Mobile phone play projection concept product differentiation highlights!

If a new product lacks concepts, it is very difficult to awaken the potential cognitive desires of consumers. In the face of fiercely competitive limited market share, too many excessive homogenized products have severely restrained their growth. This is like confined to the competition in the existing market space of the Red Sea Strategy, and cannot think of how to further expand the blue ocean strategy. We believe that differentiation is the basic strategy that leads the opponent, and the specific expression of differentiation first depends on whether the product you produce has a certain soul or concept. A conceptual product is a product with a unique sales proposition (USP) or a product with a unique concept of consumption. Successful concept product promotion can not only enhance the brand image, but also bring huge economic benefits to the company. Therefore, it is adopted by various companies. From the current point of view, many mobile phones have begun to play the concept of projection, injecting creative ideas into products, attracting consumers' attention and enhancing consumer awareness.

The concept of putting the phone on the hand has been around for some time, but now a new concept has emerged that will make the phone work on your hands. This design is the iPhone. This design is called the iPhone's next G concept. The device is basically a wrist strap with a mini-projector. The projected image from the projector is displayed on your hand and instantly becomes a touchpad. In your wrist band holds, of course, the band holds basic functions like access to text messages, phone buttons, and power buttons. The projected image will have all your extra applications and give you a bigger play than the wrist strap.

The industry's first! Samsung Android projector phone

Samsung Galaxy Beam Projector Phone

As the first Android phone equipped with projection function, Samsung Galaxy Beam has a powerful configuration, including Android 2.1 system, 1G MHz CPU, 3.7-inch Super AMOLED display, AGPS, WIFI, 3G network, Bluetooth 3.0 and 8 million pixel camera and so on.

In terms of projection performance, the Samsung Galaxy Beam has a built-in DLP microprojection unit with a resolution of WVGA (854×480) and a projection brightness of around 6-9 lumens. Since the RGB LED is used as a light source, the color performance is good, and a 30-50 inch screen can be shot in a good light-shielding environment. Prior to the release of Galaxy Beam, the projection handset market had been lacking support from big-name manufacturers, and the eXpo handsets previously introduced by LG needed external accessories to support projection capabilities.

The invisible function of the dual-projection Mozilla concept mobile phone The concept phone of Mozilla Mozilla, the developer of Firefox, has finally been shown. In the early days, Mozilla released a plan to develop a mobile phone. Although this concept of mobile phones has surpassed the concept of mobile phones The conceptual design of time and space, but it falls into reality in many technologies, it can be seen that such a concept product is not impossible to achieve, but the overall cost is high, and the difficulty of research and development is unavoidable.

The phone's slim, sleek design eliminates the physical keyboard. The front of the camera is almost a full screen. The camera's back has a built-in 8-megapixel camera and a Bluetooth headset embedded inside. The mobile phone is equipped with a 3.5mm professional headset jack, and the lower end is a miniUSB interface. This concept phone is codenamed Mozilla Seabird. It supports gesture control and can perform panning, zooming, and other actions on the screen.

In addition, Mozilla Seabird uses a dual projector design, the phone can project a virtual display and keyboard, the projection keyboard can be controlled and input, etc., this phone has a wireless charging function, currently developed a lot of High-end communication technology is integrated into this product, which is also the charm of this phone.

This shows that the unique advantages of the above products are very clear, and the concept has also been persuasive and targeted. From this point of view, as a concept product, it has its own unique connotation and technical extension. Apart from highlighting its own advantages through differentiation, it also stands on the side of humanity and challenges the consumer with its own core competitive advantage. Opponents are attacking the city and fighting for greater market share.