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The demand for domestic demand and export mobile phones in the mainland is growing, and the business opportunities of mobile phone related touch ICs are also expanding. However, in the short-term, the strategy of the Taiwanese touch IC suppliers in the face of MediaTek’s investment in Huiding Technology and the merger of Chenxing’s touch IC product line will only be reduced to zero in the short term. Some niche-type products and markets have been working hard to avoid being involved in the battlefield of the mainland mobile phone touch IC, which has been ruined for the first time.
Familiar with Morningstar, it is pointed out that Huiding and Morningstar have self-reviewed the market share of mobile phone touch ICs in mainland China in 2013, which is about 20%, due to the significant sales of mobile touch ICs in the first half of 2014. Growth, order visibility is also optimistic, initially estimated the convergence of Huiding and Morningstar in the mainland mobile touch IC market should have been more than half.
Taiwan's touch IC suppliers pointed out that in fact, from the beginning to the end, the mainland mobile phone touch IC market is a killing battlefield. As early as 2012, some small and medium-sized screen mobile phone touch ICs have already fallen below $1, and large-size screen touch ICs offer. In 2013, we lost the $1 mark. Everyone is optimistic, everyone is rushing in, everyone has the end of the product, and it will always turn this kind of chip market into the Red Sea.
In fact, from the earliest foreign chip suppliers such as Atmel, Cypress and Synaptics, holding high the banner of the mainland mobile phone touch IC market, the next step is to change the platform MCU and LCD driver IC suppliers to accept the optimistic; until today Although there are still many people who are optimistic, there are very few domestic and foreign touch IC suppliers that have been specially mentioned. It is only the Huiding Technology that is planned to be listed in 2015, and MediaTek is willing to mention the shipment volume slightly. High good news.
Among the Taiwanese IC design companies, those who have been involved in the mainland mobile phone touch IC market include Duntai, Lianyi, Qijing, Yuchuang, Lili, Lianyang, Yuchuang, Weiquan, and Morningstar (incorporated More than 10 companies including MediaTek, Elan, and Heria.
However, apart from the early entry of Touch IC solutions by Duntai and Morningstar, and the product line is more diverse and complete, there are sufficient support teams in the mainland market, and the rest of the Taiwanese IC design operators are in the mainland mobile phone touch IC market. There is a single, no single situation, the market share is very small.
However, since these Taiwanese IC designers have other chip solutions that can be paired with touch ICs, such as LCD driver ICs, G-Sensors, CMOS Sensors, and light-sensing chips, we have not given up yet. Active efforts.
Taiwan's first-line touch IC manufacturers pointed out that in fact, the learning curve of mobile touch IC solutions to be mass-produced is very high, and almost all of them follow the customer's touch glass module and mobile phone system to solve all bugs. It is only possible to start shipping.
In the past few years, mobile phone touch IC quotations have been killing all the way. Under the very hard work, there is only one point left. The enthusiasm of Taiwanese touch IC suppliers has gradually slowed down, and even changed to other niche products market, no longer intends. Adopt a hard-to-hard marketing strategy.
The mainland white-brand mobile phone industry is even more blunt. Huiding Technology has planned to list in the mainland capital market in 2015. It will hope that the performance will be further improved, and the Morningstar touch IC team that is being joined into MediaTek is also very active. In the market share of the attack, under the internal and external forces of the United Front Force, the living space of other domestic and foreign touch IC suppliers will be oppressed.
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