The outbreak of the cloud: Baidu revealed the direction of intelligent hardware

If GMIC 2014 is destined to be a "future meeting", then for the smart hardware of the conference, the "future" that is constantly mentioned will be that after the concept has just been put into place, the intelligent hardware will be Give more meaning. As for the general direction and trend of the future of hardware, the author is more clear after listening to the speech of Bai Zhenyun's chief architect Hou Zhenyu.

After the industrial chain, think about the ecological chain.

At present, the development of intelligent hardware is more limited by the limitations of the industrial chain and cannot be implemented. The upstream end includes hardware elements such as flexible screens, sensors, processor chips, batteries, and FPCs; the middle reaches are mainly software and hardware systems for voice interaction technology, receivers, touch modules, and body-related products; and downstream is a foundry company. And most of the finished products manufacturers, the main business includes appearance and functional design, experimental development, and then open molds, custom products for assembly, development of related software (including mobile and cloud). Every link is in the "innocent" stage.

In the future, as the industry chain matures, hardware may have to think more about the ecological chain. According to Hou Zhenyu's introduction, Baidu has been committed to platform and interface, relying on the dulife platform to connect health service providers on the service layer, connecting Baidu cloud storage platform on the data layer, and connecting multiple hardware manufacturing devices on the device layer. Manufacturer. In this way, Baidu has formed a smart hardware ecosystem that provides professional health solutions by service organizations, big data mining for users to customize, and finally to the user information through wearable smart devices.

This kind of thinking has been handy in the era of smart phones. Apple is the most profitable and profitable in terms of energy consumption. At the same time, competitor Samsung is also building control of the ecology from the development of Galaxy Gear (independent application store) and TIzen.

This is the concept that most hardware does not currently have, but in the future it must be a new "moat".

Of course, the author is more willing to see that this platform is a platform that can build an intelligent hardware ecosystem through its own openness, adhering to the spirit of openness, sharing, equality and cooperation, rather than each other, lacking a unified game. rule. As Baidu said, to build the Baidu cloud ecosystem, as long as the hardware vendors that meet the core interconnection standards agreement, can join the Baidu intelligent hardware platform.

The meaning of cloud computing and big data feedback

At the GMIC conference, Hou Zhenyu believes that “the changes in the hardware field are not simply hardware itself, but a comprehensive transformation of hardware + cloud services + business models.” The form of smart hardware devices is products, but more needs behind them. With the ability of the cloud, and the core "soft power" of Baidu's accumulated big data and storage capacity, machine learning.

There are more and more indications that wearable smart hardware represented by sports bracelets is only a phased solution. In the short term, it does have a certain market space. If there is no "soft power" behind it, it will be eliminated in the long run. This "soft power" is rogue big data and cloud computing capabilities. The author believes that the outbreak of the cloud will become the most critical representation of the future of intelligent hardware.

In fact, as early as last year, a wristband released after the financing of the official micro-announcement can also find this sign - "Next, will focus on software and data services, and strive to build a big data platform to create more value. "For the hardware, the word is not mentioned in the statement.

Imagine, is it true that the pair of cold ice and ice data collected by soft and hard joints tends to be simple analysis suggestions really what the user wants? Is the final outcome of unloading big data into the cloud to be static?

Insufficient accuracy, the immature analysis algorithm after data collection, it is difficult to bring substantial value to users, the current shortcomings are once criticized by the skeptics. So how do you solve this problem?

According to Baidu's cloud design ideas on smart hardware, Baidu currently has a complete cloud storage database. Through the analysis of big data mining of the database, it can provide users with accurate technical support. Users who purchase smart hardware devices upload personal data. To the cloud, Baidu Dulife will collect multi-dimensional health data clusters through smart devices, and the hardware manufacturers with cooperation will push the data to the users to push corresponding health life suggestions, including fitness plans, weight loss recipes, etc., to their physical data. Professional in-depth interpretation and provide personalized and accurate health solutions. Baidu's huge user base and traffic advantages will be the guideline for online promotion and sales of partners.

Please pay attention to the word "precision" that I emphasize, which must be based on Baidu's powerful cloud computing capabilities. Li Yanhong, who has been born in technology, has always emphasized the meaning of “cloud”. The health data collected by intelligent hardware port is the deep exploration of Baidu mobile “cloud+end” mode and the further improvement of Baidu mobile cloud ecosystem.

Mining opportunities in several vertical areas

Perhaps the vertical field is a breakthrough in wearable smart hardware.

According to the "2012-2013 China Wearable Device Market Research Report" released by iiMedia Research, it is estimated that by 2015, the market for wearable devices in the Chinese market will exceed 40 million units and the market size will reach 11.49 billion yuan. Subdivided into various fields, market applications such as sports health, recreation, smart switches, medical health and other market applications have taken the top four.

In accordance with this trend, Baidu is currently aiming at and layout the two areas of human health and smart home with a foresight. Baidu has long been concerned about the combination of cloud computing and health services, and launched the dulife smart hardware brand to open up the intelligent and healthy life of Chinese people. Baidu’s own service platform has accumulated a large number of users. The behavior data of these users on Baidu has an extremely important value for the health-only hardware. It is not only the wearable devices that have been launched yet, but also the future smart home field. Users and equipment manufacturers can get the data they need.

The author speculates that as Chinese people pay more and more attention to physical health, the healthy cloud industry chain based on Baidu cloud is likely to become a model industry chain of the intelligent hardware industry.

After all, the first wave of smart hardware and technology is just to fall into the ground. The next step is a big change that is truly disruptive. I believe that in the near future, smart hardware will definitely bring this era of Internet of Things. More surprises and beauty

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