Air-conditioning industry in the Internet age

When the Internet started an upsurge in the home appliance industry, traditional home appliance companies were not willing to be eroded by Internet companies with the spirit of coyote. They actively embrace the Internet in the industrial spirit of the manufacturing industry and created new business models and business models by “hard and soft” one after another. On the occasion, in the air-conditioning industry, early enterprises have taken precautions to take the lead in launching the innovative product of the era of Internet Big Data - cloud air-conditioning, which opened the air conditioning industry to the beginning of a change.

Since the introduction of the world's first cloud product in the previous year, air-conditioning companies have opened up a comprehensive transformation and layout of technology innovation, product development, market expansion and marketing for the Internet era. Its outstanding representative is that after the completion of the air-conditioner's full-scale industrial chain, the layout of the ecological chain has been opened first; based on the cloud computing and big data platform in the Internet era, intelligent air solutions for user needs have been created.

As the first air-conditioner company to take the initiative to embrace the Internet, Chigo redefines the industrial chain of the traditional air-conditioning industry as a new ecological chain with the core content of "Intelligent Terminal Cloud Platform". Cloud Air Conditioning is not only an innovative technology product, but also marks the first time in the wave of the Internet to complete the full embrace of the Internet and in-depth layout. This will also provide reference for the transformation and upgrading of many air-conditioning peers in the future. Looking back at the development of the entire air-conditioning industry, it is not difficult to see that from constant-frequency air-conditioning to inverter air-conditioning, the change is based only on refrigeration and energy-saving technologies, and cloud air-conditioning is a revolution that brings users unprecedented consumer experience. Air-conditioning has turned from a cold machine to a humanized product with intelligence and interaction with users.

"The competition among enterprises today is not the competition of products, but the competition of business models." In the Internet era, business models have laid a firm's position in the value chain. From the procurement of raw materials to manufacturing and sales, the business model of traditional air-conditioning companies is based on hardware products and after-sales services. In the era of cloud air-conditioning, air-conditioning companies will jump out of the original model framework, and then go to the business model based on the rear service platform. This model is an enterprise that builds a cloud service center through cloud technology, and then uses elaborately analyzed big data to build an intelligent platform for interaction among manufacturers, air conditioners, and consumers. The emergence of this model also displaces the identity of air-conditioning enterprise hardware providers into modern service providers.

Just as some Internet companies are involved in the color TV industry, they rely on massive amounts of content and application platforms to enhance their stickiness. The color TV as a terminal is not only a profit point, but the color TV may be presented as a bundled service in the future. Perhaps in the near future, the air-conditioning industry will also appear air-conditioning products of Internet companies such as the LeTV brand. The true intention of these Internet “drunkers” is to seize the entrance of Internet terminals and to exert their own service advantages. Zheng Zuyi, chairman of Zhigao Air Conditioning, has an accurate understanding of this model: “With the help of cloud air-conditioning, customer service provided Chigo with a 'long-tailed profit', and the proportion of overall machine manufacturing to total profit is shrinking. We are becoming a service company. ."

The so-called "where the war, to Zheng He, to Qi Sheng." Only with the help of advanced market perception and innovation capability, companies actively build intelligent genes for their products, subvert existing industry rules, build a moat to ensure core competitiveness, and establish new coordinates for pioneers in the industry to drive the entire industry to modern service industries. Transformation. After more than one year of cloud air-conditioning development, which was born out of painstaking research and development for more than three years, it has been more than a year, and Zhigao has built a deep cloud technology platform and product experiments in the early stage, and has accumulated profound technology and patents in smart and cloud computing; Major cities set up cloud experience centers and accumulated a great deal of experience in consumer experience and feedback as well as personalized needs. It is through these patents and experiences that Zhigao is expected to become the definitive of many standards in the new era of the air-conditioning industry, such as cloud air-conditioning, cloud platforms, and cloud services.