Around the contention for Internet TV content broadcast control, the two major ministries and commissions of radio, television and industrial information have started a new dark battle under the circumstance of deepening of "fight." Not long ago, the State Administration of Radio, Film and Television issued an internal notice to strictly control the rapidly developing Internet set-top box. Among them, it is clearly required that the relevant Internet via the set-top box must be organized by the local radio and television department in accordance with the requirements of the triple play. At the same time, before the license is issued, all video sites are strictly prohibited from cooperating with companies that "illegally develop Internet TV services."
The reporter learned from insiders that the original wind claimed that the first set-top box licenses will be issued in May this year, and then may be delayed due to "mutual pinch" between ministries and commissions. With the introduction of the new regulations, many players are not optimistic about it: "This tight spell is too difficult to execute."
SARFT banned "black box"
In an electronic scan provided by a terminal manufacturer, the reporter saw that the SARFT's determination to control the Internet set-top box is very obvious.
According to the notice, if the Internet provides audiovisual program services to TV terminals via set-top boxes (DVD players, etc.), they must be organized by the radio and television department in the approved pilot cities in accordance with the relevant requirements of the State Council on promoting the integration of the three networks. Before the State Administration of Radio, Film and Television did not open the permission to provide audio-visual program services to TV terminals via set-top boxes (DVD players, etc.) through the Internet, each licensed website is strictly prohibited from engaging in related businesses, and may not illegally develop Internet TV services as a content provider. Companies to cooperate. At the same time, the State Administration of Radio, Film and Television also requested that websites that are engaged in the Internet audiovisual program service business with TV as the receiving terminal should be rectified immediately, the Internet TV platform should be closed, and all publicity and sales activities should be stopped.
For the contention of Internet TV content broadcast control, the game between radio and television and industrial credit has never stopped. In August 2009, when all TV terminal manufacturers joined the Internet tide and pre-provisioned Internet content in TV, the State Administration of Radio, Film and Television quickly issued a ban requiring TV manufacturers not to "produce and sell themselves". , BesTV and other licensed content broadcast and control platforms can only cooperate with each other before they can be marketed.
Han Xuemin, the head of the VOD business of Exciting Network, told reporters yesterday that the new regulations will have little effect on most certified video sites. "Jiangwang has always provided content to broadcast control platform licensees, and has no cooperation with TV manufacturers and set-top box manufacturers."
However, some insiders said that several domestic video sites are still heading for "leapfrog cooperation."
"Undocumented" set-top box identity is awkward
Until the notice was issued, the State Administration of Radio, Film and Television has not approved any unit to provide audiovisual services to TV terminals via set-top boxes via the Internet. For the various Internet set-top boxes currently on the market, their status suddenly becomes very awkward.
Earlier, the video website LeTV announced a high-profile "cloud video ultra-clear machine", and Youpengle also launched similar products, all of which are set-top boxes installed on TVs. Jin Jie, vice president of LeTV, once said that it is expected that the sales volume of the terminal will reach tens of thousands this year, and the cooperation client will reach 1 million, and the target of next year is to add 300,000 terminal sales.
But with the introduction of new regulations for radio and television, LeTV has also rapidly changed its caliber. The person in charge said in an interview with reporters yesterday that the set-top box is currently not in the trial stage because it is not yet licensed, and it is only for some users to experience it first. "Although it is charged, it is only for testing and has no profit appeal."
According to a person familiar with the matter, the reason why LeTV and Youpengle were high-profile was that according to the "above statement", the industry originally thought that the first set-top box licenses could be issued in May or June this year. "The situation has changed since then, and it is unresolved until today. Perhaps because the market is too big and too chaotic, the radio and television have to be cautious."
Regarding the tightening of the control of the State Administration of Radio, Film and Television, Wu Chunyong, an expert in the radio and television industry and the editor-in-chief of Convergence Network, said in an interview with the media that this is a blow to terminal manufacturers. "If you need to get a license and get a license, this will undoubtedly increase operating costs, especially for some emerging manufacturers."
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