Talking about the high-end customer network marketing of small and medium-sized enterprises in the industry
Friends who do network marketing or network promotion know the importance of precise positioning, including positioning themselves and positioning of target customers, especially in high-end customers. The accuracy of positioning is directly related to the effectiveness of marketing. A good start is at least half of success. Let me share with you my own experience to share the network marketing of the industry.
Because the author is very interested in HIFI audio, I often visit some audio-visual forums. In the past few days, I saw 360 CEOs in a forum. Zhou Hongyi is renovating his home theater, spending a lot of money, using top equipment, a home theater company takes this opportunity. The flow of water is increased by at least several million.
In this example, we can first understand that home theater is a relatively partial industry, which is a luxury product. Customers are successful people such as high-ranking, wealthy businessmen and bosses. It is difficult to reach these high-end customers through traditional promotion. Through the network, coupled with accurate positioning, we have successfully achieved marketing.
In fact, there are still many ways to network marketing. Just the example of Zhou Bo is just forum marketing. For small companies in the industry, they don’t necessarily choose to invest the most, and they don’t necessarily choose to do everything. They should be positioned, analyzed, Practice summarizes the network promotion methods that are suitable for them, maximizes the effect of network promotion, and produces the highest input-output ratio.
Briefly introduce common online marketing methods:
Search Engine Marketing
Search engine marketing is also often referred to as "bidding", pay-per-click, and bidding. Through search engine marketing, you can quickly get accurate customers. Of course, the more intense the competition, the higher the cost. The marketing method that companies want to do business quickly or have financial strength must be immediate, of course, do a good job of keywords. Creative optimization and cost control are key.
Blog marketing
Blog marketing mainly relies on the brand advantage, weight advantage and traffic audience advantage of the third-party platform. For example, if you are a small company in the financial industry, you can use the Hexun blog to share technical information and exchange with the brand awareness of this platform. In the search engine, there is also a good ranking. At the same time, it is the target customer of the financial industry on this platform. This also involves the problem of precise positioning. If it is pushed, it will have a greater promotion effect.
Soft text marketing
The soft text here refers specifically to the "media news source" soft text and the "sales letter" soft text. Soft-text marketing should not only be valuable to users, but also be "soft". Naturally, the advertiser's will will be attached, so that the user does not notice or make the advertisement itself valuable. This requires a certain power of the copy. A good soft text can bring huge traffic, and a good copy can bring countless customers.
SEO marketing
SEO I think that even if you don't understand, I have heard that in recent years, from scratch, from inslaughter to white-hot, SEO and network promotion have even been the work that traditional industry companies must do. With SEO, we can get huge amounts of traffic from search engines for free, especially for the less popular segments.
Word of mouth marketing
As the saying goes: "Golden Cup Silver Cup is not as good as the reputation of the people." If word-of-mouth marketing is done well, it will bring huge customer quantity and brand value to the company. Customer evaluation will be an important reference indicator for online shopping. There are many bad reviews. I don't think you will buy them. If you are full of praise, would you not hesitate? It is the reason that many potential customers will search through the Internet before purchasing your products or services. Through word-of-answer website to do word-of-mouth marketing can establish a good reputation for the company and help enterprises achieve online marketing.
to sum up
The old snail believes that positioning, leveraging, and continually optimizing business processes are the key to segmenting the network marketing of SMEs in the industry. The specific operation method is not the best, only the most suitable, choose the right network marketing means for you, it will certainly help the company to develop at a high speed.
18650, 12V
Shenzhen Powercom Electronics Co., Ltd. , https://www.expowercome.com