Micro-blog cooperation rescue relief to expand the second space

Microblogging Cooperation and Disaster Relief In the recent flood relief in Guangdong Province, new media such as Weibo and WeChat have become powerful tools for disaster relief. People have also taken part in the micro-blog action to participate in disaster relief, to convey disasters in the disaster area, and to send relief information and disseminate disaster relief. Netizens discovered that during the floods, the official government microblogging and private microblogs jointly responded to the disaster and formed a “second space” outside the scene of the rescue.

Government microblogging online linkage focus on the disaster
In the past few days, due to prolonged heavy rains, many towns in the province have been “deeply in the sea of ​​suffering”. In the process of waiting for disaster relief, the affected people can only rely on mobile phones and other communication tools to communicate with the outside world. The help information and the disaster release on Weibo are scattered and fragmented. The government’s official microblog is not only an important channel for the delivery of relief information, but also an important platform for rumoring. The micro-blog of government affairs plays an important role in disaster relief.

The Guangdong Politics and Law Committee, the Provincial Peacekeeping Office, the Provincial Office of Comprehensive Management, the Provincial Office of Conservation and Stability, and the provincial government's official micro-blog of the Anti-drug Office @ Guangdong Politics and Law have been closely following the trend of floods. As early as August 14th, @Guangdong University of Political Science and Law had forwarded microblogs related to the prevention of Typhoon Yute. On August 17th, after successively forwarding several requests for help information, Guangdong University of Political Science and Law released the information on floods from the Provincial Emergency Management Office to Weibo for the first time. Since then, the Guangdong Politics and Law Department has continued to monitor the dynamics of the disaster.

At the same time, the government’s microblogs are all “different”. The official microblogs of a number of government agencies in Shantou formed an online linkage to timely release disasters and disaster relief, verify false information, and deliver positive energy for disaster relief. Among them, @ Ping An Shantou and @ Shantou Municipal Government Emergency Response Office were the main force for Weibo relief work, and they were engaged in grassroots microblogs such as @ Shantou Water Affairs, @ Pingan Chaonan, @Guangdong Political Science and Law, etc., and @@ Shantou Weibo, @ Shantou Weibo. Interaction to ensure the smooth flow of information between the disaster area and the outside world.

Zhang Zhian, an associate professor at the School of Communication and Design at Sun Yat-sen University, believes that in the event of a major emergency, Weibo can achieve the maximum range of transmission at the fastest speed. Shenyang University, Wuhan University, School of Information Management, public opinion analysis expert analysis, in the event of an emergency, the official government microblogging should be announced in a timely manner the disaster, the disaster situation dynamic and timely broadcast. “Official microblogging is an important channel for people to obtain information, so Weibo should announce the phone calls of emergency rescue departments and rescue workers and actively initiate social assistance. After receiving requests from netizens, staff members should promptly report the problems reported by netizens. To the relevant department."

Guan Wei is in a Difficult Position in Massive Information

The false information was rumored and rumours spread to cause panic among the victims, which made it difficult to rescue the disaster. Recently, on Weibo, it was reported that "relief vehicles were stopped by the government in Puning," and "a small boy in Chaonan saved more than 300 people." Ping An Shantou said that after investigation and evidence collection, it was found to be "false news."

"If you are not sure whether the source of the information can be verified with the official Weibo, or if you have more hands-on search, don't believe in false rumors and give people a chance to create panic. The word is in the flood! Bless the disaster area, resist the rumors!" Yesterday , @ Ping Shantou has issued "online false rumors in the second quarter", two rumored posts were reprinted by many parties, many netizens watched rumored posts only suddenly realized, netizens @ May and May day called "rumors to stop at the wise man."

However, some netizens believe that some rumors published by official Weibo have become "real rumors." At 8 pm on August 17th, the netizen @Cold Chess announced Weibo, saying: “The emergency message was that the base of the Hongkouxie Reservoir crocodile farm in Xihu Village, Putian Township, Chaonan District, was washed down by floods, and an unknown number of crocodile fell down. If you do not know where to go, please inform each other.” For a time, this news was circulated on the Internet.

At 11 o'clock that night, the emergency office of Shantou Municipal Government issued Weibo for rumoring: "After learning from the city's command center, the embankment of the reservoir breeding base was 2 meters high, and the highest external water level was 1.8 meters. The crocodile could not flow out from the base. It did not appear. 'The reservoir was washed down by thousands of crocodiles' down the flow'."

On the 20th, Chen Yunyuan, deputy head of Chaonan District, admitted to the media that a crocodile farm in Xihu Village, Putian Town, Chaonan District, Shantou City had been destroyed by floods and at least 24 crocodiles had fled. The "lost-lost" crocodile has been caught back 20, and the official has not received a crocodile wounding report. When the news came out, netizens expressed dissatisfaction with the rumor of the Shantou Municipal Government's emergency office.

Some experts believe that official Weibo administrators may be caught in a dilemma when facing massive amounts of help information. Some official Weibo users forward information on a large number of users, but the contents may have false information, which may easily result in the loss of official credibility. On the other hand, some official Weibo only select part of the content to be forwarded, and netizens blamed the disaster.

In this regard, Shenyang believes that the official Weibo should be timely and accurate in disguising false information, but it must also be accurate. "The official Weibo has a certain degree of credibility. If the content of its rumor has become a rumor, it will lose the original functions of the Weifang government."

Zhang Zhian stated that “In the event of an incident, the dissemination of citizen journalism on the Internet is bound to be faster than traditional media. However, the public should slow down when making microblog transmissions. First, identify and verify the veracity of the information posted by posters, including wording and pictures. Secondly, it is also possible to judge the authenticity according to the Weibo forwarding of 'Da V'. When the false information is found, the public can also delete the posts in time to reduce more spreads."

Netizens questioned some of the official Weibo’s “inappropriate”

The reporter searched on Sina Weibo and found that some of the official Weibo did not even have “plus V” certification. The number of fans was small and Weibo’s attention was not high. Weibo’s uselessness was void.

Meihua Wuhua County is one of the hardest-hit areas in floods. Comparing the performance of multiple government microblogs in disaster relief, the official Weibo response in Meizhou was slow. Meizhou released the Weibo content released on the 17th to inform the disaster and lacked interaction with the affected people. It splits the notice of the Meizhou City Sanfang Office into 26 Weibos for continuous transmission, with less than 50 total retransmissions, and the amount of comments is almost zero. @Meizhou Waterworks and @Peace Meizhou also released only a few disaster reports in the flood, and each microblog has relatively few comments and retransmissions.

Netizen @Su Xiangxun issued a micro-blog challenger. "Are some of you on Weibo 24 hours on duty? Then the disaster, only netizens are reporting, shouting, concerned, you do not review, but the title?" Be @ to @Guangdong University of Political Science and Law said, "Pipa! This blog is almost all about microblogging on the floods, while forwarding a large number of users microblogging." In the comments, many netizens have to support @ Guangdong Law. Netizen @ bad peacock said, "I support you, at least the work is very serious, there is word of mouth! To stick!"

During the flood, netizen @ Su Susu said: “We appeal to Shantou City's three defense headquarters to open official Weibo, or set up an information publishing platform. The news of Weibo is too fragmented to be able to unify the command. ."

In this regard, Shenyang believes that the official microblogging needs to take measures when forwarding information for help. It should not blindly forward unverified information, nor can it be set aside, but should release true and accurate information and communicate with Media linkage.

"One is to accelerate the speed of the government's information disclosure, and the other is to strengthen the linkage between the government's microblog and the media's microblog." Shenyang suggested that after discovering netizens' help information, the official Weibo must be forwarded to relevant departments after verification. Get a timely and efficient solution.

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