If Tencent wants to build an App Store in WeChat, it now has nearly 6 million registered third-party developers.
Tencent proposed the open platform strategy in 2011. Ma Huateng said that he must create another Tencent to open up traffic, technology, and funding to third-party companies. His estimate is that in the first phase of Tencent's open platform strategy, 100,000 developers will be gathered and they will be allowed to enjoy a revenue share of 20 billion yuan. And five years later, Tencent officials announced that the number of registered developers for open platforms is currently close to 6 million; Ren Yuxi announced on today's TGPC that the cumulative share of partners in the open platform reached 16 billion yuan.
So what are the 6 million developers that Tencent has accumulated over the past five years? What's more, what kind of developers are making money here? Today Tencent Research Institute and the open platform released the 2016 White Paper on Innovation and Entrepreneurship in the Internet. Lei Fengnet compiled a description of the 6 million developers' army:
1. 600 million but has slowed down. Tencent Open Platform accumulates close to 6 million registered developers, which is a year-on-year increase of 24% in 2016, but according to Tencent, growth is already slowing. (According to Evans Data's 2016 report, there are more than 19 million developers worldwide and it seems that Tencent has already covered one-third of them.)
2. Mobile developers. Of the 6 million, mobile developers accounted for more than half, which is approximately 3.4 million. Among them, mobile developers accounted for 80% of new developers in 2016.
3. Young personal developers. Tencent's data analysis shows that among all developers, the proportion of individual developers is as high as 67%; at the same time, these people are relatively young, and 73% of developers under 30 years old account for it.
4. Non-game developers. Due to the high cost of mobile game development and most third-party developers of Tencent are personal developers, most people are developing non-game products. Non-game developers account for 81% of mobile developers.
5. Develop less sophisticated applications. On Tencent's open platform, 70% of developers submitted only one application. Over 20% of developers submitted 2 to 10 applications. Basically, no one submitted more than 50 applications.
What are these developers doing?
1. The number of cumulative applications accessed by Tencent's open platform to June totaled 4.38 million, an increase of 18% from the same period of last year. According to Tencent's official description, the current growth rate is also slowing. As mentioned earlier, most developers are non-game developers.
2. In non-gaming applications, the total number of applications for living, landscaping, and reading accounted for 47% of the total mobile applications. Relatively unpopular areas focused on security, communications, navigation, children, tourism, and music. The proportion of applications is below 2%.
3. At the user's end, system and tool applications are the most downloaded applications. Last year, video applications exceeded social applications and ranked third, while music and news also grew rapidly.
4. The statistics of the Tencent beacon is that the users of 26- to 40-year-old users of Tencent are the highest proportion.
5. Male users are more concerned about express logistics, traffic navigation, convenience services, and online reading applications; female users prefer beauty beauty, public donation, healthy weight loss, and medical service applications.
6. In terms of geographical distribution, users in first and second tier cities are more concerned with the use of applications such as traffic navigation, financial wealth management, telephone communications, and efficiency office applications; users in third- and fourth-tier cities prefer to use living tools, education and training applications; Preferences system tools, chat social, image photography applications.
Are these developers making money?
VisionMobile announced a data this year. They set a monthly income of $500 as the developer's "subsistence and maintenance line." Over half of mobile developer developers worldwide have not truly earned this level; the IoT market is still not large enough to sustain many corporate revenues, and nearly 60% of IoT developers are still under subsistence; Cloud service developers are the best in terms of revenue, with 18% of developers earning more than 50,000 U.S. dollars each month and entering the high-income class that people admire.
In Tencent's share of Rmb16bn in revenue with developers, Tencent did not disclose specific details. Lin Songtao alone mentioned that 30 listed companies have been incubated in the Tencent open platform partners. The total market value of these listed companies is more than 300 billion yuan, which is the culmination of Tencent developers. (This list is not hard to find. You can look at listed companies that are associated with Tencent and more than ten billion yuan.)
What new opportunities do developers have?
1. Tencent has defined “LBS, cloud services, security and payment†as its four core strategies this year. The embodiment of LBS is not seen in previous years. The official caliber of Tencent describes it as “encouraging to connect offline services. Applications".
2. New interactive platform VR and AI. Ren Yujun highlighted the two technology platforms at the opening of the TGPC, in which the VR platform progressed faster. According to information known to Lei Feng Network (search for "Lei Feng Net" public number) , Tencent will not release new VR products at this conference, but it will open up Tencent's ability to produce, aggregate and even base technologies in content production (Tencent) Vice President Lin Songtao described it.)
3. The most noteworthy of all is the newly opened WeChat applet platform.
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