A few days ago, when the reporter came to the fifth floor of Shin Kong Place, he found that the exhibition hall originally used to display Panasonic products was completely wrapped in the packaging wallpaper of Shin Kong Place. A staff member wearing a Panasonic badge told reporters that the lease of Panasonic and Shin Kong Place expired and made a decision not to renew the contract.
In the elevator handrail next to the exhibition hall, a bulletin board clearly read: The operation time of the Panasonic exhibition hall has reached five years. The cooperation period between the two parties to set up the project has ended, and it was officially closed on March 18. .
It was once the first exhibition hall set up by Matsushita overseas. In July 2007, Panasonic opened an exhibition hall covering an area of ​​4,000 square meters on the 5th to 6th floors of the Shin Kong Place, Beijing. The exhibition hall is mainly for Chinese ordinary consumers to provide Panasonic's display of advanced products and technologies in various fields such as digital, IT, home appliances, electricians, etc., and has become an important “aggregation place†for Panasonic and users to hold various offline interactive activities.
During the 2008 Beijing Olympic Games, the Panasonic Beijing Exhibition Hall was also recommended by the organizing committee, and there have been 2.15 million exhibitors. After the closure of the exhibition hall, it is reported that there is only a Vietnamese exhibition hall in Hanoi, which is located outside the Japanese mainland.
Regarding the closure of the exhibition hall, the relevant person in charge of the Panasonic Group recently told the media that the main purpose of the exhibition hall was to enhance the brand value of Panasonic in China. Now this goal has been achieved. Therefore, in order to coordinate with the transformation of the group's business structure, the company decided to close the exhibition hall.
However, some analysts believe that Panasonic has suffered serious losses in a row, which may be a signal that Panasonic will shift its focus from the consumer market to the enterprise market.
After Panasonic’s huge loss of 780 billion yen in fiscal 2011, Matsushita expects a loss of approximately 765 billion yen in 2012.
Lu Jianbo, deputy secretary-general of the China Electronics Chamber of Commerce, said that Panasonic has suffered huge losses for two consecutive years, in addition to external reasons such as the appreciation of the yen, but also because of strategic decision-making mistakes. For example, Matsushita acquired Sanyo Electric and made great efforts to transform into a new energy business. However, the new energy business has not yet formed a scale. At present, 70% of Matsushita’s revenue is still home appliances and upstream parts. In addition, Panasonic's innovation in color TV, digital cameras, white goods and other fields is slower than that of its leading companies, resulting in losses.
Panasonic under the huge losses had to continue to lose weight, carry out a number of asset sales and layoffs, and recently closed the Shanghai plasma factory.
In the elevator handrail next to the exhibition hall, a bulletin board clearly read: The operation time of the Panasonic exhibition hall has reached five years. The cooperation period between the two parties to set up the project has ended, and it was officially closed on March 18. .
It was once the first exhibition hall set up by Matsushita overseas. In July 2007, Panasonic opened an exhibition hall covering an area of ​​4,000 square meters on the 5th to 6th floors of the Shin Kong Place, Beijing. The exhibition hall is mainly for Chinese ordinary consumers to provide Panasonic's display of advanced products and technologies in various fields such as digital, IT, home appliances, electricians, etc., and has become an important “aggregation place†for Panasonic and users to hold various offline interactive activities.
During the 2008 Beijing Olympic Games, the Panasonic Beijing Exhibition Hall was also recommended by the organizing committee, and there have been 2.15 million exhibitors. After the closure of the exhibition hall, it is reported that there is only a Vietnamese exhibition hall in Hanoi, which is located outside the Japanese mainland.
Regarding the closure of the exhibition hall, the relevant person in charge of the Panasonic Group recently told the media that the main purpose of the exhibition hall was to enhance the brand value of Panasonic in China. Now this goal has been achieved. Therefore, in order to coordinate with the transformation of the group's business structure, the company decided to close the exhibition hall.
However, some analysts believe that Panasonic has suffered serious losses in a row, which may be a signal that Panasonic will shift its focus from the consumer market to the enterprise market.
After Panasonic’s huge loss of 780 billion yen in fiscal 2011, Matsushita expects a loss of approximately 765 billion yen in 2012.
Lu Jianbo, deputy secretary-general of the China Electronics Chamber of Commerce, said that Panasonic has suffered huge losses for two consecutive years, in addition to external reasons such as the appreciation of the yen, but also because of strategic decision-making mistakes. For example, Matsushita acquired Sanyo Electric and made great efforts to transform into a new energy business. However, the new energy business has not yet formed a scale. At present, 70% of Matsushita’s revenue is still home appliances and upstream parts. In addition, Panasonic's innovation in color TV, digital cameras, white goods and other fields is slower than that of its leading companies, resulting in losses.
Panasonic under the huge losses had to continue to lose weight, carry out a number of asset sales and layoffs, and recently closed the Shanghai plasma factory.
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