MediaTek Co., Ltd. announced that it will launch the world's first single-chip solution supporting 120Hz polarized/shutter 3D technology at CES: The International Consumer Electronics Show, providing consumers with more stunning 3D vision. Experience, and at the same time introduce a new generation of smart TV chip solutions, set off a storm of "living room revolution." This solution not only greatly increases the speed of wireless links, but also makes the transmission quality more stable. MediaTek is committed to helping its global customers launch a new generation of 3D and smart TVs with innovative technologies and services to strengthen its leading market position.
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In 2010, it was called the first year of 3D and smart TV in the industry. According to the latest report from DisplaySearch, global 3D TV shipments will reach 3.4 million units in 2010, and the market share will grow rapidly from 5% in 2010 to 37% in 2014. In addition, the global network TV (Connected TV) Shipments will range from 40 million units in 2010 to 118 million units in 2014. Chen Zhicheng, general manager of MediaTek Digital TV Products Division, said: "The potential of 3D and smart TV market is huge. MediaTek's series of TV chip solutions will effectively meet this demand. To more effectively develop consumer potential demand and technology trends, Our senior technical team also works closely with the world's TV manufacturers. From research and development, product segmentation to software localization, we are taking the consumer experience as the starting point and jointly developing more competitive market products on the advanced platform of MediaTek. ."
At the 2011 CES show, MediaTek launched a complete line of 3D TV solutions, including polarized/shutter 3D TV solutions that support 120Hz and 240Hz. Its world's first single chip supporting 120Hz polarized/shutter 3D technology, not only supports multi-view video image compression technology (MVC, Multiview Video Coding), but also supports a variety of 3D media formats, such as 3D VOD (Video On Demand) on demand Video and VC-1, etc., can also watch 3D Blu-ray and broadcast TV content, making TV truly a digital audio and video multimedia entertainment center.
In addition to 3D TV, MediaTek will also release the latest smart TV chip solution during CES. It not only supports video telephony, on-demand video, but also supports Bluetooth standard and wireless personal area network (Wireless PAN) in wireless link mode, providing faster and more stable wireless audio and video data transmission.
Chen Zhicheng, General Manager of MediaTek Digital TV Products Division, stressed: "As the best strategic partner, MediaTek is committed to providing high-performance and stable digital audio and video home entertainment platforms for customers around the world. It can also be customized according to different customer needs. The solution is to effectively shorten the time to market, help enhance competitiveness, and bring consumers a more vivid and rich visual feast."
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