Tencent Home Appliances (Zhao Yang) For home appliances, in addition to quality clearance, brand factors also play a crucial role in the purchase. However, after all, "brand" is an empty word. On the one hand, it depends on the long-term quality assurance of manufacturers' products. On the other hand, it depends on the reputation of market consumers. So who can make a big ranking for home appliance brands?
Recently, at the “2015-2016 China Household Appliance Industry Brand Evaluation Results Conference†sponsored by the China Household Electrical Appliances Research Institute, dozens of household appliances brands that look good have become a new focus of attention. After the selection, Haier ranked first in the field of washing machines, air conditioners, and water heaters. Midea has a good reputation in the field of water purifiers and rice cookers.
It is reported that the China Household Electrical Appliances Research Institute officially launched the 2015-2016 brand evaluation of the Chinese home appliance industry from the end of March 2016, covering refrigerators, washing machines, air conditioners, water storage electric water heaters, water purifiers, and air purifiers. Disinfection cabinets, electric pressure cookers, rice cookers and water heaters are ten types of products. Evaluation activities adopt a combination of static and dynamic evaluation methods. The static evaluation is based on the "China Household Appliance Brand Evaluation Index System", which reviews, records, collates, and analyzes the company's various indicators. The dynamic evaluation is based on the independent development of the Institute. The public opinion analysis system and the online consumer voting initiated by Suning official channels, with reference to terminal consumption data, weighted the average brand score of each indicator to obtain the initial evaluation result of the brand, which was evaluated by professional experts in the industry and finally obtained.
2015-2016 China Household Appliance Industry Brand Evaluation Results
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