“There are a lot of lighting products in the ancient town, which is dazzling, but there are not many real features. I often come to the ancient town to buy lights, sometimes from the street of the street to the end of the street, the products I see are similar. Feeling.†Tang Xiaolong, who bought lamps from Shanghai to Guzhen, told reporters, “Although the replacement of Guzhen lighting products is very fast, basically every product is similar. If it is not a long-term relationship with the manufacturer, I still can’t decide. Which product of the factory is going to be in the factory.†Tang Xiaolong’s remarks represent the dealer’s standing and the director of the new town’s Xinlianli Lighting Engineering Design Department, Song Wenzhao, who believes that this product is fast-changing, similar in style and variety. A similar phenomenon can be summarized as a definition word - "copying lights." ![]()
Homogenization products can be seen everywhere. "I sometimes go to the store to see it from the roadside. I can see that the lights inside are similar. You can't say that people are copying your lights, and you have no evidence. Why do you? Can someone else produce such a lamp can not be produced?" Song Wenzhao said, "Now the 'copying lights' is very common, the industry sees this phenomenon much more, and all of them are blind. This phenomenon should be inevitable in the lighting industry." According to Song Wenzhao Introduction, in the lighting industry, there are only two ways to avoid being "lighted". The first method is to export all the new lights, not to let the new lights flow into the market, only to places that others can't see. "If your lights can be exported, they will certainly not be copied by others, but how many companies can export all?" Song Wenzhao said, "If you don't let the products produced into the market, produce these products." What is the meaning, not to mention the value." Song Wenzhao also told reporters that the second method is to suspend the launch speed of new products. In the industry, lighting companies in order to prevent the copying of lights, production and development of new products, in addition to the company's leadership and a small number of people know, temporarily in a state of confidentiality. The world’s lighting is a big copy. “When the ancient town people first started to make lights, they copied the production according to the lights of others. Even one picture can be produced.†Speaking of “copying lightsâ€, the chairman of Huayi Group, Bing Bing Wen once said to reporters, "At that time, it was because there was nothing, but I had to follow other people's studies. Later, after the company developed, we had our own design and development department." If the beginning of the ancient town is in the blank market When you have to learn from outside, you can't do it. The current "copying lights" has become a shortcut to expand the source of lighting styles. "'Xiao Deng' has become a common phenomenon in the industry, we are very helpless, and there is no very reasonable way to stop it." Raymond Lighting Marketing Director Jiang Zhilong said frankly when the lighting industry "lights" phenomenon "The lights on display in many stores now look almost exactly the same, but the manufacturers, materials, quality and price are not the same. The market is mixed, making it difficult for consumers to distinguish the quality of the lights. Misleading the consumer's buying behavior." Chen Wenlong, who has been involved in the lighting industry for more than five years, told reporters in an interview that the phenomenon of "copying lights" is a double-edged sword for those engaged in the lighting industry. "Even, some large-scale enterprises are also "copying." “It’s just that everyone’s method of copying is different. Powerful companies use the opportunity of participation to go to some developed countries such as Italy, Spain, Germany, etc., to copy foreign advanced designs. The weaker ones are in the old town. "Xu Wenlong said, "While the lamp is carrying the nickname of infringement of intellectual property rights, there is also the risk of lawsuits being entangled in the lawsuit, but the 'lighting lamp' can save the research and development cost to a certain extent, and can seize the market with new products in the shortest time. At the same time, the cost investment is small, and the profit margin is also the reason why many people take the risk of 'copying lights'.†While “copying lights†and preventing “copying lightsâ€, “the factory and the store in this place in the ancient town are too concentrated. Most of China The lamps are concentrated in one place, gathering a variety of trends and styles, 'copying lights' is certainly convenient. Since there are convenient conditions, it is a bit stupid not to go to 'copy lights'." Zou Junbiao, who experienced the "copying lights", said, "When is the financial and human resources to develop new products when I first enter the market?" "To be honest, everyone who works with lights cares about the style of the lights, and at the same time Adding care to the styles of other people's homes." Zou Junbiao said, "There is fierce competition in the industry. Whoever has new models and is the first to introduce the market will definitely make money. The industry will inevitably have some ways to hide their own lights and not let others 'copy', and then find ways to go 'Person's copying other people's lights." Copying and copying, and ultimately hurting who in the interview, the reporter mentioned how to "copy the lights", most of the respondents think that the "lights" through the store is The most convenient way, which saves time and effort, is a little bit more difficult. "In the industry, as long as you talk about 'copying lights', many bosses are gnashing their teeth and exhausting all methods to deal with the light-storing. The result is that it is impossible to prevent. The method of 'copying lights' has nothing to be said, except for the store, then The shipping department and the domestic lighting sales market often "Song Wenzhao told reporters that "the lamp is actually not terrible, the terrible thing is the result." According to Song Wenzhao, now because of the "lighting" phenomenon, it is greatly shortened The life cycle of lighting products has virtually accelerated the speed of replacement of lighting products in the domestic market, resulting in chaotic market competition. In addition, the pressure on lighting designers is increasing, so that lighting companies with strong research and development capabilities waste research and development costs and labor results. Song Wenzhao said: "Now some companies have accelerated their research and development capacity in a short period of time in response to the phenomenon of 'copying lights'. See if you copy quickly or I develop fast. However, the 'lighting' is not good, just follow it. A speed competition was carried out. This poses a threat to the further growth of the lighting industry.†As Song Wenzhao said, the reporter found that many companies and lighting designers have defaulted to the “lighting†department to a certain extent. The damage it brings. Chen Daming, the executive manager of the Eagle Emperor, said that most of the "lights" are small businesses. Small businesses operate with small capital and take a path of cost savings and expenditure. When the “lighting†goes to the end, the products are branded and the quality survives, small enterprises will not escape bad luck. In the face of copying lights, companies have their own coups. The phenomenon of 'copying lights' has emerged, which is related to the company's own concept, because most companies do not pay much attention to the protection of their own patents." Song Wenzhao, Director of New Union Engineering Design Department Said, "If the company itself has strict requirements on the quality of its products, gain the trust of consumers in the credibility, take the road of the brand, make the 'copying lights' and their own products differentiate to some extent, believe consumers There must be the ability to identify the authenticity." For the phenomenon of "copying lights", Lei Meng marketing director Jiang Zhilong believes that the lighting industry must go out of the "copying lights" cycle, companies must strengthen their research and development capabilities, strengthen the protection of patents and property rights To influence consumers with good reputation and product quality, rather than relying on the single factor of product price to influence consumers. According to industry analysts, most of the lighting companies will take the brand road in the next few years, win the market with the differentiation of product quality, advanced technology content and brand awareness, participate in strong market competition, and expand the "lights" Between the spacing. In addition, it will strengthen the awareness of the protection of patents and property rights, and fundamentally eliminate the phenomenon of lamp reading in the industry. [Related Links] Welcome to "copying lights" to provoke a few years ago, Liang Di Lighting once advertised: "Welcome peers to counterfeit, together with the fans of the city" encourages "lights", according to Liang Di's ideas, They are also passive and active. If they find that there are counterfeit cabinet lights on the market, they will upgrade this product in the shortest time. However, some companies have encouraged "copying lights", but the result is that the scene is out of control, causing a lot of trouble. It is understood that the first company in the industry to develop exhaust lamps and apply for patented products has also declared that "welcome counterfeiting", and the result of this declaration has attracted a large number of followers. Because the exhaust lamps belonged to the market at the time, the counterfeiters were very popular. These counterfeit enterprises in turn occupied the market space of the patent enterprises. As a last resort, the patent-holding enterprises began to fight around, and after two or three years, they not only spent A lot of energy, the effect is not satisfactory.
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