[Text / high-tech LED Zhao Hui] Faced with the unfavorable situation of LED lighting products prices and gross profit margins continue to decline, Shida began to enter the fiery Internet digital marketing field through mergers and acquisitions.
On the evening of August 24, Shida (002137.SZ) disclosed the 2015 semi-annual report. According to the financial report, the operating income of the company was 193 million yuan in the first half of the year, down 2.20% year-on-year; the net profit attributable to shareholders of the listed company was 1,759,200 yuan, down 31.35% from the same period of last year.
In particular, it is worth noting that the net profit margin of the company is only 0.91%.
According to the China Daily, the operating income of the medium-term LED lighting business was RMB 56.475 million, a decrease of 9.62% year-on-year, and the gross profit margin also fell to 15.94%.
The company also admits that in the field of LED lighting, although the prospects are broad, in the context of the decline of the real economy, the lack of innovation in the industry, the impact of new technologies and new business models, product homogeneity is serious, causing vicious competition among enterprises, resulting in Product prices and gross profit margins continue to decline, the overall profitability of the industry is not optimistic, and is entering the era of low profit.
Under such circumstances, Internet digital marketing has become the "hen" in the eyes of the company.
Shida decided to take the industry mergers and acquisitions in the digital marketing industry as a breakthrough, cutting from the traditional industry to the Internet industry. After a comparative study of digital marketing industry companies in recent years and field research on different types of digital marketing service providers, Shida has established a whole-case service provider as the main body to build a whole industry chain (creative strategy + technical support + Media delivery), the basic transformation of the digital marketing segment of the entire media (focusing on Internet media, while also connecting TV and print media resources).
Capital increase into the mobile Internet digital marketing service provider - Xunyou Digital, has become a "strategic attempt" for the investment and layout of the company in the Internet industry.
According to the information, Xunyou Digital is a “brand advertiser mobile integrated marketing service provider†focusing on mobile internet. Based on social media and APP media channels, it provides wireless integrated marketing and brand strategy consulting services for brand advertisers. The main customers are car and e-commerce brand advertisers.
At the same time, in order to build a comprehensive digital marketing segment, in July 2015, the company announced that it intends to issue shares and pay cash totaling 635 million yuan, including a total of 381 million yuan to pay for purchases, advertising, advertising and advertising. 100% equity, while supporting funds raised 635 million yuan. Up to now, the major asset restructuring has been reviewed and approved by the shareholders meeting and reported to the CSRC for review.
Based on the sluggish revenue of the lighting business, Shida also decided to terminate the non-public offering of fund-raising investment projects related to the LED lighting business, and will permanently raise liquidity by raising funds.
Circulator Waveguide/Coaxial/Tab
Microwave Circulator,Isolator And Circulator,High Power Rf Circulator,Rf Waveguide Circulator
Chengdu Zysen Technology Co., Ltd. , https://www.zysenmw.com