Foreword
Now smart TV has become the mainstream of the market, accounting for about 60% of the entire TV market. Smart TVs have many advantages over ordinary TVs. They can use video, games, K songs and other entertainment APP software more flexibly, making the living room a truly entertainment center for families. However, since mid-June of this year, SARFT has issued policies in succession to crack down on illegal behavior in the Internet TV industry, and has closed its mouth to the Internet TV integration business license and stopped issuing new ones. Since then, the seven licensees have become monopolized giants in the industry. ".
Under the continuous pressure from SARFT, the market had to yield to pressure, and TV manufacturers and Internet set-top box manufacturers finally had a substantial move. Genuine video software was forcibly upgraded. In addition, a batch of illegal and unapproved third-party software such as apps and videos were deleted and removed. Then the problem came, and many young people have become accustomed to watching online video on mobile phones and PADs instead of watching TV in the living room. A smart TV that can connect to the Internet, with its rich online video, wants to reinspire young people in front of the big screen in the living room. However, SARFT's "strict management" has interrupted the direct access of online video to TV channels. Will it lead to a decline in the rising living room entertainment boom?
With this doubt, the editors specially visited some mainstream brands of television in the market, and learned about the current status of their video resources, and whether they have a fatal influence on the purchasing enthusiasm of consumers.
Video cooperation of major TV brands
Samsung is currently the most watched brand in the TV market. Its curved TV is unique in the market. Of course, in addition to exquisite appearance and leading technology, Samsung also made considerable efforts in video resources. On June 20, 2014, Samsung Electronics officially announced that the Internet television platform in Samsung Smart TV products will be converted from existing BesTV to Mango TV and will run through the entire smart TV product line. 2011 Samsung Samsung's Smart TV products, which will be sold in 2013, will formally stop BesTV's Internet video service through Internet upgrades, and will be updated to the Mango TV platform in one move to achieve a strategic shift quickly.
Samsung TV
Mango TV was originally the first batch of Internet TV licenses in 2011, and it is very good. Behind the Mango TV is Hunan Satellite TV. Hunan Satellite TV has monopolized many popular video content. These advantages have resulted in a mango TV inside strategy. In fact, Mango TV is Hunan Satellite TV's "card" for Internet video. As early as before it got an Internet TV license, Mango TV cooperated with TV, player and other industries and achieved great success.
BesTV is rich in resources
BesTV, abandoned by Samsung, is currently playing fiery with Japanese big-name Sharp and has jointly launched a number of Internet TVs. This is also the second after the cooperation between Huadian and LG, another domestic Internet TV license companies and foreign brands television cooperation Internet TV.
Turning on Sharp TV makes it easy to find BesTV's resource entrance. BesTV's video resources are still very rich, and even the well-known movie "Embrero Spring Knife" has begun to update.
Konka Television
Compared to the restraint of foreign brands, domestic brands want to be very open. At the same time, Konka decided to enjoy TV and Youku, and Hisense signed a number of contracts with LeTV and Elite, allowing users to share their video resources.
In Hisense, you can see the future development of TV's Internet video. Hisense adopts the “1+1+N†model, which is to establish an industrial ecosystem together with future TV and major video websites, achieve win-win cooperation, jointly win users through exerting their respective advantages, and provide users with more, faster, and better Video content experience, as well as win-win results, Hisense provides hardware products, the content of the website provides copyright, and the amount of users will rapidly enlarge, which will facilitate the rapid formation of business models. Thus, despite the impact of the ban, Internet TV will still be very beautiful tomorrow. After strengthening supervision, users can obtain more standardized and civilized content services.
Under the continuous pressure from SARFT, the market had to yield to pressure, and TV manufacturers and Internet set-top box manufacturers finally had a substantial move. Genuine video software was forcibly upgraded. In addition, a batch of illegal and unapproved third-party software such as apps and videos were deleted and removed. Then the problem came, and many young people have become accustomed to watching online video on mobile phones and PADs instead of watching TV in the living room. A smart TV that can connect to the Internet, with its rich online video, wants to reinspire young people in front of the big screen in the living room. However, SARFT's "strict management" has interrupted the direct access of online video to TV channels. Will it lead to a decline in the rising living room entertainment boom?
With this doubt, the editors specially visited some mainstream brands of television in the market, and learned about the current status of their video resources, and whether they have a fatal influence on the purchasing enthusiasm of consumers.
Video cooperation of major TV brands
Samsung is currently the most watched brand in the TV market. Its curved TV is unique in the market. Of course, in addition to exquisite appearance and leading technology, Samsung also made considerable efforts in video resources. On June 20, 2014, Samsung Electronics officially announced that the Internet television platform in Samsung Smart TV products will be converted from existing BesTV to Mango TV and will run through the entire smart TV product line. 2011 Samsung Samsung's Smart TV products, which will be sold in 2013, will formally stop BesTV's Internet video service through Internet upgrades, and will be updated to the Mango TV platform in one move to achieve a strategic shift quickly.
Samsung TV
Mango TV was originally the first batch of Internet TV licenses in 2011, and it is very good. Behind the Mango TV is Hunan Satellite TV. Hunan Satellite TV has monopolized many popular video content. These advantages have resulted in a mango TV inside strategy. In fact, Mango TV is Hunan Satellite TV's "card" for Internet video. As early as before it got an Internet TV license, Mango TV cooperated with TV, player and other industries and achieved great success.
BesTV is rich in resources
BesTV, abandoned by Samsung, is currently playing fiery with Japanese big-name Sharp and has jointly launched a number of Internet TVs. This is also the second after the cooperation between Huadian and LG, another domestic Internet TV license companies and foreign brands television cooperation Internet TV.
Turning on Sharp TV makes it easy to find BesTV's resource entrance. BesTV's video resources are still very rich, and even the well-known movie "Embrero Spring Knife" has begun to update.
Konka Television
Compared to the restraint of foreign brands, domestic brands want to be very open. At the same time, Konka decided to enjoy TV and Youku, and Hisense signed a number of contracts with LeTV and Elite, allowing users to share their video resources.
In Hisense, you can see the future development of TV's Internet video. Hisense adopts the “1+1+N†model, which is to establish an industrial ecosystem together with future TV and major video websites, achieve win-win cooperation, jointly win users through exerting their respective advantages, and provide users with more, faster, and better Video content experience, as well as win-win results, Hisense provides hardware products, the content of the website provides copyright, and the amount of users will rapidly enlarge, which will facilitate the rapid formation of business models. Thus, despite the impact of the ban, Internet TV will still be very beautiful tomorrow. After strengthening supervision, users can obtain more standardized and civilized content services.
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