As a department closely related to “the general growing cultural needs of the masses of the peopleâ€, SARFT’s policy affects everyone’s living in the living room. This is not the result of “strike hard on extramarital affairs, one-night stand content†and celebrity “limit payâ€. In fact, apart from the control, it is even more necessary for the broadcasting and TV department to think about how to bring users back to the TV through internal innovation. If the General Administration of Radio, Film and TV still remains stagnant in terms of marketization, it only uses policy measures to regulate itself and save itself. In a highly market-oriented world today, thinking of both referees and athletes, he can only play a nuisance. Character.
In 2014, the State Administration of Press, Publication, Radio, Film and Television was very busy and there was great pressure on public opinion. He shot gorgeously and made a significant effect. As a department closely related to “the general growing cultural needs of the masses of the peopleâ€, SARFT’s policy affects everyone’s living in the living room. This is not the result of “strike hard on extramarital affairs, one-night stand content†and celebrity “limit payâ€. Another set of policies hit the audience after the meal. In the Internet age, the attitude of the Directorate General of this discipline has always been invisible.
The radio and television regulations affect "I"
At the time when the Double 11 was busy with shopping, there was a message from the WeChat public number that the SARFT or Bureau of the People's Republic of China (SARFT) will issue a “Star Limit Order†in December to limit the actor's pay. When the news came out, people in the industry were uproar, and all walks of life reported the news. However, there are also voices claiming this to be false news. “The SARFT can only control the broadcasting platform. The actor's remuneration is determined by the market, and the SARFT can't really control it. However, some policies of the SARFT can really affect the star remuneration.†Originally, this Kind of news, there is no formal source, hehe two counted. But at the moment, people are guilty. Rumors of flying are also chaos. It must be understood that every decision of the SARFT is related to "the general growing cultural needs of the people."
The SARFT, located at No. 2 Fuxingmenwai Avenue, Xicheng District, Beijing, is a front-level unit that controls the distribution of smart TVs, high-definition boxes, movies, and broadcasts, as well as the production and production of content. This year, SARFT has strengthened its control in all aspects: in March, it sealed the popular American drama represented by the Big Bang; in June, it sealed Internet TV, and a large number of “box†users and manufacturers still managed to break the ball to break through. In September, the “closed†artists were directly involved in the production of many films, and it was difficult to publish a number of films. Up to 400 videos faced the downline; in October, “blanket†health programs, more than 100 programs across the country will be aired...
According to the introduction of drama review, the popular resources such as American drama and Korean drama are likely to lag behind local time from six months to one year before they can be broadcast in China. The domestic audience has become accustomed to the simultaneous update and will cease to exist, especially when In March, after the hot broadcast of the American Opera Life Big Bang was released from the video site, the CCTV broadcast a green version of the play, which made many American TV fans complain about it.
"Front" crazy across the board
Whereas SARFT’s ban had caused widespread misfortune, why did the SARFT have to give up these repulsive policies? The first hat that people often gave to the SARFT was the lack of control and marketization, but it was a pity. The sought-after argument is a false proposition: China's broadcasting and TV industry is not entirely market-oriented, and it still maintains a complex pattern in which the government and enterprises are completely integrated and the network interests are entangled. For radio and television networks, broadcasters believe that radio and television networks should be closed and controllable, and broadcast and television networks should not be marketized, otherwise broadcast content will not be regulated.
The special TV screen is special because it has a clear guiding role and has long-standing accumulative credibility, so it is first to meet the needs of the government's mouthpiece and propaganda main position. The next step is to separate the market through production and broadcasting. The behavior gradually resolves the “contradictory between the growing spiritual and cultural needs of the people and the backward supply of content.†Therefore, from this point of view, with the continuous enrichment of television content, the radio and television departments must take responsibility for the control of content.
However, the problem has arisen. We understand the responsibility of the radio and television department for control, but why did they introduce policies that are so puzzling? For example, the earlier "one play two star" broadcast model, the biggest benefit to the audience is " No matter how you change your channel, the bad experience of playing the same TV series will improve a lot. However, as long as the level of production of Chinese TV dramas does not increase, viewers will also have a bad experience of “playing the same bad TV series no matter how they change their channelsâ€. Such a policy can only be a palliative but not a permanent cure. Another example is the "seal of mischievous artists" in September. The law expressly stipulates that drug addicts shall not be discriminated against in terms of enrollment, employment, and social security. Relevant departments, organizations, and personnel should give necessary guidance and assistance to drug addicts in terms of enrollment, employment, and social security. Especially for those films and televisions that have already been filmed, a group of front-and-rear staff members worked hard to make it out. One person was guilty of wrong. The whole crew was guilty of being humiliated, and the crew of the crew was extremely unfair.
What is most difficult for viewers to accept is the censorship system of film and television works. For this reason, many audiences at home and abroad cannot watch through formal channels or can only receive castrated versions of their works. The Oscar-nominated Mr. Brokeback Mountain, the numerous American fans with a lot of Chinese fans, etc., have lost their rights to the domestic audience according to relevant policies or involving pornographic violence. In the absence of a grading system in China, controlling the contents of homicide, violence, eroticism, and psychopaths is also the responsibility of SARFT. However, the purpose of China's censorship is to make a movie satisfy 6 years old at the same time. To 60-year-old audience. This is almost impossible, because the audience's aesthetic needs and ability to accept are very different. The graded system has been called for, but it has never been implemented. While delegating various bans on one side, one side always regards different national conditions as a shield for passively responding to civil calls. How can such SARFT pluck people like it?
Through this series of policies, we can also see the long-term mindset of the radio and television department: safety first. In order to achieve this, the most reliable way is to put all possible violations into their own jurisdictional system. However, regardless of good or bad, one-size-fits-all policy without thinking does not solve the problem, let alone satisfy the people.
The Prevention of Self-defense
In addition, the SARFT's Internet TV supervision has become increasingly tight. Internet video companies are invited to drink tea, and Internet video companies that have been interviewed are required to remove the TV APP from the major application markets as soon as possible. Many television boxes that users have just spent money for are unable to use them. How can they not complain? A middle level bureau of SARFT once recklessly asked: “Why should we adapt the Internet to the Internet instead of the Internet to adapt to the wide-area network?†This “Ponchos†is also one of the reasons why it is not to be seen. In fact, it is delayed. The speed of development of the Internet TV industry is in fact a helpless move for broadcasting and television protection of its own channels.
Technically speaking, the Internet and cable television networks can be integrated into a single network, but in China, the cable television network belongs to the broadcasting and television network, and the Internet belongs to the telecommunications sector. For more than a decade, the fight between broadcasting and television and telecommunications has never stopped. Initially, radio and television and telecommunications have each set up a network. Although repeated construction has resulted in a huge waste of social resources, television and communications services do not interfere with each other. However, with the rapid spread of the Internet, more and more TV programs have been put on PCs, PADs, and mobile phone screens. Richer video resources and more convenient interactions have left many users away from television sets and become telecom operators. customer of. For example, most of the content of video websites comes from broadcasting and television systems, but the network facilities that carry these massive video services are broadband networks of telecom operators. The arrival of the Internet TV boom is to make the broadcasting system fall to the last screen of television.
In 2014, the State Administration of Press, Publication, Radio, Film and Television was very busy and there was great pressure on public opinion. He shot gorgeously and made a significant effect. As a department closely related to “the general growing cultural needs of the masses of the peopleâ€, SARFT’s policy affects everyone’s living in the living room. This is not the result of “strike hard on extramarital affairs, one-night stand content†and celebrity “limit payâ€. Another set of policies hit the audience after the meal. In the Internet age, the attitude of the Directorate General of this discipline has always been invisible.
The radio and television regulations affect "I"
At the time when the Double 11 was busy with shopping, there was a message from the WeChat public number that the SARFT or Bureau of the People's Republic of China (SARFT) will issue a “Star Limit Order†in December to limit the actor's pay. When the news came out, people in the industry were uproar, and all walks of life reported the news. However, there are also voices claiming this to be false news. “The SARFT can only control the broadcasting platform. The actor's remuneration is determined by the market, and the SARFT can't really control it. However, some policies of the SARFT can really affect the star remuneration.†Originally, this Kind of news, there is no formal source, hehe two counted. But at the moment, people are guilty. Rumors of flying are also chaos. It must be understood that every decision of the SARFT is related to "the general growing cultural needs of the people."
The SARFT, located at No. 2 Fuxingmenwai Avenue, Xicheng District, Beijing, is a front-level unit that controls the distribution of smart TVs, high-definition boxes, movies, and broadcasts, as well as the production and production of content. This year, SARFT has strengthened its control in all aspects: in March, it sealed the popular American drama represented by the Big Bang; in June, it sealed Internet TV, and a large number of “box†users and manufacturers still managed to break the ball to break through. In September, the “closed†artists were directly involved in the production of many films, and it was difficult to publish a number of films. Up to 400 videos faced the downline; in October, “blanket†health programs, more than 100 programs across the country will be aired...
According to the introduction of drama review, the popular resources such as American drama and Korean drama are likely to lag behind local time from six months to one year before they can be broadcast in China. The domestic audience has become accustomed to the simultaneous update and will cease to exist, especially when In March, after the hot broadcast of the American Opera Life Big Bang was released from the video site, the CCTV broadcast a green version of the play, which made many American TV fans complain about it.
"Front" crazy across the board
Whereas SARFT’s ban had caused widespread misfortune, why did the SARFT have to give up these repulsive policies? The first hat that people often gave to the SARFT was the lack of control and marketization, but it was a pity. The sought-after argument is a false proposition: China's broadcasting and TV industry is not entirely market-oriented, and it still maintains a complex pattern in which the government and enterprises are completely integrated and the network interests are entangled. For radio and television networks, broadcasters believe that radio and television networks should be closed and controllable, and broadcast and television networks should not be marketized, otherwise broadcast content will not be regulated.
The special TV screen is special because it has a clear guiding role and has long-standing accumulative credibility, so it is first to meet the needs of the government's mouthpiece and propaganda main position. The next step is to separate the market through production and broadcasting. The behavior gradually resolves the “contradictory between the growing spiritual and cultural needs of the people and the backward supply of content.†Therefore, from this point of view, with the continuous enrichment of television content, the radio and television departments must take responsibility for the control of content.
However, the problem has arisen. We understand the responsibility of the radio and television department for control, but why did they introduce policies that are so puzzling? For example, the earlier "one play two star" broadcast model, the biggest benefit to the audience is " No matter how you change your channel, the bad experience of playing the same TV series will improve a lot. However, as long as the level of production of Chinese TV dramas does not increase, viewers will also have a bad experience of “playing the same bad TV series no matter how they change their channelsâ€. Such a policy can only be a palliative but not a permanent cure. Another example is the "seal of mischievous artists" in September. The law expressly stipulates that drug addicts shall not be discriminated against in terms of enrollment, employment, and social security. Relevant departments, organizations, and personnel should give necessary guidance and assistance to drug addicts in terms of enrollment, employment, and social security. Especially for those films and televisions that have already been filmed, a group of front-and-rear staff members worked hard to make it out. One person was guilty of wrong. The whole crew was guilty of being humiliated, and the crew of the crew was extremely unfair.
What is most difficult for viewers to accept is the censorship system of film and television works. For this reason, many audiences at home and abroad cannot watch through formal channels or can only receive castrated versions of their works. The Oscar-nominated Mr. Brokeback Mountain, the numerous American fans with a lot of Chinese fans, etc., have lost their rights to the domestic audience according to relevant policies or involving pornographic violence. In the absence of a grading system in China, controlling the contents of homicide, violence, eroticism, and psychopaths is also the responsibility of SARFT. However, the purpose of China's censorship is to make a movie satisfy 6 years old at the same time. To 60-year-old audience. This is almost impossible, because the audience's aesthetic needs and ability to accept are very different. The graded system has been called for, but it has never been implemented. While delegating various bans on one side, one side always regards different national conditions as a shield for passively responding to civil calls. How can such SARFT pluck people like it?
Through this series of policies, we can also see the long-term mindset of the radio and television department: safety first. In order to achieve this, the most reliable way is to put all possible violations into their own jurisdictional system. However, regardless of good or bad, one-size-fits-all policy without thinking does not solve the problem, let alone satisfy the people.
The Prevention of Self-defense
In addition, the SARFT's Internet TV supervision has become increasingly tight. Internet video companies are invited to drink tea, and Internet video companies that have been interviewed are required to remove the TV APP from the major application markets as soon as possible. Many television boxes that users have just spent money for are unable to use them. How can they not complain? A middle level bureau of SARFT once recklessly asked: “Why should we adapt the Internet to the Internet instead of the Internet to adapt to the wide-area network?†This “Ponchos†is also one of the reasons why it is not to be seen. In fact, it is delayed. The speed of development of the Internet TV industry is in fact a helpless move for broadcasting and television protection of its own channels.
Technically speaking, the Internet and cable television networks can be integrated into a single network, but in China, the cable television network belongs to the broadcasting and television network, and the Internet belongs to the telecommunications sector. For more than a decade, the fight between broadcasting and television and telecommunications has never stopped. Initially, radio and television and telecommunications have each set up a network. Although repeated construction has resulted in a huge waste of social resources, television and communications services do not interfere with each other. However, with the rapid spread of the Internet, more and more TV programs have been put on PCs, PADs, and mobile phone screens. Richer video resources and more convenient interactions have left many users away from television sets and become telecom operators. customer of. For example, most of the content of video websites comes from broadcasting and television systems, but the network facilities that carry these massive video services are broadband networks of telecom operators. The arrival of the Internet TV boom is to make the broadcasting system fall to the last screen of television.
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