Millet TV released the millet TV 4A in March this year. We have positioned it as: The fighter in the price/performance ratio. We have always insisted that it brings real benefits to rice flour.
Millet TV 4A has maintained a high degree of popularity since its launch. According to Zhong Yikang’s data, Xiaomi has topped the list of popular segments at 43, 49, 55, and 65. In terms of total sales volume, Xiaomi’s TV market share Already up to 17.3%, firmly occupy the championship position.
Millet TV 4A is not proved again, the price is every product that consumers like?
Source: China Yikang Millet TV 4A is so popular, we also analyzed one reason, that is, artificial intelligence voice function, really solve the problem of the elderly and children search programs difficult to really make smart TV has a smart look .
However, such a television with a price-friendly, strong performance has poked the hearts of some of its friendly businesspeople, so it has discredited and attempted to disguise the shaky state of its own business by diverting attention. As a veteran of the smart TV industry, I didn't want to ignore this, but I was worried that the user was once again flickered out and still said two things.
The first sentence I would like to say is: Even if it is badly discredited, we will still adhere to the dream of "being the best TV in the world and making everyone affordable" and sticking to the bottom of the price/performance ratio.
Last year, the price increase of TV panels and other raw materials increased the pressure on TV manufacturers, including Xiaomi, and we insisted that we had to make small price adjustments at the beginning of this year to cope with rising costs. But even so, we were the company with the lowest price increase and the lowest price increase in the TV industry.
In March this year, the good news came. The TV panel price rose and converged and stabilized. From the data of Yikang, we can also see that the prices of LCD TVs of various sizes have stabilized recently.
In the stable trend of panel prices, the first thing Xiaomi TV did was to return the benefits to consumers. Including the launch of Xiaomi TV 4A and the rice flour festival just past, Xiaomi TV has conducted a significant price reduction. During the rice noodles festival, we made 43 inches to 1999 yuan, 49 inches to 2,499 yuan, and 55 inches to 3,099 yuan. On April 14, the 65-inch standard version reached a minimum of 5,499 yuan (a thousand dollars cheaper than your friend). ). It is this price that benefits the people and is particularly sought after by the rice noodles. New products are sold for 10,000 hours in the first half of selling. This is a rare phenomenon in the traditional off-season television sales season.
This is the effect brought by the millet model, and it is also the result of our consistent insistence on cost-effectiveness and adherence to cost pricing. We insist on making friends with rice flour and insisting on the principle of cost-effectiveness.
Unlike some manufacturers, they create some marketing gimmicks every day. When they get hot, they tell consumers to break through the bottom line of the industry price. When it is cold, they tell everyone to maintain high gross profit. Go get a LV A goods posing as high-end, do not be afraid to hit the face?
When the upstream price tends to be stable, if there are still manufacturers talking about high costs and high prices, it is to ignore the interests of consumers, and is contrary to consumer preferences for cost-effective.
The second sentence I want to say is: We insist on being the best TV millet in the world to enter the smart TV industry in 2012. At that time, intelligence was only a gimmick used by TV manufacturers to increase gross profit. Everyone was busy making money, almost No one cares about the user's experience; we aspire to: not only insist on selling products to friends with rice flour, but also hope to be the coolest company in the world and make the best TV in the world!
The hard work on user experience has driven us to contribute a lot to the TV industry for the first time. Millet TV launched its first 11-button remote control, which subverted the traditional remote control with dozens or hundreds of buttons, enabling users to blindly operate in the dark. Millet TV first invented a concise and easy-to-use smart TV system. People can easily get started; Xiaomi TV is the first to launch a split-TV, allowing users to enjoy the sound effects of the theater at home; Xiaomi TV is the first to make a 65-inch ultra-thin curved TV and put it at home like a work of art; Millet TV first to create an artificial intelligence system, allowing users to face a large amount of TV content without having to find noisy; Xiaomi TV first developed artificial intelligence voice TV, so that the illiterate children and the sense of fear of smart TV elderly Easily use smart TVs.
These real product innovations are our contributions to the Chinese TV industry from manufacturing to “intellectualism,†and are also the pride of each of us.
On January 5th this year, we released the ultra-thin, thin-rimmed TV 4 at CES in Las Vegas, the world’s largest consumer electronics show. The body is as thin as 4.9mm, and we’re also applying Dolby’s panoramic sound technology for the first time. On TV products, this TV has been widely praised after its release. All American audiences are very shocked that Chinese companies can bring such top TV products. U.S. media also praised the innovation brought by Chinese companies. It was surprising that China’s “Apple†showed a TV that was thinner than the iPhone. It also said that the split design of Xiaomi TV 4 is precisely what the United States needs.
In addition to shocking foreigners at CES, the quality of Xiaomi TV has also been recognized by world-class awards. It has won nearly every global industrial design award including the German Red Dot Award and iF Award. Millet TV can reach the top level in the world in terms of quality, because millet TV strives for perfection in every detail and strives to be perfect. The designers of our backlight modules have designed backlight modules for Sony, Sharp, and Apple. They have developed a brand new backlight module for Xiaomi TV, which is not only very thin, but also very accurate. We invested a lot of money in high-standard acoustics labs. The head of acoustics of the Xiaomi television team, Professor Wang Fuyu, was originally responsible for the architecture of Philips Acoustics. He said that there are no such experimental conditions in Philips.
The third sentence I want to say is: The user likes to really like a smart TV. With the best hardware and the best price, it is not enough. We also let users see the best and the best content. Millet TV has formed an alliance with five major video giants including iQIYI, Tencent, Youku, Sohu, and PPTV. We can see 30,000 movies, 7,200 TV shows, and 9000 variety shows on Xiaomi TV. 90% of the hot content we all include; from the quality and quantity of content, our content is proud.
Millet TV chose to collaborate with all content manufacturers instead of content. Millet TV's strategy has always been to focus only on what it is good at, and the other parts are working with the best companies in the industry. TV is a long industrial chain. We do not believe that a company can do a very good job of the entire industry chain. We do not think that content manufacturers can do a good job of hardware, and do not think that we are doing a video site today. Better than today's iQiyi, Tencent, and Youku. If you do it yourself, it will be the same as your business partner and it will become a competitive relationship with all content manufacturers.
Before that, the industry was still arguing about the content of Internet TV, the mode of self-acquisition, and the mode of convergence. Which model will win? Today, the outcome is clear. The content of Xiaomi TV and the content of its friends are already vastly different from each other. Friends of the business have already bought immovable content.
With more good content, natural users are more sticky. There is a data that can directly illustrate this issue. Xiaomi TV's daily average operating rate is as high as 68%, far exceeding the industry level of 56%. This shows that users of Xiaomi TV more love to turn on the TV, and Xiaomi has nearly 20 million users on the TV and more than 10 million monthly active users. We are already the largest Internet TV platform in China. With a large and highly active user base, our Internet advertising revenues such as advertising, membership, and e-commerce have grown explosively. This enabled Mille TV to achieve profitability even if hardware did not make money, resulting in a healthy closed-loop business.
Finally, let's talk about artificial intelligence. What I want to say is this: Not all speech is artificial intelligence.
Is it enough to achieve the ultimate hardware and content? Today, the television industry is about to usher in a new wave of revolution. TV's hardware technology has reached a bottleneck period, the screen, processor, the two core drivers of hardware development has stalled - TV screen from CRT to plasma to LCD, from black and white to color to 3D iteration, now Can not see the big innovation, enter the weak micro-innovation stage; processor is also saturated in a very short time, such as TV 4A millet price-performance TV has adopted a quad-core 64-bit such a very powerful processor In the foreseeable future, hardware differentiation will become smaller and smaller.
In terms of content, Xiaomi TV already covers more than 90% of the popular film and television variety shows, and there are 30,000 optical movies, and this number is increasing every day. However, with such a huge amount of content, users are faced with a new challenge - how to quickly find the content they want to see? Therefore, I think that the competition of Internet TV has entered the next step after two rounds of hardware and content competition. Wheels, television systems, especially artificial intelligence competitions.
In September 2016, we introduced the world's first artificial intelligence system, the PatchWall puzzle wall, to help you make accurate recommendations by knowing the artificial intelligence you understand. It will make it very easy for you to find what you really like. It constantly learns your habits and constantly learns content. Everybody buys TV. After a while, every TV is different. What you see is what you really like. And in March of this year's Millet TV 4A, we went one step further and introduced the first artificial intelligence voice system. You just have to move your mouth to do it.
Millet TV 4A also brought a wave of enthusiasm. From then on, all new television products also said that they were artificial intelligence voice TV. What I need to clarify is that not all voices are artificial intelligence. Many voice TVs use only third-party modules to implement basic voice recognition functions, while Xiaomi TV not only can listen to messages, but also can understand words and realize keyword search. , heat rankings, open application games, check weather calendars, multiple rounds of dialogues, control television, on-demand movies, celebrities, movie and television encyclopedias, intelligent error correction and other 10 categories of leading features, even when you watch the movie "From your full When the world passes by, you can ask “who are these actors†and the system can help you automatically identify the actors' names.
Artificial intelligence is an elephant game that requires a lot of funding, talent, and user data support. Companies that lack funds and do not have R&D capabilities cannot afford this game at all and can only use it as a gimmick. A truly easy-to-use, easy-to-use artificial intelligence system, backed by a large number of engineers’ technical support. Behind Xiaomi TV is the NLP team of natural speech and the computer vision team led by the Xiaomi brain team and industry leaders. The latter won the first place in the face detection FDDB contest and can identify more than 1,000 characters in the recognition image classification. Different objects.
The core of artificial intelligence competition is data. Whoever has big data will have a very high recognition accuracy. In terms of data, Xiaomi TV has a unique advantage. Since the launch of Xiaomi TV 3 in October 2015, Xiaomi TV has been equipped with a Bluetooth voice remote controller. Over the past two years, millet TVs and boxes have accumulated millions of voice users and received more than 500,000 voices per day. Requested that Xiaomi TV can deeply learn the user's usage habits. The first one introduced an epoch-making artificial intelligence voice system. With the further accumulation of voice data, Xiaomi TV's artificial intelligence voice technology will develop at an accelerating rate and continue to lead artificial intelligence. era.
In the future, Xiaomi TV will continue to explore future products and integrate cutting-edge technology into simple and easy-to-use products that will move into people's hearts and prices.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
Millet TV 4A has maintained a high degree of popularity since its launch. According to Zhong Yikang’s data, Xiaomi has topped the list of popular segments at 43, 49, 55, and 65. In terms of total sales volume, Xiaomi’s TV market share Already up to 17.3%, firmly occupy the championship position.
Millet TV 4A is not proved again, the price is every product that consumers like?
However, such a television with a price-friendly, strong performance has poked the hearts of some of its friendly businesspeople, so it has discredited and attempted to disguise the shaky state of its own business by diverting attention. As a veteran of the smart TV industry, I didn't want to ignore this, but I was worried that the user was once again flickered out and still said two things.
The first sentence I would like to say is: Even if it is badly discredited, we will still adhere to the dream of "being the best TV in the world and making everyone affordable" and sticking to the bottom of the price/performance ratio.
Last year, the price increase of TV panels and other raw materials increased the pressure on TV manufacturers, including Xiaomi, and we insisted that we had to make small price adjustments at the beginning of this year to cope with rising costs. But even so, we were the company with the lowest price increase and the lowest price increase in the TV industry.
In March this year, the good news came. The TV panel price rose and converged and stabilized. From the data of Yikang, we can also see that the prices of LCD TVs of various sizes have stabilized recently.
This is the effect brought by the millet model, and it is also the result of our consistent insistence on cost-effectiveness and adherence to cost pricing. We insist on making friends with rice flour and insisting on the principle of cost-effectiveness.
Unlike some manufacturers, they create some marketing gimmicks every day. When they get hot, they tell consumers to break through the bottom line of the industry price. When it is cold, they tell everyone to maintain high gross profit. Go get a LV A goods posing as high-end, do not be afraid to hit the face?
When the upstream price tends to be stable, if there are still manufacturers talking about high costs and high prices, it is to ignore the interests of consumers, and is contrary to consumer preferences for cost-effective.
The second sentence I want to say is: We insist on being the best TV millet in the world to enter the smart TV industry in 2012. At that time, intelligence was only a gimmick used by TV manufacturers to increase gross profit. Everyone was busy making money, almost No one cares about the user's experience; we aspire to: not only insist on selling products to friends with rice flour, but also hope to be the coolest company in the world and make the best TV in the world!
The hard work on user experience has driven us to contribute a lot to the TV industry for the first time. Millet TV launched its first 11-button remote control, which subverted the traditional remote control with dozens or hundreds of buttons, enabling users to blindly operate in the dark. Millet TV first invented a concise and easy-to-use smart TV system. People can easily get started; Xiaomi TV is the first to launch a split-TV, allowing users to enjoy the sound effects of the theater at home; Xiaomi TV is the first to make a 65-inch ultra-thin curved TV and put it at home like a work of art; Millet TV first to create an artificial intelligence system, allowing users to face a large amount of TV content without having to find noisy; Xiaomi TV first developed artificial intelligence voice TV, so that the illiterate children and the sense of fear of smart TV elderly Easily use smart TVs.
These real product innovations are our contributions to the Chinese TV industry from manufacturing to “intellectualism,†and are also the pride of each of us.
On January 5th this year, we released the ultra-thin, thin-rimmed TV 4 at CES in Las Vegas, the world’s largest consumer electronics show. The body is as thin as 4.9mm, and we’re also applying Dolby’s panoramic sound technology for the first time. On TV products, this TV has been widely praised after its release. All American audiences are very shocked that Chinese companies can bring such top TV products. U.S. media also praised the innovation brought by Chinese companies. It was surprising that China’s “Apple†showed a TV that was thinner than the iPhone. It also said that the split design of Xiaomi TV 4 is precisely what the United States needs.
In addition to shocking foreigners at CES, the quality of Xiaomi TV has also been recognized by world-class awards. It has won nearly every global industrial design award including the German Red Dot Award and iF Award. Millet TV can reach the top level in the world in terms of quality, because millet TV strives for perfection in every detail and strives to be perfect. The designers of our backlight modules have designed backlight modules for Sony, Sharp, and Apple. They have developed a brand new backlight module for Xiaomi TV, which is not only very thin, but also very accurate. We invested a lot of money in high-standard acoustics labs. The head of acoustics of the Xiaomi television team, Professor Wang Fuyu, was originally responsible for the architecture of Philips Acoustics. He said that there are no such experimental conditions in Philips.
The third sentence I want to say is: The user likes to really like a smart TV. With the best hardware and the best price, it is not enough. We also let users see the best and the best content. Millet TV has formed an alliance with five major video giants including iQIYI, Tencent, Youku, Sohu, and PPTV. We can see 30,000 movies, 7,200 TV shows, and 9000 variety shows on Xiaomi TV. 90% of the hot content we all include; from the quality and quantity of content, our content is proud.
Millet TV chose to collaborate with all content manufacturers instead of content. Millet TV's strategy has always been to focus only on what it is good at, and the other parts are working with the best companies in the industry. TV is a long industrial chain. We do not believe that a company can do a very good job of the entire industry chain. We do not think that content manufacturers can do a good job of hardware, and do not think that we are doing a video site today. Better than today's iQiyi, Tencent, and Youku. If you do it yourself, it will be the same as your business partner and it will become a competitive relationship with all content manufacturers.
Before that, the industry was still arguing about the content of Internet TV, the mode of self-acquisition, and the mode of convergence. Which model will win? Today, the outcome is clear. The content of Xiaomi TV and the content of its friends are already vastly different from each other. Friends of the business have already bought immovable content.
With more good content, natural users are more sticky. There is a data that can directly illustrate this issue. Xiaomi TV's daily average operating rate is as high as 68%, far exceeding the industry level of 56%. This shows that users of Xiaomi TV more love to turn on the TV, and Xiaomi has nearly 20 million users on the TV and more than 10 million monthly active users. We are already the largest Internet TV platform in China. With a large and highly active user base, our Internet advertising revenues such as advertising, membership, and e-commerce have grown explosively. This enabled Mille TV to achieve profitability even if hardware did not make money, resulting in a healthy closed-loop business.
Finally, let's talk about artificial intelligence. What I want to say is this: Not all speech is artificial intelligence.
Is it enough to achieve the ultimate hardware and content? Today, the television industry is about to usher in a new wave of revolution. TV's hardware technology has reached a bottleneck period, the screen, processor, the two core drivers of hardware development has stalled - TV screen from CRT to plasma to LCD, from black and white to color to 3D iteration, now Can not see the big innovation, enter the weak micro-innovation stage; processor is also saturated in a very short time, such as TV 4A millet price-performance TV has adopted a quad-core 64-bit such a very powerful processor In the foreseeable future, hardware differentiation will become smaller and smaller.
In terms of content, Xiaomi TV already covers more than 90% of the popular film and television variety shows, and there are 30,000 optical movies, and this number is increasing every day. However, with such a huge amount of content, users are faced with a new challenge - how to quickly find the content they want to see? Therefore, I think that the competition of Internet TV has entered the next step after two rounds of hardware and content competition. Wheels, television systems, especially artificial intelligence competitions.
In September 2016, we introduced the world's first artificial intelligence system, the PatchWall puzzle wall, to help you make accurate recommendations by knowing the artificial intelligence you understand. It will make it very easy for you to find what you really like. It constantly learns your habits and constantly learns content. Everybody buys TV. After a while, every TV is different. What you see is what you really like. And in March of this year's Millet TV 4A, we went one step further and introduced the first artificial intelligence voice system. You just have to move your mouth to do it.
Millet TV 4A also brought a wave of enthusiasm. From then on, all new television products also said that they were artificial intelligence voice TV. What I need to clarify is that not all voices are artificial intelligence. Many voice TVs use only third-party modules to implement basic voice recognition functions, while Xiaomi TV not only can listen to messages, but also can understand words and realize keyword search. , heat rankings, open application games, check weather calendars, multiple rounds of dialogues, control television, on-demand movies, celebrities, movie and television encyclopedias, intelligent error correction and other 10 categories of leading features, even when you watch the movie "From your full When the world passes by, you can ask “who are these actors†and the system can help you automatically identify the actors' names.
Artificial intelligence is an elephant game that requires a lot of funding, talent, and user data support. Companies that lack funds and do not have R&D capabilities cannot afford this game at all and can only use it as a gimmick. A truly easy-to-use, easy-to-use artificial intelligence system, backed by a large number of engineers’ technical support. Behind Xiaomi TV is the NLP team of natural speech and the computer vision team led by the Xiaomi brain team and industry leaders. The latter won the first place in the face detection FDDB contest and can identify more than 1,000 characters in the recognition image classification. Different objects.
The core of artificial intelligence competition is data. Whoever has big data will have a very high recognition accuracy. In terms of data, Xiaomi TV has a unique advantage. Since the launch of Xiaomi TV 3 in October 2015, Xiaomi TV has been equipped with a Bluetooth voice remote controller. Over the past two years, millet TVs and boxes have accumulated millions of voice users and received more than 500,000 voices per day. Requested that Xiaomi TV can deeply learn the user's usage habits. The first one introduced an epoch-making artificial intelligence voice system. With the further accumulation of voice data, Xiaomi TV's artificial intelligence voice technology will develop at an accelerating rate and continue to lead artificial intelligence. era.
In the future, Xiaomi TV will continue to explore future products and integrate cutting-edge technology into simple and easy-to-use products that will move into people's hearts and prices.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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