Similar to the energy efficiency labeling of air-conditioning products, flat-panel TVs will also have their own energy efficiency label. According to the "Jinghua Times" report, Wu Weihua, director of the National Machine Performance Monitoring Center of the National Radio and Television Product Quality Supervision and Inspection Center, confirmed that China's "flat-panel TV energy efficiency limit value and energy efficiency rating" will be officially implemented on December 1 this year, the flat TV with no standard Will face delisting. According to relevant tests, up to 14.5% of LCD TVs on the market have not reached the new entry barrier.
It is reported that the energy efficiency standard was released on June 30, 2010. From July to November, it is the buffer period before the implementation of energy efficiency standards. Currently, the energy efficiency standard has been used for energy conservation certification, and the specific implementation rules for energy efficiency will be on December 1. Released on the day, the products will be labeled with energy efficiency labels.
About 15% of the products do not meet the new standard
China's flat-panel TV energy efficiency standards provide standards for relevant companies to promote green and low-carbon strategies. The energy efficiency label will include the manufacturer's name, product specification model, energy efficiency rating, energy efficiency index, passive standby power, and energy efficiency national standard number. The energy efficiency rating is divided into three levels. The energy efficiency indexes of the three levels of LCD TV are 1.4, 1.0 and 0.6, respectively, and the energy efficiency indexes of the three levels of plasma TV are 1.2, 1.0 and 0.6 respectively. The target value of the first-level energy-saving products should be set at the highest level of similar products in the current market; the second-level is the evaluation level of energy-saving products, the indicator setting should be higher than the average level of the product market; the third level is the market access level, the indicator The setting is mainly used to eliminate high energy-consuming products in the market.
It is reported that from September 2008 to April 2009, the National Radio and Television Product Quality Supervision and Inspection Center has collected data from two methods of enterprise sample test and enterprise self-test, and directly used for subsequent flat-panel TV energy efficiency standard indicators. Analysis and determination. The data shows that the LCD TV at the energy efficiency level is 2.4%, the proportion of the second level is 10.8%, the third level is 72.3%, and 14.5% of the LCD TVs do not meet the standard. In addition, 9% of plasma TV products are also unqualified.
According to the analysis, in the past few months before the implementation of the standard, color TV manufacturers are likely to reduce the price of products that do not meet the standards, and accelerate the digestion of inventory, otherwise these unqualified products will face a forced delisting.
The scale of the flat-panel TV market has stabilized
The recent emergence of extreme weather, coupled with the prevalence of low-carbon winds, is a wake-up call. In addition to choosing a low-carbon lifestyle, people have begun to carry out low-carbon transformation of the “artificial environment†around them, and home appliances are undoubtedly the protagonists of this transformation.
The development of a low-carbon economy is beneficial to the national economy and the people's livelihood, and is strongly promoted by the state, industry and enterprises. The energy efficiency standards for flat-panel TVs will be implemented soon, providing a benchmark for the development and application of low-carbon technologies in the color TV industry. The national policy of “replacement for the old†and “energy-saving and benefiting the people†continued to deepen, further releasing the urban and rural color TV market and becoming the most powerful support for the development of a low-carbon economy.
Bai Weimin, secretary-general of the Electronic Video Industry Association, also said that the current domestic and international color TV market environment has changed, especially in Europe and the United States, which are constantly increasing barriers to green trade, and are the first to launch a "low-carbon" economic battle. The color TV industry is facing new opportunities. Opportunities and challenges.
According to the "Investigation Report on Consumer Demand in China's Flat-panel TVs in the First Half of 2010" released by the Consumer Electronics Survey Office of the China Electronics Chamber of Commerce, the demand for flat-panel TVs in China in the first half of this year was 10.5 million units, a significant drop from the same period in 2009. . It is estimated that the demand for flat-panel TVs in China will be 15 million units in the second half of this year. This shows that after the substantial growth in 2009, the scale of China's flat-panel TV market has stabilized, and it is expected to maintain a low growth rate in the next two years, but various new technology products such as Internet TV, LED TV, 3D TV, etc. Demand has increased significantly.
Consumer highlights of LED into flat-panel TV
The most popular in this year's TV market is Internet TV and LED TV. On the one hand, domestic brands push Internet TV. On the other hand, foreign brands are on the LED TV, and domestic brands have also joined the LED camp, which has accelerated the development of LED TV.
It is understood that LED TVs with energy-saving and environmental protection, ultra-thin appearance, outstanding color performance and higher contrast are called next-generation TVs. With the promotion of domestic and foreign manufacturers such as Samsung, Sharp and Hisense, LED has become a flat-panel TV this year. A big consumer highlight in the market. In the current environment of energy shortage and promotion of energy conservation and emission reduction, the concept of energy saving of LED TV has become the focus of public and consumer attention.
According to the subjective evaluation survey of consumers of flat-panel TV products, 65% of consumers who are expected to purchase flat-panel TVs are concerned about energy consumption and energy conservation, and 20% of them will first consider energy-saving with lower power consumption. TVs, the proportion of consumers who are ready to buy LED TVs is as high as 34%.
Ma Min, Director of the Quality Division of the Science and Technology Department of the Ministry of Industry and Information Technology, said that the state strongly encourages enterprises to improve the comprehensive competitiveness of their products through technological innovation and product innovation. LED TV is a big industry, and it is in the ascendant stage of development, and it can also create great social momentum.
Lu Jianbo, deputy secretary-general of the China Electronics Chamber of Commerce, said that the advantages of LED TV technology are not only reflected in energy conservation and environmental protection, but also in terms of dynamics and hearing. In the next three years, LED TVs will gradually replace traditional LCD TVs and become the mainstream of the market.
The industry generally believes that the introduction of standards will accelerate the promotion of LED TV. At present, Samsung, Sony and other foreign-funded enterprises regard LED TV as the focus of competition. Domestic enterprises TCL and Hisense also frequently recruit and actively promote the construction of LED optical modules. Skyworth and Konka are also actively investing in LED packaging enterprises to ensure the supply of upstream components. . In the future, the competition in the LED TV market will become increasingly fierce.
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