The traditional TV industry was once neglected because of the rise of Internet terminals such as computers and smart phones. But in the past two years, as the Internet companies such as Xiaomi and LeTV cut into the smart TV field, this industry has again become the focus of the industry. PPTV, as a domestic video site that has cultivated more than a decade in the field of video, took advantage of its marriage with Suning last year, and also entered the TV eco-industry in a timely manner, and achieved a wrong result.
Since the release of PPOS in April 2015, PPTV TV has achieved great success in Suning's crowdfunding channel, especially copying the price of LeTV and Xiaomi's similar products. Today, PPTV has launched a "killer" 4K in Beijing. Smart TV new 65C2. The biggest feature of the TV is the low price, for only 3999 yuan. The first company to pull a 65-inch big screen into the 4000 or less is expected to start selling in Suning's online and offline stores in August.
PPTV calls this product "God of War" and wants to make it possible for millions of families to afford high-quality 4K TVs and popularize large-size TV audio-visual enjoyment for mass consumers. As a contrast, most of the 65-inch 4K TVs are priced around RMB 10,000. This price is indeed very deterrent.
According to reports, PPTV-65C2 uses a 65-inch four-color 4K IPS hard screen, resolution of 38402160, the overall use of a black narrow frame design; equipped with a dual-core 1.5GHz Mstar 6A638 Cortex-A53 processor, Mail - The T720 MP2 dual-core GPU with 1GB+8GB of memory has H.265 decoding capability, which is generally of medium mainstream level. On the system, the PPTV-65C2 uses a PPOS system based on the Android system, adopts the cross design of the interactive and hovering UI, and the human-computer interaction performance is also very convenient. Chang Jiang, vice president of Poly, said that the smart TV industry itself is still in the initial stage of development, the entire Internet TV ecosystem is not yet mature, each product, content is difficult to have essential differences, PPTV on the one hand need to make up for their content and ecological The lack of; on the other hand should make full use of the resources and advantages Suning brings, so that ordinary owners surname can afford smart TV products television. For consumers, the concept of buying TV is changing. Once the hardware configuration, display technology, and operating capability are the most important factors for consumers to purchase, but the TV terminal configuration is increasingly difficult to open up the gap between the same price. Under the circumstances, "content" is becoming the primary consideration for consumers when they purchase television. The content camp of pptv TV is very luxurious, there are a lot of homemade content, copyright acquisitions, other opponents can not be copied in a short time.
Chang Jiang revealed that PPTV’s capture of the “World of Warcraft†movie’s exclusive Internet copyright cooperation is the best evidence that the media has continued to invest in content. In addition, Juli Media also developed the only genuine sports application on the nation’s first TV--cibn poly sports. In the consumption ecology of the whole family's Internet, sports content has always been a very heavy consumption scenario. Sports events are also the most vigorous content for live broadcast. According to reports, the live broadcast of sports events has always been the trump card of pptv TV. La Liga, Champions League, and a series of global football matches have brought high-quality live viewing experience to domestic fans. Chang Jiang believes that PPTV is not only relying on prices to open up the market in the field of smart TV, but mainly relying on the advantages in terms of team, license, technology, content, channels, etc., to make high-quality 4K TVs for millions of households. Brand.
There are good hardware and display effects, of course, with a rich content resources, the combination of software and hardware can play the greatest value of a TV. In terms of content, it is recommended to install a sofa butler - the sofa butler is a third-party app store designed specifically for smart TVs, Android box users, carefully providing television, box users with high-quality television exclusive version of the application, including with live Or on-demand video and audio and video software, various types of recreational competitive video game software and daily office entertainment management system management tools. Click to download PPTV 65C2 installation method
There are good hardware and display effects, of course, with a rich content resources, the combination of software and hardware can play the greatest value of a TV. In terms of content, it is recommended to install a sofa butler - the sofa butler is a third-party app store designed specifically for smart TVs, Android box users, carefully providing television, box users with high-quality television exclusive version of the application, including with live Or on-demand video and audio and video software, various types of recreational competitive video game software and daily office entertainment management system management tools. Click to download PPTV 65C2 installation method
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