Microsoft announces PlayFX technology for the next generation of listening experience

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Microsoft Corp. announced the release of Microsoft(R) PlayFX(TM) technology, a suite of audio technologies designed to deliver a richer and more realistic audio experience for portable and home consumer electronic end devices. PlayFX technology applies a range of audio enhancements in the Windows Vista(R) operating system to consumer devices, and technology optimization helps ensure that semiconductor chip and end device manufacturers deploy this technology quickly and cost effectively. . In addition, PlayFX technology will be widely licensed in the second half of this year. Fuzhou Ruixin Microelectronics Co., Ltd. also announced today that it supports PlayFX technology in its full range of audio processors, enabling millions of potential consumers to enjoy this new listening experience during this holiday season.

The PlayFX Technology Suite provides immersive 3-D audio, customized settings for personal audio preferences, and core features that can be adjusted to optimize your personal listening environment. Features that listeners will experience through PlayFX technology built into their music and entertainment devices include a 3-D sound field with headphones, ultra-wide cinema sound with TV speakers, and a full range with earbuds bass.

Based on years of experience with Windows Media(R) Audio, Microsoft has developed PlayFX technology with a deep understanding of the needs of semiconductor chip and end device manufacturers. By reducing algorithm complexity and storage requirements, PlayFX technology enables simple hardware configuration while maintaining the sound quality required for next-generation audio experiences. As a result, PlayFX hardware optimization enables low-cost configuration and faster market deployment. From the perspective of end device manufacturers, the highly customized audio experience provided by PlayFX technology will differentiate products for music phones, portable music players, home entertainment devices and automotive entertainment devices.

Using a wealth of knowledge in the field of human perception, Microsoft has developed PlayFX technology that incorporates the best listening experience. The result is a complete set of audio technologies that combine efficiency and sound quality with easy-to-deploy signal processing algorithms. Here are the initial features of the PlayFX Technology Suite:

-- Volume Equalization (AutoVolume): Creates a pleasant, consistent listening experience by providing a consistent level of volume during the music playlist.

-- Pure Bass is specially designed to improve the bass sound that otherwise sounds dull. The proprietary Pure Bass algorithm provides clear, powerful low-end frequencies that listeners want from high-quality speakers.

-- 3D surround speakers provide an immersive audio experience, in the family media room, as if sitting in the front seats of a live concert. The 3D speakers specifically designed for multi-channel Home Theater environments capture the main advantages of two-channel stereo music and extend it to mid, rear and side speakers to create a realistic look like a concert hall. surroundings.

-- 3D Surround Headphones provide a complete 3D sound field through headphones and earbuds.

-- Room Calibration Optimizes the audio experience of your home speakers to adjust for any position you are sitting on. The user selects a point in the room; through several quick measurements, the indoor calibration function compensates for the placement of the speakers and the sound in the room to accurately balance the frequency response, volume and delay of each speaker at the listening position. .

-- Bass Management is designed for home theater environments. Bass management allows the listener to control which speakers play low frequency content.

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