March sales growth of white goods

With the increase in home appliance market promotion activities in March, compared with the performance in February, the white goods market showed an upward trend in sales volume. Although there are fluctuations in weekly sales during the month of March, it generally shows an upward trend and is expected to remain in the future. This trend will continue.

I expect the air-conditioning market sales will rise before May Day, which is also the same situation as in previous years, before the May holiday is still hot air-conditioning promotion period.

In the field of high-end products, inverter air conditioners are also the best performers, and the market share has continued to exceed half, which has a great impact on the implementation of the new national standard for inverter air conditioners last year. According to home television network reporter visited the major home appliances store, found that most of the products sold in the air-conditioned area are new energy efficiency standard products, and salesmen told reporters that consumers are generally concerned about frequency conversion products, and there are many people who buy and book in the near future.

With the impact of national energy conservation and environmental protection policies, air-conditioning companies are actively developing energy-saving technologies, and the overall product structure will continue to be optimized in the future.

However, it is worth noting that intelligent air conditioners will become the new product competition areas after inverter air conditioners. From the recent industry trends, it is not difficult to find that home appliance companies are rapidly developing in the smart layout, releasing smart strategies and launching smart new products. However, according to the author's understanding, smart air-conditioners currently look at many people and buy fewer people. It takes time for families to really walk into consumers.

At present, it is in a critical period of the air-conditioning industry revolution. Innovation consciousness and innovation ability are particularly important. How to truly make it practical and allow consumers to truly accept it is the company's most concern, rather than blindly following the trend and blind promotion.

In the price index, the refrigerator price index this week was 96.4, down 3.0 points from the previous week; the washing machine price index was 98.0, down 3.0 points from the previous week; the air-conditioning price index was 96.5, down 1.5 points from the previous week. The white electricity market is showing a downward trend.