Domestic digital players, HIFI, smart headphones, power amplifier equipment, especially digital players have ushered in a collective outbreak of domestic brands. Among entry-level and thousands of high-end digital players, domestic brand products account for a large proportion. In addition to the advantages of domestic brands in terms of domestic earphones, amps and decoders, it also shows a trend of product diversification.
Domestic digital products can be said to make domestic consumers love and hate because they are cheap and affordable, and many domestic mobile phones, TVs and other domestic brands have exaggerated the quality of products many times, and promoted with the concept of supporting domestic products. Consumers have also made many people pit. This may make domestic consumers have a cheap and negative impression on all domestic digital products.
Audio brand development status: domestic brands collectively showing explosive growth
It is undeniable that some domestic products in the audio industry once did represent low prices and low quality. Especially the earphone products are full of cottages and fakes, which really pits consumers. Various personal DIY earphones and high imitation products are emerging one after another. Their common feature is that they can be compared with XX products, or they can be second to second universe, which is not evasive at all. Although personal DIY headphones are not necessarily low-quality goods, most of them lack relatively standard manufacturing specifications and tuning technology. Whether they sound good or not is a matter of luck. Many friends who are just beginning to pay attention to headphones are often treated like this. Attracted publicity, and the first step was a detour.
In recent years, the development of the domestic audio industry has become much healthier. Not only have many entry-level products of conscience with standardized production cut off the market of DIY and high imitation, but also many brands have no choice and other domestic digital The product has the same cost-effective route, but focuses on product quality and sound performance, and actively promotes the product overseas. Excellent domestic headphones and digital players have also become more and more.
Getting started with high-endToday, HiFi is not just an area where enthusiasts can get involved. In recent years, the fiery domestic HiFi market has exceeded the expectations of many people in the industry, especially portable digital players have ushered in a collective outbreak. Although the operation promotion of each brand is indispensable, the main factor is that the product quality of domestic brands has been recognized by consumers, and the price of entry HiFi products has been squeezed to a relatively low level, so more people You can also experience excellent sound performance.
In the digital player products of about one thousand yuan, we can find that the number of domestic HiFi digital players is much higher than that of overseas brands. The author has also experienced many products at this price point, which can indeed be said to be better than the sound performance. Overseas brands are just not perfect enough in terms of product functions and details. From the perspective of recent new player products, this problem seems to be improving.
The number of domestic digital player reviews exceeds the same price overseas brands
In the thousands of high-end digital players, domestic brands have not fallen, and products of domestic brands such as Shan Ling, Kaiyin, HIFIMAN, and Fei Ao account for a large proportion, and Fei Ao, which sells better The number of reviews of X7 in Jingdong Mall has exceeded most other players of the same price, second only to the Sony D100 recorder that was launched earlier. Among the products of around 10,000 yuan, Letu, HIFIMAN and other brands can also have a place.
1MORE Lightning headphone
FIIL smart headphones
In addition to digital player products, the number of domestic earphone brands is gradually increasing. Especially for entry-level products, users who choose domestic brands also account for the majority. In fact, most of the earphones of overseas brands are manufactured in China, or are directly contracted by domestic brands, so it is more appropriate for consumers to directly choose products of domestic earphone brands. Compared to digital music players, the development of headphones is more diversified, not only in terms of sound, but also in terms of functionality. Among them, Wanmo ’s digital headphones and FIIL ’s smart headphones are very representative products.
You can see them on more occasionsIf you often participate in activities such as audio shows or auditions, you will find that domestic brands exhibited at the show have become the main force. In addition to the previously mentioned digital players and conventional earphones and earphones, customized earphones, amps and decoders also accounted for a certain proportion. At the Z · HiFi experience meeting held by us last month and the previous Guangzhou Headphone Exhibition Many such products have appeared.
At the audio experience meeting, fans will experience NF Audio earplugs
Of course, this type of audio show is usually only focused on by enthusiasts, and ordinary fans may not have much interest. In fact, we can also see the headphone brands from China in the large-scale original professional music programs such as China's new song that are highly concerned in China.
Domestic brand QDC headset products (Source: QDC official website)
Musicians use QDC headphones for program recording
In the show, the earplugs worn by the players, mentors and presenters are all provided by the domestic brand QDC, which allows us to see domestic brand products in more focused occasions, and also shows that QDC products can also be singers. Provide excellent monitoring effect and clear voice feedback when singing.
Write at the end:The products launched by domestic audio brands in recent years can be said to be a positive case for many domestic digital products. It proves that domestic products do not necessarily have to choose low-cost product strategies to attract users. At the same time, one new product after another has also affected overseas brands. In addition to products with more than 10,000 yuan, competitive domestic products will appear in other price segments, and this is also the most needs. Now the domestic audio industry is thinking about a good direction of development, such domestic products are still worthy of support.
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