Lighting fixtures shrinking, lighting industry R&D new way out

China has become the world’s largest producer and exporter of lighting appliances. Currently, the world produces 4 billion lighting products each year, while China’s manufacturing accounts for 90% of the total.

However, since 2008, due to the impact of the national macro-control, real estate, building materials and other industries have been subject to certain restrictions, as the lighting industry in these industries is also affected.

According to the reporter's understanding, as China's traditional manufacturing advantages have gradually declined under the pressure of increasing raw material prices and increasing labor costs, the export of lighting products has been shrinking. “Especially, companies operating in the North American market have a low operating rate this year.” .

Lighting industry faces reshuffle

This year's lighting industry is facing a grim situation. Yin Yin, vice president of Huizhou NVC Optoelectronics Technology Co., Ltd., told reporters that some of the lighting industry's small-sized enterprises, mainly processing, have experienced difficulties this year. Even larger companies, if blindly expanded, will find themselves in a difficult situation.

In such a difficult period of development, the lighting industry is facing a pattern of reshuffling. Because the basic environment of the lighting industry is a relatively fragmented industry, all companies only occupy a small share of the industry. In such a difficult period of development, the lighting industry is facing a pattern of reshuffling. Yin Hao firmly believes that competitive companies still have great development prospects.

He believes that this year the government has introduced a variety of policies and finances to support and subsidize energy-saving lamp technology. The funds invested by the government are abundant. At the same time, customer demand has also turned to energy-saving and environmentally friendly products. All lighting companies have spontaneously and consciously shifted their research and development focus to energy-saving technologies. For companies that originally had an environmental product line, it brought greater development opportunities.

The lighting industry's existing product focus has also turned to environmental protection, with an increasing proportion. NVC Optoelectronics Technology Co., Ltd seizes this development opportunity and increases the sales of outlets in second and third-tier cities. From the previous year, it has 1,500 sales outlets across the country and 600 this year. In the first half of the year, its sales reached 3 to 4 times the industry average. .

Want to play "create" cards to get out of trouble

The government currently regulates the lighting industry through various policies, including energy efficiency labels and energy-saving subsidies, and advocates the use of energy-saving lamps.

In this context, NVC Shanghai R&D Center was officially completed on July 8th, and the newly-developed energy-saving lamp will be launched at the same time. Yin Yin said that this will be the best energy-saving lamp product in the Chinese market, but it is only targeted at mid-range prices.

Yin Hao said that the development of Chinese companies mainly lies in trade, manufacturing, and research and development. The Shanghai R&D Center is an important move of the company in terms of development and research. “It will speed up NVC's R&D speed for new products and seize market opportunities”.