Dell: The Ultimate Evolution of the Post-PC Era

As early as 30 years ago, when the computer was still a rarity, its founder, Michael Dell, took the first pot of gold in life by reselling used IBM computers. Unlike some technological madmen who dream of changing the world, Michael Dell's idea of ​​making money is simple. He eliminates intermediate links and becomes a businessman who does not produce parts and only engages in assembly, and classifies the interests of the original middleman as his own. There is no doubt that this company was branded as a PC manufacturer from the very beginning of its birth, and its concept of computer direct marketing is to let users enjoy the joy of choice.

But now, Dell's philosophy has been upgraded. It hopes that all enterprise users will also enjoy the joy of choice, and they have evolved to become end-user solution providers, eventually moving toward enterprise-class solution companies that integrate service concepts. , Become a leading IT company to promote social productivity improvement.

On August 27, 2013, Dell announced end-to-end solutions at the Summit in Beijing, from new data centers to laptops, as well as service and localization software solutions. Dell took the lead in launching the Latitude7000, Latitude5000 and Latitude3000 series of new ultrabooks and notebooks in China, fully demonstrating Dell's emphasis on the Chinese market.

As we all know, the PC market has entered the Great Depression. Wintel, which has led the development of the PC industry for decades, is also very weak in this situation, and it is also in a bitter struggle. Whether it is the ultrabook or the variant product equipped with the Win 8 system, it is somewhat simplistic in front of business users, and security, reliability, and manageability are their real demands. Of course, from the provision of PC products to the provision of solutions, which span a lot, Dell has acquired more than 20 companies in the past few years, and all of them are concentrated in solution areas such as desktop virtualization and software services. All provide a solid foundation for transformation. The trend of integration of hardware and software is not only limited to pure enterprise-level applications, but it is also evident in commercial terminals. Looking at the Latitude series of new products, hardware is based on Intel vPro, software is combined with application scenarios, and Dell Data Protection/Protected Workspace is a good value-added service.

In addition to launching new commercial products, Dell reiterated the importance of PC in this forum. In an interview with the media, Dell executives said: Dell is the only computer manufacturer that has been able to maintain growth in the past three quarters. It is also a manufacturer that can achieve quarterly and quarterly growth. In addition, Dell's annual growth rate of commercial computers throughout the Asia-Pacific region has been proportional growth. In addition, Dell also shared some key data at the forum. For example, Dell firmly believes that the PC is still growing in the long run. In some emerging markets, the PC penetration rate is still only 30%. In mature countries, the PC usage rate reaches 80. %.

In short, the transformation of PC makers is the result of natural market selection. Although the market has not deteriorated to the point of extinction, its profit margin is very limited. For example, Lenovo will be gambling on the future of connected devices, mobile phones and smart TVs are the key to its tough market, while the independent Think is equally active in the layout of enterprise-class product lines; Dell almost completely gave up mobile phone products, so deep enterprise-level The market is a must-have item instead of a multiple-choice question, and traditional PCs will all become part of the end-to-end solution, emphasizing the overall and weakening product attributes. After privatization, Dell's transformation will certainly be firmer, and PC will gradually become a more advanced production tool.