On November 11, 2014, the Asia-Pacific OTT Summit was held at the Shanghai International Convention Center. Lv Yixing, director of smart TV technology at Digital Video Group, was invited to give a speech on the forum entitled “Building a Smart TV Eco-Chain for Future Familyâ€. They also exchanged views with guests from the two aspects of building an OTT ecological chain and future radio and television security and wonderful win-win results. Digital Video believes that in the current market environment, the development of the smart TV industry has attracted many concerns. Faced with this huge amount of smart TV market that people are optimistic about, how to achieve a safe and wonderful balance has become a common concern of the industry. problem.
Digital Video Group has been working on the development of radio and television industry technology in the construction of OTT ecological chain. It has gradually begun to intervene in operations in recent years. It is now a time when colleagues need to build a harmonious OTT ecological chain together. Lu Yixing pointed out that "living room culture" will eventually return. The OTT smart terminal not only expands into a younger direction, but also expands towards aging users. The number of users in the family form accounts for 70% of the total, and the broadcasting and TV operators have also proposed the theory that the home terminal is a home terminal-based center terminal. . In OTT TV, more relevant businesses have emerged, such as early childhood education and similar quiz competitions, so it is easy to see that the spring of OTT has arrived and the original cold market is gradually disappearing.
Digital Video has also done a lot of meticulous work on user data. Through personalized data, it has found that the “three high†features of the entire OTT TV users are very obvious—high knowledge, high vocational education, and high income. Such people have a strong desire for knowledge and expansion, willing to accept new things and knowledge, such people have a certain spending power and modern consumer attitudes, so in addition to television dramas in the TV video, more popular programs and high-end education White-collar education. OTT TV users are also gradually feeding back their needs in this way.
Intelligent products bring revolutionary changes and high quality content creates a virtuous circle
The application of smart rings, smart bracelets and smart watches has revolutionized the world. Digital Video can also independently develop such somatosensory devices and is committed to implementing this advanced intelligent sensing technology in OTT TV technology. Digital video and high-quality content cooperation, and strive to create a virtuous circle in the industry. Now, the best operators in various regions are running VOD movies and TV shows on demand, and Digital Video hopes to build a sustainable and profitable business platform. Services include not only existing businesses, video content, but also video games, TV pay, TV commercials, smart cities, etc. At present, Digital Video and Gansu Provincial Network have jointly built a smart city in Dunhuang with a user base of 50,000.
At the meeting, Yi Yixing pointed out that many CPs now reflect that TV payment is inconvenient, and most users prefer to use a simple Internet-based payment method. Digital Video has dual licenses for TV payment and Internet payment. The provided platform is used to connect cable TV and the Internet, which greatly enhances the user experience. And digital video has already prepaid the payment plug-in in the system and terminal equipment laying, all smart cards have the payment function. Together with 80 million smart card users currently owned by Digital Video, it will enable TV payment to be deployed and used quickly and easily. The payment function inside can be used. At present, digital video streaming has reached nearly 6 billion yuan in the payment service last month.
Build a digital radio and television ecosystem and pursue a win-win situation
As the leading company in the domestic triple play, Digital Video has already cooperated with several operators. Signed agreements with Hunan, Guangxi, and Xinjiang; and set up a joint venture with Anhui Radio and TV and Gansu Broadcasting and Television, and will gradually enter the operation in the future; Digital Video also has a large number of strategic partners in terms of system providers, able to provide a unified technology for everyone. service. In terms of cooperative operations, Lu Yixing stated that the government has introduced some policies this year, and has not done much to intervene in education videos, medical care, and especially medical care, and has therefore provided new business opportunities for better development. Digital Video has invested in a smart medical company and integrated smart medical devices on its terminals. With the current market standardization, it also lowers everyone's threshold and access standards. From the perspective of operations, operators are willing to share cakes with CP practitioners. The entire industry, whether from the business end or from the operator side, agrees to share, saves costs, and is willing to share benefits. To achieve a win-win situation. Finally, Yi Yixing stated that Digital Video hopes to build a digital radio and television ecosystem with the majority of operators, users, platforms, and content parties in pursuit of a win-win situation.
Digital TV terminal to smart TV terminal
Digital Video Group has been working on the development of radio and television industry technology in the construction of OTT ecological chain. It has gradually begun to intervene in operations in recent years. It is now a time when colleagues need to build a harmonious OTT ecological chain together. Lu Yixing pointed out that "living room culture" will eventually return. The OTT smart terminal not only expands into a younger direction, but also expands towards aging users. The number of users in the family form accounts for 70% of the total, and the broadcasting and TV operators have also proposed the theory that the home terminal is a home terminal-based center terminal. . In OTT TV, more relevant businesses have emerged, such as early childhood education and similar quiz competitions, so it is easy to see that the spring of OTT has arrived and the original cold market is gradually disappearing.
Digital Video has also done a lot of meticulous work on user data. Through personalized data, it has found that the “three high†features of the entire OTT TV users are very obvious—high knowledge, high vocational education, and high income. Such people have a strong desire for knowledge and expansion, willing to accept new things and knowledge, such people have a certain spending power and modern consumer attitudes, so in addition to television dramas in the TV video, more popular programs and high-end education White-collar education. OTT TV users are also gradually feeding back their needs in this way.
Intelligent products bring revolutionary changes and high quality content creates a virtuous circle
The application of smart rings, smart bracelets and smart watches has revolutionized the world. Digital Video can also independently develop such somatosensory devices and is committed to implementing this advanced intelligent sensing technology in OTT TV technology. Digital video and high-quality content cooperation, and strive to create a virtuous circle in the industry. Now, the best operators in various regions are running VOD movies and TV shows on demand, and Digital Video hopes to build a sustainable and profitable business platform. Services include not only existing businesses, video content, but also video games, TV pay, TV commercials, smart cities, etc. At present, Digital Video and Gansu Provincial Network have jointly built a smart city in Dunhuang with a user base of 50,000.
At the meeting, Yi Yixing pointed out that many CPs now reflect that TV payment is inconvenient, and most users prefer to use a simple Internet-based payment method. Digital Video has dual licenses for TV payment and Internet payment. The provided platform is used to connect cable TV and the Internet, which greatly enhances the user experience. And digital video has already prepaid the payment plug-in in the system and terminal equipment laying, all smart cards have the payment function. Together with 80 million smart card users currently owned by Digital Video, it will enable TV payment to be deployed and used quickly and easily. The payment function inside can be used. At present, digital video streaming has reached nearly 6 billion yuan in the payment service last month.
Build a digital radio and television ecosystem and pursue a win-win situation
As the leading company in the domestic triple play, Digital Video has already cooperated with several operators. Signed agreements with Hunan, Guangxi, and Xinjiang; and set up a joint venture with Anhui Radio and TV and Gansu Broadcasting and Television, and will gradually enter the operation in the future; Digital Video also has a large number of strategic partners in terms of system providers, able to provide a unified technology for everyone. service. In terms of cooperative operations, Lu Yixing stated that the government has introduced some policies this year, and has not done much to intervene in education videos, medical care, and especially medical care, and has therefore provided new business opportunities for better development. Digital Video has invested in a smart medical company and integrated smart medical devices on its terminals. With the current market standardization, it also lowers everyone's threshold and access standards. From the perspective of operations, operators are willing to share cakes with CP practitioners. The entire industry, whether from the business end or from the operator side, agrees to share, saves costs, and is willing to share benefits. To achieve a win-win situation. Finally, Yi Yixing stated that Digital Video hopes to build a digital radio and television ecosystem with the majority of operators, users, platforms, and content parties in pursuit of a win-win situation.
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