What strategies do you need to make to win the market?

What strategies do you need to make to win the market?

Release date: 2017-08-01 Source: Big lighting network share:

The market has always been cruel, and it is obviously not enough for a business to rely on a single insistence to win the market. So how do you make the right response strategy for market changes? Lin Encheng, general manager of Guangxi Aolong Plumbing Sanitary Ware has his own opinion. In this issue, let's listen to his opinions.

        I have been in the hardware industry for 8 years and continue to make products better.

Today, I have been in the hardware industry for more than 8 years, operating sanitary wares, hardware accessories and other products. The brands include Wuyi Sanitary Ware and Expo Bathroom. The annual turnover is about 20 million yuan. In the bathroom series, I am a shareholder of the manufacturer. This is an advantage, self-produced and sold at a high cost.

I am now entering Guangxi Industrial Equipment City. As a new starting point for development, I will share resources with partners and make products and services. The hardware industry pays more attention to service, communicates more directly with consumers, and has higher frequency. This requires us to continuously improve the service level and let consumers use good products.

My understanding of services is related to the experience of entering the industry. As a post-80s, like many entrepreneurs, there have been development opportunities and difficult bottlenecks. In the company's development process, I was most impressed by the first year of my arrival in Nanning. At the beginning, I had no customers, no resources, and insufficient funds. In order to open up the market, I took an electric car with information and samples to visit the whole city. I did not miss an area, a shop, a shop to visit, but only a few customers reached cooperation, with increasing investment time and capital. The pressure on the psychological pressure is also increasing.

        With perseverance to overcome the difficult period, the service always has a high standard

In the process, I once thought about giving up and wondering if I was in the wrong industry. However, after some ideological struggles, I decided to continue to visit customers, run outside during the day, and come back to finish the evening. In this way, I have been persisting for half a year, my business has gradually increased, and the number of customers has increased. I have achieved a virtuous cycle and finally survived the difficult period of entrepreneurship. With a stable platform, I have developed one step at a time.

Because of this experience, I feel that every opportunity is cherished, and the needs of customers are the source of our development. Now, we are distributing in the urban area, the service is in place, the customer needs to replenish temporarily, and it is delivered to the designated place across Nanning. We will use the electric car to deliver it on time, regardless of the big order, small order, service regardless of size. Unify high standards.

Entrepreneurship is a kind of practice in life, and every entrepreneur insists on his own dreams. A dream is a spiritual pillar. I agree with the spirit of not admitting defeat, because love will fight to win. Don't give up any industry that doesn't stick to the final step. The hardware industry is closely related to the daily lives of ordinary people. Businesses must adhere to the correct values, product quality should be excellent, and at the same time be cost-effective, and create a sustainable business model.

        Respond to new changes in the hardware market, products and services must be in place

The network platform has a certain impact on the hardware channel management. As an industry practitioner, we must understand and understand in depth, and treat the network platform as an emerging tool to improve channel management. I am now stationed in Guangxi Industrial Equipment City, and I am also upgrading channel services and improving physical operations. Now, we have established a hardware chamber, and we also have a large platform for Guangxi Industrial Equipment City.

Nanning is developing very fast now, and the demand for hardware products is also growing. The location of Guangxi Industrial Equipment City is the intersection of Metro Lines 2 and 3, and there are mature business districts around the project, close to stations, high-speed railway stations, high-speed intersections, logistics parks, e-commerce industrial parks, software parks, high-tech zones, etc. We need all the hardware industry's support, and we can use it in the future.

For new market changes, we work together with dealers to learn and explore, think about what consumers think, and insist on products and services in place. I am supportive of the "China Hardware and Power Channel Alliance", because it will promote the development of the industry. The hardware channel has a wide coverage, the channel is elongated, and the community is deep. If you want to run a business, the hardware industry practitioners can have a warm harbor. Everyone encourages, shares success and shares the wind and rain.


Label: What strategies do you need to make to win the market?

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