June 2012 Chinese mobile phone market price analysis report (short version)

The average price of mobile phones in June dropped below 1,700 yuan. In June 2012, the average price of mobile phone products in China dropped significantly. ZDC statistics show that the price of nearly 240 products declined this month, of which smart phones accounted for more than 80%. This month, the average price of smart phones and 3G mobile phones all dropped significantly. The price of 3G mobile phones even fell below 2,000 yuan, and the average price of domestic mobile phones rose in a contrarian direction.

Report points:

• In June, the average price of China's overall mobile phone market was 1,696 yuan, a decrease of 45 yuan from the previous month, a decrease of 2.6%. Compared with May, the average price of the six branded products in the top ten brands of the overall mobile phone market dropped, with the largest decrease in the average price of HTC products.

• The average price of smart phone products in China's smartphone market in June was RMB 2001, a decrease of RMB 126 from RMB 2,127 last month, a decrease of 5.9%. Of the top 10 smartphone brands most concerned about, the average price of Apple products remains the highest, reaching 4,600 yuan. The average price of Samsung smartphones rose significantly.

• The average price of the 3G mobile phone market in June was 1,947 yuan, a decrease of 64 yuan from the previous month of 2011, a decrease of 3.2%. This is the average price of 3G mobile phones in China since the beginning of 2012 fell below 2,000 yuan.

• The average price of domestic mobile phones in June was 1,392 yuan, an increase of 180 yuan or 14.9% from the previous month. Meizu MX, millet M1 and other models of users continue to increase the degree of concern is the direct result of higher domestic mobile phone prices.

1. Average price of the overall mobile phone market 1. Average price of the mobile phone market • The average mobile phone price in June dropped below 1700 yuan. According to ZDC statistics, the average price of the Chinese mobile phone market in June was 1,696 yuan, a drop of 45 yuan from the previous month. 2.6%. There were nearly 240 price drops this month, accounting for 15.1% of the total number of products sold. Smartphones have the highest share of price cuts, exceeding 80%. In June, there were a lot of brands listed on the mobile phone market. The Samsung Galaxy SIII was officially listed. Lenovo released a 5.0-inch ultra-large screen smart phone, the Music Phone S880. Shanda also promoted the launch of mobile phones.

June 2012 Chinese mobile phone market price analysis report (short version)

(Chart) Average price of mobile phone products in China's mobile phone market from May to June 2012 Comparing the average price of mobile phone market in June and June • From the trend, the average price of mobile phone products in June dropped first and then rose. ZDC daily monitoring data show that in June From January 1st to 30th, the average price of Chinese mobile phone products showed a clear ups and downs. In early June, the average price of mobile phones dropped slowly, and the 12th dropped to the lowest value of the monthly average price, which was 1665 yuan. It then began to rebound and showed a small wave dynamic trend. The fluctuation was particularly noticeable in the last week of June, and the average price reached the highest level in the month. The value is 1734 yuan.

June 2012 Chinese mobile phone market price analysis report (short version)

(Chart) June 1-30, 2012 Average price of mobile phone products in China The average price of Samsung mobile phones exceeded 3,000 yuan in June. 3. The average price of mainstream brands • The average price of Samsung mobile phones in June exceeded 3,000 yuan. ZDC statistics show that 6 Among the ten mobile phone brands that attracted the most attention from users in the month, Apple's mobile phone still stands at an average price of 4,600 yuan. Samsung's average price this month reached 3022 yuan, for the first time, it exceeded 3,000 yuan. The average price of HTC and Sony mobile phones in the two major brands was distributed between 2000-2200 yuan, and the average mobile phone price of Motorola was slightly lower, at 1,961 yuan. Millet mobile phone price is equivalent to Motorola.

The average price of Nokia phones is the closest to the average mobile phone market price, which is 1,648 yuan. The average price of Lenovo and ZTE’s two brands of mobile phones is below 1,000 yuan.

June 2012 Chinese mobile phone market price analysis report (short version)

(Chart) Average price comparison of mainstream branded products in China's overall mobile phone market in June 2012 4. Change in average price of mainstream brands • Average price of six branded handsets dropped, and the largest decline in HTC ZDC monitoring data showed that China’s mobile phone market received the most attention from users in June. Among the top ten brands, the average price dropped to the mainstream. The average price of the six branded handsets dropped, with the largest decrease in the average price of HTC handsets reaching 319 yuan. Followed by Sony, the average price of mobile phones dropped by 124 yuan, and the average price of Motorola's mobile phones dropped by more than 100 yuan. From the view of the number of price-reduced products, HTC has the largest number of price reduction products this month, reaching 37 models, followed by Samsung and Motorola, both of which have reduced the number of their products by more than 20.

Although the number of price-reduced products is quite large, the average price of Samsung's mobile phones has risen not lower this month, which is 381 yuan higher than that of the previous month. The average price of Nokia and Apple's mobile phones also rose by a different margin from the previous month.

June 2012 Chinese mobile phone market price analysis report (short version)

(Chart) Change in the average price of mainstream brands in China's overall mobile phone market from June 2012 to May

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