STMicroelectronics has released a new generation of high-performance Full HD (FHD) H.264/MPEG System-Level (SoC) chips for the global flat-panel digital TV (DTV) market. The next-generation TVs using ST's new system-on-a-chip will enable compelling TV services and a new high-value content business model, and TV viewers will have a rich and intuitive experience.
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The new series, codenamed Freeman, is a system-on-a-chip for performance and software upgrades. The FLI7510 is the first of its kind, targeting the mainstream and high-end digital TV segments. In addition, the FLI7510 is designed to meet the increasingly stringent system energy consumption standards for green energy-efficient consumer electronics devices.
Located in the two major segments of digital TV and emerging broadband Internet TV, the FLI7510 system-on-a-chip is the culmination of STMicroelectronics' acquisition of Genesis Microchip's technology in 2008, integrating ST's world-leading set-top box chip technology, and Genesis Microchip won the Emmy Award-winning FaroudjaTM video processing technology.
Luigi Mantellassi, General Manager of STMicroelectronics' Television and Display Products Division, said: "The introduction of next-generation system-on-a-chip is a major milestone in the development of ST's digital TV chips, which will further enhance ST's leadership in the digital consumer solutions market. Based on an industry-leading and scalable product architecture, the FLI7510 is widely used in a wide range of consumer electronics products. The FLI7510 supports a worldwide TV chassis solution for designing new categories of TV products with exciting new products. User interface operation functions. The follow-up products of the 'Freeman' series will be released in 2010, and the FLI7510 becomes the new reference standard for the Internet TV market system, audio and video and graphics processing performance."
The FLI7510 is compliant with the global terrestrial digital TV broadcasting standards and features a wealth of industry-leading features:
• Flexible, powerful decoders for all major video formats;
• The world's leading Faroudja audio and video optimization processing technology;
• Pre-set Internet TV environment, including Internet TV dedicated processor and advanced graphics processing functions;
• TV content protection, supporting key digital rights standards through a secure processor;
• A field-proven advanced API (application programming interface) that accelerates time-to-market for TV original equipment manufacturers (OEMs).
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