Fan companies start playing high-end

Affected by the continuous release of red high-temperature warnings throughout the country, electric fans, air conditioners, and air-conditioning fans have ushered in the sales season. When interviewed by stores, Beijing Business Daily found that in the traditional white and black industry, the fan industry has been quietly advocating energy conservation and environmental protection. At the same time, the electric fan industry has been quietly upgrading its industrial structure. The medium and high-end products gradually dominate the market. Intelligent, customized electric fans are beginning to emerge.

Hundreds of products disappeared

Fans are tearing down low-priced labels, and the era of fans with 20 yuan and 40 or 50 yuan is gone forever. Beijing Commercial Daily reporter visited a number of chain stores in Beijing recently and found that the price of mainstream fan products based on Midea and Emmett is generally over 200 yuan, and the retail price of products under 200 yuan is only a few of them. Fans below the dollar are even less visible.

"There is no 40-yuan electric fan, and you go to the internet to look for it. Some miscellaneous brands should still be there." A salesman of a large and medium electric fan product told Beijing Daily that in recent years, the price of electric fans has been rising. Trends, 200 yuan products are currently the best sales. Beijing Commercial Daily reporter logged in Tmall Electric City found that as of June 2nd, the highest sales model of electric fans for 30 days was a certain brand product, priced at 199 yuan, the price is far lower than 100 yuan of low-priced products.

For this phenomenon, industry experts attributed it to the improvement of consumer awareness and the shift in consumer attitudes. According to Hong Shibin, executive chairman of the China Home Appliances Commercial Association Marketing Committee, with the overall development of the national economy, consumer awareness of consumption has become more mature, and more emphasis has been placed on product quality. It is no longer confined to the initial lowest price choice but more hopes to purchase some. Safe, environmentally friendly, energy-saving products. The consumer's consumption orientation is no longer excessively dependent on price, and more emphasis is placed on product quality and safety, brand value, and improvement in operational comfort.

Smart fan landing market

In addition to the rise in the average price of the industry, as the fan of traditional small home appliance products, it is also innovating and upgrading in the direction of intelligence. It is understood that as early as the end of March this year, Emmett launched the industry's first App DC Inverter fan. Compared to traditional electric fans, App DC inverter fans have a total of 32 wind speeds. Users can download App applications on their mobile phones to customize various types of fans, including wind changes, air volume, and so on.

Beijing Business Daily reporter also saw this product during the visit to the store, but also attracted a large number of users to experience. Ding Hehua, deputy general manager of Amy Electronics (Shenzhen) Co., Ltd., told the Beijing Commercial Daily reporter that the App DC inverter fan is a new product this year. It has just been launched and the market has responded well. Purchasers are relatively concentrated, mainly urban young users.

In Ding and Hua’s view, the intelligence of home appliances is to provide consumers with a more convenient and comfortable living environment, allowing home appliances to break away from the most basic functional level. Intelligentization is not only suitable for home appliances such as color TVs and refrigerators, but also applies to small home appliances such as electric fans. Now that the entire home appliance industry is upgrading, the competition in the electric fan industry is no longer confined to the competition of basic functions. App DC frequency conversion fan is to provide users with customized services, to the wind design and customization rights to the user.

In addition, the Beijing Commercial Daily reporter learned from Emmett that the intelligent electric fan is just an attempt of Emmett. Next, it hopes to connect all air-related products such as exhaust fans, air purifiers, heaters, etc., through intelligent means. , To create artificial intelligence home environment.

Energy conservation is still the subject of industrial development

According to the data, as early as 2009, China’s electric fan market exceeded 50 million units. In recent years, the electric fan industry has been growing, and the market scale has stabilized between 50 million and 60 million units. In terms of market share, according to China's nearly 1.4 billion people and 250 million households, each household has an average of 2 electric fans to calculate, that is, a huge market of 500 million units, not including office areas and public areas.

The extremely large market share makes electric fans relatively low in energy consumption, but it is also necessary to increase product energy efficiency. It is understood that as the air conditioning, refrigerator industry, the use of more common energy-saving technologies, DC inverter began in 2011 into the electric fan industry. Ding Hehua told the Beijing Commercial Daily reporter that ordinary fans use about 20-40W power consumption, while the use of DC inverter technology Emmett fans use the lowest wind power when the energy consumption is only 2.34W. According to the minimum air volume, if the user only uses 8 hours per day, then 1 kWh can be used for 52 days.

Industry experts generally believe that energy conservation and environmental protection will be a long-term issue for the development of China's home appliance industry. Hong Shibin said that as a country with a large population, home appliance products with the family as a unit, it is difficult to ease the amount of possession for a long period of time. This attribute determines the necessity of energy conservation.