"The 24th Chinese and Foreign Managers' School-Academic Conference and the '15 School' 2015 StarCrafts Summit was held in Beijing on November 7-9, 2015. Wang Donglei, Chairman of NVC Lighting Holdings Co., Ltd. attended and gave a speech.
Wang Donglei said that after the manufacturing industry leading the labor cost advantage gradually moved to middle-income countries in China, the cost advantage gradually disappeared, and not only the labor cost, but also the cost of other factors increased. “The cost is not made in China. The killer of the industry is still one of our strengths." Wang Donglei said that due to the monopoly of upstream companies on large-scale companies, domestic resource products are not cheaper than the global ones, and they are also one of the factors that increase the cost of manufacturing.
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For the high cost, the manufacturing industry is still setting off a price war. Wang Donglei analyzed that “what kind of consumers have created what kind of entrepreneursâ€, because Chinese consumers are more sensitive to prices, so the price Competition is still the best way to use it. "High-end consumers or the middle class are still growing, so the pressure for industrial transformation is also great, and the products on the high-end can not be sold."
When talking about global competition, Wang Donglei said that more than half of the US apparel products are from Bangladesh, Turkey and other countries because they are cheaper. “After losing the cost advantage of SMEs, it has not established a competitive brand with innovative technologyâ€.
Regarding how to solve the current dilemma, Wang Donglei believes that, first of all, companies need to focus and focus. “In the small appliance sector, we used to hire 30,000 people and made more than 100 product lines. Later, we gradually compressed and only made five product lines ranked in the top three in the world, turning 30,000 into 5,000 people, and profit. better". "Only focusing more on what others can't do, and doing it better, may be better, and learn to do subtraction."
Secondly, it is necessary to have an innovation drive. It is necessary to insist on leading the technology on a global scale to win the market and customers. Quality is the cornerstone.
In addition, Wang Donglei suggested that companies learn from Germans and Japanese. "In the past three or five years, a gust of wind has blown, and the pigs on the tuyere can fly to the sky. But in the future, there will be fewer and fewer outlets. In addition to the big vents of the mobile Internet, there may be no more outlets, more people. Still have to be focused and serious, especially in the manufacturing industry, to do what you can and do well. Follow the feng shui, 10,000 people, you can become a flying pig, and the remaining 9999 will fall and fall. of".
Adhering to the brand line is equally important to Wang Donglei, and this also needs to be adhered to. It also warned entrepreneurs that the transformation of the manufacturing industry must have the determination to fight hard and prepare for a protracted war. In the transition, there will be a large number of SMEs dying. "What you can do is focus on your own field and make it irreplaceable." Of course, it is also important to be forward-looking.
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