also showed a large decline, reaching 9.4%. Most of the product prices have been adjusted back, and a small number of products have a large correction. Such as the Panaso nic 10W 806lm bulb, the price rose to 15.8 US dollars, an increase of nearly 50%.

Prices in Japan showed a 3.5% increase, and prices of small products fluctuated significantly. In addition, exchange rate changes were one of the reasons for price changes in the region. Prices in the rest of the region are relatively stable.



China's
LED packaging price changes: market competition is still fierce, the price of small and medium power products continues to decline

After experiencing the downturn in July and August, the industry's business climate has improved with the recent TV backlight market, but the price of small and medium power LEDs is still declining.

The 2835 0.2W products, which are mainly supplied by Chinese manufacturers, showed a slight decline of 1.6%. In the 5630 mid-power segment, international manufacturers Osram, Lumileds, Samsung, etc. took the lead in lowering prices. The low wattage 5630 price fell by 4% in October after a 6.79% cut in September.

Although the backlight market has recovered in October, the utilization rate of China's packaging industry is still not high in the short term, and the trend of continued price decline will not change.


China's LED lighting exports: export growth in September has improved

According to China Customs data, in September 2015, China's total LED lighting exports totaled approximately US$1,507 million, a year-on-year increase of 13% and a 2% quarter-on-quarter decline. Compared with July and August, the export growth rate increased in September, but compared with the 54% growth rate in September 2014, the decline was obvious.

The overall export growth rate in 2015 was not as good as expected, mainly affected by the economic downturn in Europe and the United States. Therefore, Chinese manufacturers are also actively exploring emerging markets such as Africa and Southeast Asia, and the proportion of exports has gradually increased.

Conclusion:

Overall, in October, the global led bulb price experienced a sharp decline in the third quarter, and the first time to go back and forth, the low-cost market strategy will not continue. China's LED packaging industry, driven by the backlight market, although the economy has improved, but the rate of production is still not high, capacity is still in excess, and prices will continue to decline.

On the export side, compared with July and August, the growth rate in September has improved, which confirms that the market is showing signs of recovery. After the third quarter of the downturn, the industry outlook is expected to increase in the fourth quarter.


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