Following the price increase of LeTV's TV models, Xiaomi TV announced some models last week. Coincidentally, many air conditioners and refrigerator manufacturers also issued an official price increase letter. According to past experience, before the Spring Festival each year, it is not only the peak time to grab train tickets, but also a peak season for home appliance sales. Many manufacturers will launch a series of promotional activities to give back to consumers while improving sales performance. However, the promotion of home appliance products this year is not strong - trapped in copper, steel, plastics, aluminum and other raw materials, a wide range, a substantial price increase, the price of home appliances has become a trend, this trend will be before the Spring Festival The more obvious. Therefore, if there are people who plan to purchase electricity during the Spring Festival, it is recommended that they be better off as early as possible.
A number of factors contributed to the maximum increase in price increase by 10%. After LeTV announced the price increase for some models in September and November last year, another Internet TV giant, Millet TV, raised prices for some models last week - Xiaomi. TV 3s (48 inches), from 1999 yuan rose to 2299 yuan, an increase of 300 yuan; another millet TV 3s (55 inches), rose from 3499 yuan to 3699 yuan, or 200 yuan.
Another popular internet TV brand, Microwhale, has increased its prices from certain models. For example, 65-inch TVs listed in October last year rose from 5,698 yuan to 5,998 yuan, excluding the built-in one-year membership fee and 200 yuan. The rate of increase. In addition, the reporter saw in the 58 cities, the market, and other platforms, the current price of a 55-inch curved TV is 4,998 yuan, and the price it listed was 4698 yuan.
Price increases are not a good thing for the public. Millet TV prices have two basic reasons. On the one hand, as the head of millet television said, it is influenced by the supply and demand in the market. Millet's price was lower before the TV and the sales volume was relatively high. With the increase in supply pressure, Xiaomi adopted measures to increase prices.
On the other hand, it is also affected by the exchange rate. Today, the exchange rate of the renminbi against the US dollar continues to fall, causing the cost to rise. The person in charge of Lenovo’s mobile phone, Chang Cheng, once said that for every 1 cent increase in the exchange rate, the cost of digital products will increase by about 20 yuan, so the price increase in the short term is understandable.
Not only color TV prices "must be imperative", white electricity (white goods, refers to the electrical products that can replace people's household products) is also very surging tide, including refrigerators, air conditioners, washing machines, including many product lines are up The price is on the verge of a similar rise in the prices of smart TVs caused by the continuous rise of LCD panels. The main reason for the rise in white electricity prices is also the sharp rise in raw materials from upstream sources. Dealers and agents have all received business letters to implement the new price system.
Midea Air-Conditioning, Chigo Air-Conditioning, Hitachi Home Central Air-Conditioning and other three air-conditioning manufacturers issued price-raising letters to distributors and agents at the end of last year, and the maximum price increase for some products will reach 10%. In addition, among the refrigerator companies, mainstream domestic brands such as Hisense, Meiling, TCL, and Omar have all joined the price increase camp. Obviously, the price increase has become the consensus and trend of mainstream home appliance manufacturers.
In the sales season, the promotion of home appliance stores has been drastically reduced. The home appliance industry has always been fiercely competitive, and consumers have almost never been worried about the prices of home appliances. However, this surge of prices has shown that domestic appliances are bidding farewell to "promotional prices."
As we all know, on the eve of the Spring Festival, home appliance stores engage in large-scale promotion is a common phenomenon, but this year, this phenomenon is very different, less promotional efforts than in previous years. A number of home appliance makers not only failed to produce promotional information such as “last year’s largest,†but instead released direct “public price increases.â€
Recently, the reporter visited a number of home appliance stores in the city of Guangzhou, found that many TV brands are also quietly increasing sales prices, such as the previous 32-inch TV, many brands of prices are within 1,000 yuan, and now are basically more than 1,000 yuan, the mainstream The price was 1100-1200 yuan, an increase of 10% -20%.
Some TVs even if they did not directly raise the price, the discount rate is significantly lower than before, such as a 55-inch color TV, before playing 8 fold, and now can only hit 10%, in disguise to increase the price.
However, from a sales point of view, in the face of the important time of the end of impulse, many home appliance brands hope to expand sales at the end of the year and increase sales, so the price will remain relatively stable.
Suning Tesco Tianhe store sales staff told reporters that although the home appliance industry has a general trend of increase, but most brands did not receive the price adjustment notice, the specific price adjustment rate also need to wait for the brand's notice. The GOME Zhongshan Ba ​​Road Branch is holding a 30-year anniversary promotion. Air-conditioners, color TVs and other electrical appliances are affixed with eye-catching price cuts, "straight down 300" and "straight down 1000," and other degrees of labeling. Gome sales staff told reporters that after the end of promotional activities, prices will be adjusted back. In addition, when the next batch of electrical appliances sold out, the next batch of sources will increase prices.
In fact, the average price of air conditioners, refrigerators, and washing machines has been rising in recent years. There are few precedents for direct price hikes for older products. Basically, these products are pushed by new products, and products with high added value are delivered to the market through iterations. The price center moves up. This warm boiled frog-style price increase is easier for the market and users to accept.
The inevitable price increase is the end of the promotion is the price increase
This round of TV price increase was mainly affected by the supply shortage of the upstream supply chain panel. After all, the panel accounted for nearly 70% of the total price of LCD TVs. In particular, for Internet TV, fierce competition has resulted in profit margins. Very small, no physical factories have made them more affected, and therefore have become pioneers of price increases.
At present, some models of popular Internet TVs, such as Xiaomi, LeTV, and Xiao Wei, have raised their prices one after another. Even if the traditional old brands do not have such a large impact on them in the short term, the price increase of LCD panels will eventually be passed on to consumers. Higher prices are inevitable.
The staff of a number of home appliance stores in the urban area all stated that the price increase was caused by many factors, and that the price increase after the current preferential activities was a high probability event, but for the specific price increase time and scope, You also need to wait for further notice from the brand vendor.
Zhuo create information analyst Liu Xinwei said that this round of home appliance price increases will generally not be the original model out of thin air, so consumers are not very acceptable. Manufacturers generally raise prices when lending new models and new features. For example, the concept of a smart home is very hot now. An air conditioner plus a WiFi function may not require much technical content and cost, but household appliances with this new function may increase prices.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
A number of factors contributed to the maximum increase in price increase by 10%. After LeTV announced the price increase for some models in September and November last year, another Internet TV giant, Millet TV, raised prices for some models last week - Xiaomi. TV 3s (48 inches), from 1999 yuan rose to 2299 yuan, an increase of 300 yuan; another millet TV 3s (55 inches), rose from 3499 yuan to 3699 yuan, or 200 yuan.
Another popular internet TV brand, Microwhale, has increased its prices from certain models. For example, 65-inch TVs listed in October last year rose from 5,698 yuan to 5,998 yuan, excluding the built-in one-year membership fee and 200 yuan. The rate of increase. In addition, the reporter saw in the 58 cities, the market, and other platforms, the current price of a 55-inch curved TV is 4,998 yuan, and the price it listed was 4698 yuan.
Price increases are not a good thing for the public. Millet TV prices have two basic reasons. On the one hand, as the head of millet television said, it is influenced by the supply and demand in the market. Millet's price was lower before the TV and the sales volume was relatively high. With the increase in supply pressure, Xiaomi adopted measures to increase prices.
On the other hand, it is also affected by the exchange rate. Today, the exchange rate of the renminbi against the US dollar continues to fall, causing the cost to rise. The person in charge of Lenovo’s mobile phone, Chang Cheng, once said that for every 1 cent increase in the exchange rate, the cost of digital products will increase by about 20 yuan, so the price increase in the short term is understandable.
Not only color TV prices "must be imperative", white electricity (white goods, refers to the electrical products that can replace people's household products) is also very surging tide, including refrigerators, air conditioners, washing machines, including many product lines are up The price is on the verge of a similar rise in the prices of smart TVs caused by the continuous rise of LCD panels. The main reason for the rise in white electricity prices is also the sharp rise in raw materials from upstream sources. Dealers and agents have all received business letters to implement the new price system.
Midea Air-Conditioning, Chigo Air-Conditioning, Hitachi Home Central Air-Conditioning and other three air-conditioning manufacturers issued price-raising letters to distributors and agents at the end of last year, and the maximum price increase for some products will reach 10%. In addition, among the refrigerator companies, mainstream domestic brands such as Hisense, Meiling, TCL, and Omar have all joined the price increase camp. Obviously, the price increase has become the consensus and trend of mainstream home appliance manufacturers.
In the sales season, the promotion of home appliance stores has been drastically reduced. The home appliance industry has always been fiercely competitive, and consumers have almost never been worried about the prices of home appliances. However, this surge of prices has shown that domestic appliances are bidding farewell to "promotional prices."
As we all know, on the eve of the Spring Festival, home appliance stores engage in large-scale promotion is a common phenomenon, but this year, this phenomenon is very different, less promotional efforts than in previous years. A number of home appliance makers not only failed to produce promotional information such as “last year’s largest,†but instead released direct “public price increases.â€
Recently, the reporter visited a number of home appliance stores in the city of Guangzhou, found that many TV brands are also quietly increasing sales prices, such as the previous 32-inch TV, many brands of prices are within 1,000 yuan, and now are basically more than 1,000 yuan, the mainstream The price was 1100-1200 yuan, an increase of 10% -20%.
Some TVs even if they did not directly raise the price, the discount rate is significantly lower than before, such as a 55-inch color TV, before playing 8 fold, and now can only hit 10%, in disguise to increase the price.
However, from a sales point of view, in the face of the important time of the end of impulse, many home appliance brands hope to expand sales at the end of the year and increase sales, so the price will remain relatively stable.
Suning Tesco Tianhe store sales staff told reporters that although the home appliance industry has a general trend of increase, but most brands did not receive the price adjustment notice, the specific price adjustment rate also need to wait for the brand's notice. The GOME Zhongshan Ba ​​Road Branch is holding a 30-year anniversary promotion. Air-conditioners, color TVs and other electrical appliances are affixed with eye-catching price cuts, "straight down 300" and "straight down 1000," and other degrees of labeling. Gome sales staff told reporters that after the end of promotional activities, prices will be adjusted back. In addition, when the next batch of electrical appliances sold out, the next batch of sources will increase prices.
In fact, the average price of air conditioners, refrigerators, and washing machines has been rising in recent years. There are few precedents for direct price hikes for older products. Basically, these products are pushed by new products, and products with high added value are delivered to the market through iterations. The price center moves up. This warm boiled frog-style price increase is easier for the market and users to accept.
The inevitable price increase is the end of the promotion is the price increase
This round of TV price increase was mainly affected by the supply shortage of the upstream supply chain panel. After all, the panel accounted for nearly 70% of the total price of LCD TVs. In particular, for Internet TV, fierce competition has resulted in profit margins. Very small, no physical factories have made them more affected, and therefore have become pioneers of price increases.
At present, some models of popular Internet TVs, such as Xiaomi, LeTV, and Xiao Wei, have raised their prices one after another. Even if the traditional old brands do not have such a large impact on them in the short term, the price increase of LCD panels will eventually be passed on to consumers. Higher prices are inevitable.
The staff of a number of home appliance stores in the urban area all stated that the price increase was caused by many factors, and that the price increase after the current preferential activities was a high probability event, but for the specific price increase time and scope, You also need to wait for further notice from the brand vendor.
Zhuo create information analyst Liu Xinwei said that this round of home appliance price increases will generally not be the original model out of thin air, so consumers are not very acceptable. Manufacturers generally raise prices when lending new models and new features. For example, the concept of a smart home is very hot now. An air conditioner plus a WiFi function may not require much technical content and cost, but household appliances with this new function may increase prices.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
The handheld addresser is used to program the address of the monitoring module offline. When in use, connect the two output wires of the handheld encoder to the communication bus terminal (terminal label 1, 2) of the monitoring module, turn on the black power switch on the right side upwards, and press "ten Add", [Subtract ten", [Add one place" and [Subtract one place" to program the address.
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