Intro: In-laws help in-laws, and help fellow villagers. The Ningbo people who have been in business for many years have become commercial groups through blood marriage and geography, which is the "Ningbo Gang" that is famous both at home and abroad. In China's lighting industry, there are also a number of “Ningbo Gangsâ€. They are united with each other, using the inherent relationship network to fill every corner of the market, and rapidly grow and become a big family.
Yuan Heping, the owner of Guangzhou Huadu Jinpeng Lighting, is a legend in the field of domestic lighting and lighting industry dealers. When he was 20 years old, he borrowed 1,000 yuan to start a business. Today, he has a Jinpeng lighting with a business area of ​​more than 4,000 square meters. From the ignorant kid who was unknown to him, to the big boss of today’s majestic party... Yuan Heping’s life of selling lights In this way, along the "Ningbo Gang" business trajectory, it is inseparable from the mutual support of friends and relatives. How many of these storms are worthy of our aftertaste, how much business is worth learning. On an autumn day, the reporter drove to Huadu to interview Yuan Heping and listened to his colorful career.
The youngest boy in the first round of the weak and the weak
In 1964, Yuan Heping was born in Ningbo. At that time, Ningbo's commercial atmosphere was very strong. In this environment, Yuan Heping has established a business philosophy of business. When he graduated from junior high school, Yuan Heping, 19, was eager to try and start his own business. In 1984, Yuan Heping, who was only 20 years old, officially stepped into the commercial sea with an impulse. With the natural business sense of Ningbo and the ability to learn from the day after tomorrow, he aimed at the clothing business. Then, Yuan Heping borrowed 1,000 yuan from relatives and started to start a small boss.
Yuan Heping’s clothing sales mainly relied on his own arrival in Shanghai and then went to Qinghai to sell, and earned the difference through reselling, so Yuan Heping became a small “fatherâ€. Since the country's tax system was still not perfect at the time, as they did, there was no tax on sales, so the profits were considerable. Every month, Yuan Heping must go back and forth between Shanghai and Qinghai one or two times. At that time, he would have to sit for three days and three nights on a train, and they would stand overnight on the train. It was too hard, like this. The guerrilla-style business lasted for two months, and Yuan Heping returned to his hometown of Ningbo.
Although the time is not long, this is the first step for Yuan Heping to start doing business, and this experience has made young Yuan Heping taste the sweetness and strengthened his determination to sail. Perhaps he did not expect that this two-month contact with clothing allowed him to gain unexpected gains in the future business road.
Fringe lighting is frustrating
After returning to Ningbo for three or four years, Yuan Heping tried to do other business, but it was not very ideal. This indirectly narrowed his distance from the lighting, and perhaps he was doomed to his fate. At that time, the lighting industry began to slowly rise in the Zhejiang area. Because it is an emerging industry, the industry is not standardized, and the information is not equal. Therefore, the profit margin is quite large. At that time, the net profit of operating lighting products was above 150%. In addition to market reasons, Yuan Heping's network of relationships is also paving the way for him to enter the lighting industry. Yuan Heping has relatives working in the lighting factory, so he is familiar with lighting, in addition to the convenience of purchasing, the market trend is also relatively accurate. After preliminary considerations and preparations, Yuan Heping decided to open a 100-square-meter department store in Cixi, Zhejiang, with a total investment of seven or eight thousand yuan, mainly engaged in lighting products such as wall lamps and chandeliers. Since then, he has been enamored with this colorful lighting world.
After Yuan Heping operated in Cixi for almost a year, an opportunity came. One of his relatives was a manager of a real estate company in Haidian District, Beijing, at a time when the real estate company had a hard-to-rent store, and the relative agreed to provide free use to Yuan Heping. The attraction to Beijing's pioneering business is enormous. Beijing is the political, economic, and cultural center of the country. It is naturally better than Cixi in terms of business environment, market ecology, and consumption potential. The growth space for careers and individuals is also large. So much, Yuan Heping decided to go to the capital to take a trip. In 1989, Yuan Heping moved to Cixi and moved to Beijing.
Yuan Heping, who is full of ambitions, is preparing for a big show. Who knows that "there is an unpredictable weather", and the occurrence of the "June 4th" incident has greatly affected the Beijing market. Yuan Heping had to close down in the case of a loss of more than 10,000 yuan.
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