In the hot download of the "Green Lighting Technology Special Issue" in May, how can you miss it!
LED is called the fourth generation of illumination source. It has the advantages of energy saving, environmental protection, longevity, shock resistance, small size and fast response. It has neither heat nor radiation, small glare, cold light source, safe touch, and is a typical green. Lighting source.
With the enhancement of people's awareness of environmental protection and the promotion of related technologies of the Internet of Things, the LED intelligent lighting industry is growing rapidly. It is reported that the scale of the domestic intelligent lighting market is expected to reach 200 billion US dollars in the next five years. As a leading enterprise in the field of embedded wireless communication in China, what is the view of Qingke on the outbreak of the LED lighting industry? Electronic enthusiast network specially invited Chen Qing, sales manager of Shanghai Qingke, to interpret the opportunities and challenges brought about by the outbreak of LED lighting industry.
Shanghai Qingke Sales Manager Chen Jian
Blue ocean of semiconductor manufacturers
In traditional LED lighting, LED chips, drive power supplies, and heat sinks are the three major factors in product quality. With the increasingly "intelligent" LED lighting, LED lighting began to transition from the functional phase to the intelligent phase, and finally to the smart phase. The two transitions in these three phases are based on the "networking" and "perception" of LED. On the basis of. “The basis of 'networking' and 'perception' determines the upper-level commercial buildings in the LED lighting market†Chen Jian concluded.
In the process of "two transformations", which semiconductor companies can get a share? Chen Jian explained: First of all, the promotion of "networking" is inseparable from the communication IC and MCU manufacturers to provide corresponding solutions, the various protocols required and the ease of use of the agreement are the basis of product popularization, and secondly, in "perception In the process of development, it is inevitable to use various types of sensors. It can be seen that sensor manufacturers will play an important role in the LED lighting market.
At present, there are many types of products in the LED lighting market, and the shipments are large. There are still many companies that do not understand the choice of industry standards and related communication protocols. In addition, changes in the external environment, cloud computing, mobile Internet, and sensor technology are developing rapidly. For enterprises, choosing an inappropriate technology platform may lead to a wrong shift in the strategic direction of the enterprise. Therefore, the popularity of intelligent lighting needs to be achieved through the common development and progress of the entire horizontal and vertical industrial chain.
Unparalleled advantage
As mentioned above, LED intelligent lighting is based on product controllability and intelligence, not only to meet the needs of people to obtain light, but also to create a green, environmentally friendly and intelligent lifestyle. Intelligent lighting combines the most advanced technologies such as communication, sensing, Internet of Things, cloud computing, etc., so at this point, semiconductor manufacturers have greater advantages than traditional lighting manufacturers.
The LED lighting segment can be classified into commercial lighting, home lighting, office lighting, outdoor lighting, etc. Each time a suitable application direction is determined, it is necessary to understand the precise positioning of the market segment. Qingke digging a variety of application scenarios in various market segments, from application scenarios to technical and commercial aspects, through the reverse of the scene plus the product manager's way of thinking, is enough to explore and obtain market opportunities.
Compared with other competitors, Qingke provides a total solution. From the perspective of the LED lighting industry chain, power supply drivers, communication IC modules, APP, Cloud, and commercial channels have met customer requirements to the utmost extent. From a hard point of view, Qingke has always been adhering to the view that a good wireless application technology needs to be reflected through a good hardware carrier. Through the industrial-grade, re-developable, minimalist EasylinkTM one-button network optimization logic, perfect RF performance guarantee and stable first-hand advantage of large-scale Cost Down space, Qingke has gradually harvested fruit in the LED market. From a soft perspective, from technology, business consulting to artifact APP, Cloud ecosystem, to complete industry chain solutions to create access channels, from the brand, technology and channels to achieve a comprehensive layout. In general, the leading edge of Wi-Fi technology and industrial integration capability is the core competitiveness of Qingke in the LED lighting industry.
Qingke's "linkage"
The word "intelligent" is like an unexplored gold mine in the eyes of today's semiconductor manufacturers. It is the future development trend, leading people to explore and develop. Almost all semiconductor manufacturers try their best to seize more. More "mountain", tapping more "gold". Similarly, the field of LED lighting is not immune.
In the ever-changing field of LED lighting, how does Qingke position itself? How to build your own LED industry chain? Chen Jian said that Qingke only wants to become a link in the entire LED intelligent industry chain. By integrating the resources in the industry chain to promote the development and popularization of intelligent lighting, LED companies can use LED communication technology to connect LED lighting products and APP. , Cloud, to create a commercial structure, to help competitive LED manufacturers to build a complete LED industry chain.
From this point of view, Qingke is more like a link, integrating relevant resources, paving the LED intelligent highway, thus promoting the development of LED intelligent lighting industry.
—— This article is selected from the high-end interview column of the “Electronic Lighting Technology Special Issue†in the e-family network in May. Please indicate the source, please do not investigate it!
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