Analyst: iPad seizes 1 ~ 20% of Netbook
For the iPad device of Apple, DIGITIMES Research estimates that if the iPad ’s sales in 2010 will reach 5-11 million units, together with DIGITIMES Research ’s estimated 2010 sales of 39.2 million Netbooks It can be seen that the iPad will quickly occupy this newly emerging medium-sized networked device market segment with a market share of 10 ~ 20%, which is much higher than Apple's market share in NB (about 6%).
According to Jian Peiping, a senior analyst at DIGITIMES Research, the current lowest-priced iPad model is 499 US dollars, which is far lower than the generally estimated 700-1,000 US dollars in the market, and Netbook is currently generally around 350 US dollars. This price strategy is Apple. One of the key strategies to win the iPad.
Jian Peiping pointed out that regardless of the hardware and software specifications to applications and services, iPad and Netbook have very different developments, but Netbook has been regarded as a low-cost laptop (NB), Microsoft (Microsoft) Windows operating system It has a certain influence, and some consumers still buy Netbooks only for Internet access, especially iPhone users use Netbooks more eagerly than PC and Mac users, and then provide an entry point for sharing this market with iPad, which has Apple ’s rich network application platform. And this network platform foundation will also make iPad the most abundant medium-sized networked device (between smartphones and NBs) for network applications.
However, because a certain percentage of Netbook users regard Netbook as a low-priced NB, Jian Peiping believes that the Netbook, which is positioned as a low-priced NB or a second NB, will be saturated in 2010, and will account for about 15% of the overall NB market. The matching of iPad tablet shape and service will be a product and business model with great potential. It is also the Smartbook concept product proposed by the ARM camp in response to the rise of the Netbook market in mid-2009. It is the most worthy development direction, but the current Smartbook Industry chain will bear the brunt.
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