How to improve export competitiveness, high-tech LED good products tour 28th debut in Ningbo

As an important traditional lighting production and export base in China, the rich manufacturing experience and channel resources accumulated in the traditional lighting era have laid a good foundation for the rapid acceptance and upgrading of Ningbo LED lighting industry. In just a few years, Ningbo City has nearly 1,000 LED-related enterprises, with an annual output value of 10 billion yuan, an increase of nearly 60%, and the trend of industrial development is in full swing.

However, it is not difficult to find that due to the influence of traditional lighting, Ningbo LED industry presents two distinct characteristics:

First, lighting applications companies have an absolute advantage. Compared with the neighboring Hangzhou, the imbalance of Ningbo's industrial chain is even more serious. It is understood that Ningbo City is still a blank in the upstream chip field, the core technology is missing; the midstream package foundation is weak, only about 15% of enterprises are involved; the downstream application enterprise advantage is very obvious, accounting for more than 80% of the total output value of the industry chain.

The lack of upstream core technology has led to the local packaging enterprise chips can only be outsourced, the cost is high, the cost performance is still low; the second is that the quality of the chip cannot be guaranteed, and the product quality is difficult to control, which is not conducive to export to Europe and the United States with high quality requirements.

"What's more terrible is that even if it is a packaged device, we will choose to buy out a large part." Liao Changyan, vice president of Ningbo Kaiyao Optoelectronics' domestic business unit, said that Ningbo's enterprises and Shenzhen, including shell die-casting and packaging technology. Compared with Zhongshan and other places, there are still corresponding gaps. The company's parts suppliers are concentrated in South China, including Dongguan, Shenzhen and Zhongshan.

At the same time, due to the low cost performance, Ningbo enterprises do not have much advantage when participating in the domestic market competition; because the quality of products is difficult to control, there is a greater risk when exporting overseas, so in the booming “downs” of the industry Ningbo is naturally not immune. Including Andy Optoelectronics, a billion-dollar company that closed down in July last year, and Global Optoelectronics, which closed down in the middle of this year.

Second, exports are concentrated. Weng Maoyuan, chairman of the Zhejiang Lighting Association, said that “the export of LED lamps in Ningbo accounts for at least 70% of the total output value”. According to the Ningbo Inspection and Inspection Bureau, in the first five months of this year, Ningbo has inspected 27,000 batches of exported lamps with a value of 690 million US dollars, of which LED lamps ranked first in exports with a export value of 150 million US dollars.

The European and American markets are the largest market for lighting exports in Ningbo. In the export volume of 690 million US dollars, of which exports to the EU is 400 million US dollars and exports to the US 130 million US dollars. However, on September 1 this year, the EU issued the "new energy efficiency regulations for LED lighting products" to improve the entry barrier for LED lighting in the EU. Some companies said that this will increase the cost of LED lamps by 20%.

"This is a great test for Ningbo LED lighting companies." Liao Changyan said that in addition to raising higher standards for energy efficiency, the regulations also added a number of certification requirements, and the high cost is weak for profits. For Ningbo enterprises, it is no different. Therefore, how to control the cost of lighting fixtures has become a difficult problem to be solved in front of Ningbo enterprises.

It can be seen that although the development trend of Ningbo LED industry is good, there are also two major demands. The first is a sound and well-equipped industrial chain to ensure product quality; the second is to optimize raw material procurement channels and reduce product costs. Satisfying these two major demands is the original intention of the "High-tech LED lighting supply chain good product roving seminar".

As an authoritative media and supply chain integration expert in the LED lighting industry - Gaogong LED has successfully held the "Guangdong LED lighting supply chain high-level discussion" in Guangdong from May to August 2013 (Zhongshan, Foshan, Jiangmen, Shenzhen, Dongguan) The “Series” event has carried out fruitful exchanges and exchanges on LED lighting supply chain, good product technology, supply chain optimization and risk control, and future development trends, attracting more than 1,500 local LED lighting companies to participate.

Take advantage of the trend, 2013 East China LED lighting supply chain good product tour seminar and high-tech Golden Globe Awards annual LED good product recruitment activities, will be in Hangzhou (August 27), Ningbo (August 28) , Nanjing (September) 3rd), Xiamen (September 10th).

At that time, Gaogong LED will bring the excellent suppliers of components and accessories at home and abroad to help Ningbo LED lighting enterprises to further optimize the procurement channels of raw materials for lighting enterprises through on-site display and communication. Through screening and introducing high quality and high cost performance. The upstream components and lighting accessories resources, in order to improve the quality of LED lighting products, while reducing product costs, to provide the necessary conditions for the development of Ningbo LED lighting industry.

Organizer: Gaogong LED
Meeting time: Wednesday, August 28, 2013 13:30-18:00
Venue: Jiahe Hotel and Conference <br> form: Keynote + Roundtable (supply chain dialogue) + Product live show

Meeting agenda :

Schedule Subject report Speakers
13:00 - 13:30 Guest sign
13:30-13:40 Welcome speech Organizer
13:40-14:20 LED situation analysis and second half of the trend in the first half of the year Supply chain optimization and risk management under industry reshuffle Dr. Zhang Xiaofei, Chairman of Gaogong LED
14:20- 14:45 Top Ten Trends and Hotspots of LED Packaging Technology in 2013 General Manager of Jingtai Optoelectronics, Gong Wen
14:45- 15:10 The development trend of LED lighting drive technology Minghao Electronics Deputy General Manager Li Zhaohua
15:10 - 15:35 Application specification of aluminum substrate in LED lighting Yuanda Electronics General Manager Liu Wei
15:35 - 15:45 Tea break
15:45 -16:10 Application and Discussion of Optical Design of LKD High Efficiency Lens General Manager of Likoda Optoelectronics
16:10 - 16:35 LED lighting product export strategy and new requirements for national certification Liu Yanfeng, deputy general manager of excitation testing
16:35 - 17:00 LED lighting supply chain dialogue
• How to efficiently integrate upstream and downstream supply chains for LED lighting
• LED lighting source and lighting quality and cost control
Moderator: Dr. Zhang Xiaofei, Chairman of Gaogong LED
Dialogue guests :
Gong Wen Li Zhaohua Liu Wei Yan Kaitai Liu Yanfeng
17:00 End of the meeting

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