In 2016, it was hailed as the first year of VR. Capital influx, equipment and technology are constantly innovating, and the industry is constantly improving. The world created by VR has entered our real life from the future technology.
This trend is also reflected in the just-concluded 2016 MWCS (2016 World Mobile Congress - Shanghai). At the exhibition, VR has undoubtedly become the focus of the major manufacturers of the mobile Internet industry. Operators, terminal manufacturers, mobile Internet application providers, etc. have displayed VR related equipment, technology and applications on their own booths.
The Gartner report also proves that the VR market will continue to be hot. According to Gartner, VR equipment sales will reach 25 million units by the end of 2018. By 2020, the annual sales of VR equipment will reach 40 million units worldwide, with a market size of about 40 billion yuan, plus content services and enterprise applications. The capacity will exceed 100 billion yuan.
In this regard, Zhongke Chuangda Vice President Yang Yuxin said at the 2016 MWCS that the VR market is indeed very hot, and as the market matures, mobile VR all-in-one devices for mass consumers will become the mainstream of the market.
However, Yang Yuxin also admitted that the various types of mobile VR devices currently in the market are of mixed quality due to the respective capabilities of the vendors. To this end, Zhongke Chuangda has specially introduced the integrated machine reference design for the VR manufacturer, and the SoM core on module (system on module) integrated with the "core board + operating system + algorithm" to ensure the performance of the VR manufacturer equipment. Let VR vendors focus on differentiated content, services, and more. In addition, Zhongke Chuangda also lays out the entire industry chain and comprehensively enhances the VR user experience.
Mobile VR will become the mainstream of the future VR market
Although the devices currently available on the market to provide users with the best VR experience are still OVRus, Samsung, Sony, HTC VR products.
However, Yang Yuxin believes that these devices do not represent the future direction of the market. The first is that their high price does not allow VR devices to be widely used. Secondly, these products require powerful PC device support behind the excellent VR experience. These are unbearable for consumer users. The price of mobile VR devices is much lower than these devices. At the same time, mobility allows users to feel the charm of VR anytime, anywhere.
However, most of the current mobile VR products on the market are in order to seize the market's hasty work. They all adopt the mobile phone + headset mode, and the mobile phone platform is directly applied to the VR. Since the mobile phone is only developed for the needs of user communication, mobile Internet applications, etc., it can not bring true VR audio-visual enjoyment to the user, but instead gives the user an impression of poor experience such as dizziness and overheating.
As the market continues to mature, the competition of manufacturers is intensifying, and the requirements of ordinary users are getting higher and higher. In the next two or three years, the VR all-in-one machine that can bring users a better experience will become the mainstream of mobile VR, Yang Yuxin said.
Create VR industry ecology to help mobile VR enhance user experience
At present, manufacturers of VR devices on the market come from the mobile phone industry, the Internet industry, and the content production industry. However, these vendors are not very good at optical, VR underlying design, software algorithms and other technologies.
To this end, as the leading provider of intelligent terminal operating system platform technology, Zhongke Chuangda has launched a reference design based on the Snapdragon 820 VR (including screen, optical to PCBA, thermal design, etc.) for VR manufacturers. The self-developed VR OS provides a full turnkey solution for underlying driver and energy efficiency ratio optimization, delay distortion motion tracking algorithm, Android M cropping, optimization and upper application and launcher.
For example, this reference design not only achieves low latency of less than 19 milliseconds, but also supports dual-band WIFI, Bluetooth 4.1 high-speed transmission, Qualcomm fast charging technology, etc., and can also be customized for application development. Most critically, VR vendors can use the platform to bring products to market within two months.
In addition, Zhongke Chuangda launched the "core board + operating system + core algorithm" integrated SoM core system (System on Module), allowing VR manufacturers to develop products based on core modules, by simply expanding various types of sensors, Audio, charging and other chips can be quickly configured into a VR all-in-one or a split VR box for fast mass production. At the same time, the core module and VR OS allow VR vendors to focus on product definition and meet the differentiated needs of users, thereby greatly reducing vendor R&D costs and reducing time-to-market.
Yang Yuxin said that the VR solution launched by Zhongke Chuangda not only allows the VR machine to achieve the effects of no stun, immersive experience, but also allows the manufacturer to liberate from the heavy underlying research and development, and concentrate on differentiated content and services. Wait. At present, the VR solution has reached cooperation with manufacturers in China, the United States, Japan and other countries.
Zhongke Chuangda is optimistic about the future development of the mobile VR market and hopes to become a leader in the field of mobile VR. To this end, in recent years, Zhongke Chuangda has been deployed in various fields of the VR industry chain, including not only hardware design, software optimization, but also content production. At the same time, through cooperation, investment and other global VR industry, we are committed to the improvement of user experience and promote the development of VR industry chain together with everyone.
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